Something New In Architecture

By BRYAN HAISLIP RALEIGH - Back at the turn of the century Americans didn>care what was thrown into their waterways.

Seventy years later, Congress is ready to enact legislation which would prohibit and discharge by man into streams.

One attitude may be foolhardy and wasteful of resources as the other, said Edward J. Cleary, consultant and adjunct professor of

BRYAN ^

HAISLIP

Some described it as cathedral-like and with its soaring lobby it could be that.

Others saw it as something out of the film 2001-A Spfte O<^s^ssey and with its long corridors with curkxki% sianted lockers along the walk it has that appearance too.

However it strikes the individual the new Burroughs Wellcome headquarters building, which was dedicated in the Research Triangle last week, will be talked about for a long time.

It is something new in architecture for our area and we expect it wiH be consid^ed one of the most "exciting new budii^ ia the nation, ,

Tii i 1, tf

the 5,000 Itesibreli Mil said in ftis

high poeitioh it will be thedoitttMarstmcture in the park.

The New View Of Waterways

national need resulted in the fwo-to-three trillion projection for the nation, he explained.

Critical Cost Area Removing the last 10 per cent of wastes from water is the critical stage in costs, Metzler noted. It is five times as expensive to go from 90 to 100 per cent removal, he said, as it is to take out the first 90 per cent. The last ti yards to the goal line is the hardest, he remarked, paraphrasing a sports adage.

While 100 per cent treatment might be justified in some instances, he added, it would be wasteful of tax dollars as a matter of national policy.

Eugene T. Jensen, deputy assistant administrator for warer programs with the federal Environmental Protection Agency, said Aroericans are a people who demand $5,000 bathrooms but dont want to spend $500 to take the waste away from the hathro(n.

On The Way Up Jiscn offered the view that the water pollution crisis in the United States bottomed about a year ago. He credited improvement to the combined efforts of cities, states and the federal government.

We have started back up, he reported. We see many places where water quality has improved. There are rivers in New England with fish in them now where none was two years ago.

The average citizen is confused by te conflicting evidence from the scientific community, said Executive Director Hiomas L. Kimball of the National Wildlife Federathm.

Which Sri of scientists and ei^ineei^ are we supposed to believe? he asked. Somewhere down the line they are going to have to get together and spell out for the public what needs to be done and the cost to do it.

Cleary said, the real hand-up is on the definition of clean.

Clean enough for des^ated usage might be a better guideline than absolutely clean, he suggested.

He quoted the cautionary note of Russell Train, chairman of the Presidents Council on Environmental Quality, in testimony to Congress:

We abandon water quality standards as a basis for control only at the peril of wasting billions in resources and losing public acceptance for environmental programs...

environmental management at the University of Cincinnati.

We have seen a dramatic reversal in the way the public regards water quality, from the acceptance of foulness to aspiration for pristine purity, he said.

Before rational policy on pollution control can be set, he added, it must be determined whether pristine purity is really a desirable goal for water resources or only an emotional reaction to concern for the environment.

The technology is available to achieve absolute removal of wastes from water before it is returned to waterways. The cost would be stupendous. The question, said Cleary, is whether it would be a justifiable use of economic resources.

National Symposium Held Cleary came to Raleigh as one of the experts participating in a National Symposium on Costs of Water Pollution Control. Around 250 persons from across the country attended the two-day program sponsored by the Research Triangle universities (Duke, N.C. State, and UNC at C^hapel Hill) and the U.S. Environmental Protection Agency.

Staggering figures on attainment of zero discharge by the 1985 date set in recent legislation came out of the conference.

A New York state official projected a national cost of two to three trillion dollars.

Dwight F. Metzler, New York deputy commissioner for environmental quality, based that estimate on detailed studies in his state. That produced a figure of $235 billion.

Assuming that New York accounts for 10 per cent of the

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The structure is without the square rooms wl^h we are familiar with in more conventional buikfing. The entire frame of the building is angled, as photos of the work in progress showed, and windows are tilted upward and downward.

Thousand of people toured the structure last weekend and one had to wonder if the cathedral description was not apt. The crowd was subdued and awed by the unusual arrangement of the structure. They blinked at the varied color combinations which are used throughout the building and they were surprised by the arrangement which iM-ings dayli^t far down into the cat* of the structure.

A lodk out of some of the huge glass panes that abound in the building gives a breathtaking view of the natural North Carolina surroundings. Green trees are to be seen in all directions and despite the fact that thousands will eventually work in the Research Triangle, it is clear the tranquil effect of the surroundings will remain.

