Record #:

14746

Author(s):

Wolfe-Cundiff, Leslie

Abstract:

North Carolina has the highest per capita consumption of soft drinks in the nation, with $850 million in sales in 1984. Much of that was taken in by Pepsi and Coca-Cola, the remainder going to small bottling companies which are often locally owned and operated. Wolfe-Cundiff discusses the competition between the companies for the consumers' dollars and the difficulty faced by small bottlers when competing with the industry giants.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 5 Issue 4, Apr 1985, p20-22, 24-26, il

Subject(s):

Pepsi-Cola, Inc.; Coca Cola (Trademark); Soft drink industry