Located in downtown Fayetteville, Taste of West Africa is a restaurant which showcases West African food. Isabella Effon, a Ghanaian turned North Carolinian, moved to the state in 2001. She soon became involved with Umoja Group, a local non-profit which promotes African and Caribbean heritage. After showcasing West African food at a local event, she began receiving inquiries into where patrons could purchase more. Today, the restaurant remains popular and encourages North Carolinians to try food that may be a little outside of their comfort zone.