North Carolina, the sixth most visited state in the country, attracts over 43 million tourists each year. The tourism industry pumps $12.6 billion a year into the state's economy and creates 194,000 jobs. It is also the state's second largest industry.
The travel industry generates over $134 million in Pitt County each year. Since the Pitt/Greenville area has no natural attractions, like mountains and beaches, Bivins discusses what draws visitors to the area.