Trone Advertising of Greensboro, creators of the Joe Camel logo, assumed the daunting task of polishing the image of Canandaigua Wine Co., makers of Richard's Wild Irish Rose wine, a brand that is overwhelmingly associated with winos.
By rejecting the legalization of the sale of alcoholic beverages, Asheboro voters are hurting the money-making potential of the North Carolina Zoo and the local economy. Restaurants and hotels are hesitant to locate here because of the restrictive laws.
The John Boy and Billy Big Show, the morning talk show of WRFX radio in Charlotte, has mass appeal across the south. As of July the show was syndicated in twelve markets in the Southeast, reaching two million listeners in five states.
Advertising executives from North Carolina's four major markets discuss their agencies' strategies in the context of the day-to-day details of working with a client.