Abstract:
Capel, Inc., located in Troy, is the country's largest privately owned rug manufacturer and importer. Started in 1917 by A. Lon Capel, the company is currently run by his three sons. While Capel, with $50 million in sales in 1998, has a strong market position, competition is growing. As the third-generation prepares to assume control, the company is trying to decide whether to become a major retailer or to continue as an importer and manufacturer.