Abstract:
Sellmeyer recounts the story of Joe Louis Dudley, Sr., the son of a poor Beaufort County farmer, who rose from poverty to become the millionaire owner of one of the Southeast's largest ethnic hair-care products companies--Dudley Products. His forty-state market stretches from coast-to-coast, where his employees sell to 23,000 cosmetologists at more than 12,000 beauty salons.