Burroughs Wellcome is a business, of course, which manufactures varied pharmaceutical products for distribution all over the world. But it is also a humanitarian institution with all of its profits (hstributed in support of medical research. The firms magnificant new headquarters in the Research Triangle seems to capture this unique aspect.

Non-Conspiracy View Favored

By ROWLAND EVANS and ROBERT NOVAK WASHINGTON -Operating on admittedly incomplete facts. President Nixons top advisers privately refuse to hold the Soviet Union responsible for the timing of Hanois invasion of South Vietnam, although the bare possibility that the Kremlin is deliberately undermining Mr. Nixons trip to Moscow is giving some advisers a bad case of jitters.

In fact, there is more inner doubt about Moscows role in the massive attacks against South Vietnam within the Presidents high command than at any time since Mr. Nixon launched his policy of detente with the Russians.

As one planner told us: Soviet complicity in Hanois invasion is obvious from the fact that Soviet arms made it possible. But there is no sign at all that Moscow deliberately instigated the invasion at this particular moment.

That non-conspiracy judgment stems from the following conviction, held both in the White House and by Mr. Nixons diplomatic experts in the State Department: Moscow has far more to lose than gain by endangering the May 22 summit meeting between Mr. Nixon and Soviet party Chairman Leonid Brezhnev.

For example, Moscows long diplomatic campaign to stabilize Central Europe hangs on ratification by the West German parliament of the Moscow-Bonn treaty. Solution of the Berlin problem, for decades the most dangerous powder keg in Europe, depends on ratification of the treaty.

If the new hot war in Vietnam should lead Mr, Nixon to change his Moscow summit plans the Soviet-West (Jerman treaty would undoubtedly go down the drain, and with it the years of diplomacy to stabilize the divided city of Berlin.

Other casualites might include the long-awaited U.S.-Soviet agreement to limit nuclear arms. In short. Soviet instigation of Hanois invasion six weeks before the Moscow summit would run tremendous risks of Moscow

in far more important parts of the world. Indeed, if Hanoi is successful a big if as of today it could open a new and violent chapter of the cold war.

Moreover, any Soviet design to undermine Mr. Nixons policy of negotiation-not-confrontation, in the view of experts here, would swiftly involve the Middle East, putting the U.S. on the defensive there as well. As of today, however, there is no apparent change in the twilight peace along the Suez Canal and none is expected.

Thus, at least for the present, the President rejects the conspiracy theory. His advisers see Moscow kibitzing in a more parochial game, with Hanoi playing cards. Although risky enough, this view credits Moscow with strictly limited goals: solidify Soviet influence among the Communist parties of Indochina and break the back of Mr. Nixons Vietnamization program.

That neatly fits the pattern of Soviet help for India last winter in its war with Pakistan. India clobbered Pakistan, lifting Soviet prestige at the expense of Washington and Peking, both of which backed Pakistan.

In defense of this theory is the fact that North Vietnam is playing a remarkably sophisticated balancing game between the Chinese and Russians.

Thus, according to the nonconspiracy theory, the Soviet Union has been virtually compelled to supply Hanoi with more and more powerful arms, without regard for Soviet policy toward the U.S. in Europe, the Middle East or anywhere else. The reason: Soviet refusal to help the Communist regime in Hanoi wouid bankrupt its huge investment in building up pro-Soviet Communist power in Indochina.

By filling Hanois military arsenal, the Russians not only gain influence with North Vietnam at the expense of C^ina but also threaten defeat for Mr. Nixons whole Vietnam policy.

In short, Moscow, according to the non-con^racy (Continued on page 10)

Strength For Today

THEY ARE ALL POSSIBLE

When the going gets bad this is the time when religious faith needs to come to the rescue. There are some losses in life which can never be made up. The loss of a loved one in death, the loss of a fortune, the mistaken turn at a crossroads, the affliction that has to be endufed and with little hope of full recoverthese are times when we need to grab hold of all the religious faith we have and set it to work.

The fine and wholesome thing about religion is that it really does work. It takes something within both heart and mind to come to rescue in a time of stress and sorrow. The loyalty of friends is helpful. Triumph over past difficulties contributes a full memme of support when is flsperateiy

The assurance of religious faith is that problems can be solved, disaf^intment endured, aspirations made possible. The religious person may not be absoluKbly sure where he is gomg, but he is on his way. Both faith and experience unite to assure us in the day of trouble that problems can be solved, mistakes rectified, losses made up and calmness restored.

