Record #:

29441

Author(s):

Oliver, Regina

Abstract:

Five years ago, Greensboro, North Carolina-based Wrangler was headed in the wrong direction, business doing a slow fade. But now, as one of the top three US jeans brands, Wrangler is the only major company in the declining denim market to see increased market share. In reacting to market changes and consumer trends, sales and stocks are rising.

Source:

NC Magazine (NoCar F 251 W4), Vol. 50 Issue 3, March 1992, p20, 22, por

Subject(s):

Wrangler