Record #:

14961

Author(s):

Kinney, David

Abstract:

When Bryan McIntyre, general manager of radio station WPTF, was hired, the station's format was heavy on sports, news and information, along with mild mannered music. Listeners were drifting away. His solution - more talk, less music. Enter Bob Kwessel, described by McIntyre as \"a wild man, loud-mouthed, and obnoxious,\" a person who irritated everyone, but drew listeners. Now WPTF has climbed back atop the Triangle's radio ratings.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 6 Issue 7, July 1986, p23, 26, por

Subject(s):

Radio broadcasting--Durham; WPTF-AM (Radio station: Durham); Talk shows--Durham; Kwesell, Robert J., d. 2009