Record #:

22448

Author(s):

Flowers, Charles; O'Shields, Stewart [Photographer]

Abstract:

Many years before there was a strong demand for organic health food, Roger Derrough, founder of Earth Fare, treated health-conscious shoppers to fresh food and the idea of eating organically. Flowers recounts how Derrough's organic food store in Asheville grew from a fringe specialty store to be a major player in organic foods with over a dozen markets in North and South Carolina, Tennessee, and Georgia.

Source:

WNC Magazine (NoCar F261 .W64), Vol. 1 Issue 4, Sept/Oct 2007, p84-89, il, por

Subject(s):

Organic food--Asheville; Derrough, Roger