Abstract:
The business plan of Durham’s Performing Arts Center is detailed as the venue prepares to open. Some question whether Durham can support such a center with the cost of the Broadway shows, comedians, and concert acts the center is booking. Others believe the center will have no problem making money off events even as it competes with Raleigh. Specific statistics are provided for how much money per event the center must make to turn a profit and how the center will book touring acts.