Articles in regional publications that pertain to a wide range of North Carolina-related topics.
Mrs. Tanner's Persuasion Got Them Into the Dress Line
Record #:
10943
Author(s):
Abstract:
In 1931, S.B. Tanner opened the Doncaster Collar and Shirt Company in Rutherfordton. In 1933, Mrs. Tanner persuaded her husband to make a shirtwaist dress for her from the shirting material. The dress grew in popularity, and the company faced a problem with selling and distribution. The article describes how this problem was solved. In 1955, the company changed its name to Tanner of North Carolina and entered the retail market.
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