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Record #:
15768
Author(s):
Bailey, David
Abstract:
Bob McFarland Franklin is the founder and lead editor at McFarland & Co. Inc., located in Jefferson in Ashe County. It is the state's largest privately owned book publisher, and its market is a narrow one--scholarly and reference books--marketed to libraries and the general public. McFarland is not into trade publishing.
Source:
Business North Carolina (NoCar HF 5001 B8x), Vol. 8 Issue 9, Sept 1988, p32-36, por
Subject(s):
Books; Publishers and publishing--Jefferson; Family-owned business enterprises--Jefferson; McFarland & Co. Inc. (Jefferson)
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