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Articles in regional publications that pertain to a wide range of North Carolina-related topics.

The Selling of an Industry

Record #:
1277
Author(s):
Abstract:
The furniture industry in North Carolina aims to sell sofas and bedroom suites as other industries sell their products: by using marketing techniques to promote brand awareness.
Source:
North Carolina (NoCar F 251 W4), Vol. 51 Issue 11, Nov 1993, p12-16, il, por