Record #:

24398

Author(s):

Simon, Debra; Henderson, Chip [Photographer]

Abstract:

William E. Prather Jr., former Burger King executive, is now president of the Hardee’s restaurant chain. This article discusses the changes he has made to the chain since becoming president and how he hopes to increase revenues and penetrate the market.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 6 Issue 9, September 1986, p24-31, il

Subject(s):

Hardee's Food Systems, Inc.; Hardee's Inc.