Record #:

30266

Author(s):

Abstract:

Word-of-mouth advertising has been extremely important for Yadkin Valley Bank and has proven to be quite beneficial. The bank is utilizing new technology and products to maintain relationships and increase customer service. Another advantage to the bank is the growing wine industry in the Yadkin Valley, which is bringing in more customers and boosting the economy.

Source:

Carolina Banker (HG 2153 N8 C66), Vol. 86 Issue 3, Fall 2007, p37-38, il, por

Subject(s):

Banks and banking--North Carolina; Yadkin County--Economic conditions