Record #:

26251

Author(s):

McMorrow, Kathleen

Abstract:

Frank Biocca, professor of journalism, conducted a study on audiences of the 1988 presidential campaign. Participants used an audience response system to indicate their agreement or disagreement with what a candidate said on television. Biocca found that audience opinion is partly influenced by nonverbal or inadvertent information.

Source:

Endeavors (NoCar LD 3941.3 A3), Vol. 6 Issue 4, Summer 1989, p15, por

Subject(s):

Public opinion polls; University of North Carolina at Chapel Hill. School of Journalism and Mass Communication