Abstract:
Automobile racing is big business in Cabarrus County, from the huge $300 million Lowe's Motor Speedway to the local car builders, mechanics, and public relations firms. The industry has grown with zero public financing and pumps around $124 million annually into the area economy. Activities at the speedway are almost year-round, with 300 events scheduled. The largest is the Coca-Cola 600, which is held for ten days in May, attracts 500,000 fans, and generates $41.6 million.