Abstract:
"UPLIFT (an acronym for 'understanding, planning, linking, innovating, financing and talent') is spearheading community-driven tourism initiatives in North Carolina. This is accomplished by assisting local tourism offices and tourism-related businesses through a variety of services." UPLIFT arose in 2021 from the American Rescue Plan Act and is the brainchild of Simon Jones, founder of NatureScapes in Raleigh.