Record #:

14052

Author(s):

Friedenberg, Ed

Abstract:

A small business that can offer a unique product or service that meets an unfilled consumer demand or desire is termed a niche business. The authors profile four companies that are representative of the many North Carolina firms that have found a niche. They are The Aviation Group (Raleigh); U.S. Cooler, Inc. (Tarboro); Total Concept, Inc. (Winston-Salem); and Long Life Lighting, Inc. (Charlotte).

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 4 Issue 3, Mar 1984, p13-15, 18-19, por

Subject(s):

Small businesses