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Abstract:
A native of Duplin County, Caleb Bradham invented "Brad's Drink" in a New bern pharmacy in the 1890s. In 1898, he changed the name to Pepsi-Cola. Patent for the beverage was secured in 1903. By 1909, Pepsi was being bottled and sold through franchise agreements in 250 plants in 24 states. In 1923, the business was bankrupt. It did not re-emerge to the level of its early success until after Bradhams death in 1934.