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Record #:
36311
Author(s):
Abstract:
Roses, opened in 1915, experienced an economic wilting by the early nineties, which necessitated its bankruptcy filing. In 1995, the Variety Wholesalers-owned chain blossomed anew with a narrowed marketing approach. This approach bore fruit in the opening of stores in Indiana, Ohio, and Pennsylvania, and the prospect of opening 30-40 new stores annually.