NCPI Workmark
Articles in regional publications that pertain to a wide range of North Carolina-related topics.

Bringing Business to the Arena

Record #:
25458
Author(s):
Abstract:
The graduate program in sports medicine at ECU provides opportunities to understand athletics in a data-driven business approach as well as the emotional investment. Through marketing, finance, philosophy, and sociology, students examine professional, recreational, and intercollegiate sports within a larger context.