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Record #:
44553
Author(s):
Abstract:
"UPLIFT (an acronym for 'understanding, planning, linking, innovating, financing and talent') is spearheading community-driven tourism initiatives in North Carolina. This is accomplished by assisting local tourism offices and tourism-related businesses through a variety of services." UPLIFT arose in 2021 from the American Rescue Plan Act and is the brainchild of Simon Jones, founder of NatureScapes in Raleigh.
Source:
Carolina Country (NoCar HD 9688 N8 C38x), Vol. 57 Issue 9, September 2025, p10-12, il