It may seem like a heartless piece of advice to say that life would lose its significance if we had no problems, no difficulties to surmount, no affliction and pain to endure. AH these things we have to put up with have a meaning. We can disregard the meaning and become bitter. Thoughtfulness and faith are the only faridrs that eonsole and cure.

By Earl Douglass

ROADBED DOESNT HOLD TOO MUCH PROMISE! QhoW

Me A Virus!

By ROBERT E. FORD Associated Press Writer DALLAS, Tex. (AP) A piece in the pap* the other day said some researchers believe that all of mans illnesses may be caused by virusues.

These squiggly little things may be the cauae of such Mt)b-lems as stixdtes, heart attacks, cancer, arthritis, diabetes and others.

Any real old-timer woidd have snorted at such fancy ideas. Why. he didnt even believe in germs, which was the popular word back before doctors invented viruses.

One of the more graphic demonstrations of the total absence of germs occurred some years ago when a young college student of our acquaintance warned her coughing grandpa to stop it because he was sfH'eading germs.

The old-timer straightened up from his spasm and glared at his granddaughter.

Then he started stomping angrily around the room, punching out with his index finger, shouting at her: Is that one? Did I punch one of them with my finger! Where is a germ? Show me one!

Which certainly convinced her that the germ theory of disease, as it was called then, was a phony theoryat least she didbt say anything about it any more in the presence of grandpa.

Old-timers in the frontier and semifrontier West may not have believed in germs but they had cures for every ailment known to man or beast.

A doctor was several hours away by wagon or buggy from most farms and ranches, so Continued on page Id)

.....

V..-

By ART BUCHWALD

Big Man, Little Man

WASHINGTON - There are two important people that all presidential candidates must deal with if they ever hope to get any votes.

There is the big man and the little man. The big man is the candidates source of dunds, and the little man is the candidates source of discontent. Nobody, including Richard Nixon, can win in November unless he makes peace with both of them.

The president of a large corporaton called in his public relations vice president the other day and said in a fury: What the heck is going on here? We gave this guy $50,000 and hes attacking big business.

Theres nothing to worry about, (Thief. He has to attack big business to placate the

little guy who is fed iq) with high taxes, high prices and bureaucratic btfiigln^. The little guy feels he has no control of his destiny.

Well if our man feels that strongly about the little guy, why does he come to the big guy for political campaign contributions?

Because, Chief, he needs the money to buy television time to attack us.

Thats just dandy. But if he feels that way, why should we give him any contribution?

Because, Chief we have a lot to gain by it.

Why do we have a lot go gain, damn it?

Because if the big guy doesnt give to the

presidential candidate, the candidate wont be indebted

to us if he wins the election. If he isnt indebted to us, he might well carry out the promises he made to the little guy.

It sounds pretty complicated to me. Look at this in the newspaper. Our can-

ART

BUCHWALD

j Public Forum I

$: Letters submitted for public forum must be limited to 306 ^

>: words

To the editor:

It so happened that I was in Greenville recently when the citys beloved Junius Rose passed away. Of course, I considered it an extreme honor and in^ed a privilege to pay my respects to one of Greenvilles most outstanding citizens over the past six decades.

As many people know, I was reared in Greenville and I, like many others, felt June Roses tremendous influence during the youthful, formulative years. His guidance, wise counsel, and potent leadership were ever inresent as we were all maturing to take our places in business, industry, and society in various parts of our nation and world.

I vividly recall when he first came to Greenville to make his home. Our first meeting was at Jarvis Memorial Methodist CTiurch where he soon became Superintendent of the Sunday School.

The editorial in your newspaper published on Wednesday, March 29, 1972, was most appropriate and befitting to Green-viUes departed civic-minded lea^r. There is no greater truism because June Rose did mhance and shape thousands of youi^ lives, an of which passed through the portals of the Greenville City School ^stem, durii^ his lengthy tenure (rf service and leadership.

Daniel Murray House

Jeffersonville, Ind.

(in keeping with long standing poey. letters ta^oFtbtg candidates for office wUI not be used in the Public Fordm).

didate says the first thing he will do, if elected, is close all the tax loopholes and make the big guys pay what they really should.

Exactly. If he didnt say anything about tax reform he wouldnt have a Chinamans chance of winning the election. We dont want to give $50,000 to a guy who is a sure loser.

Then he says hes going to make sure the large corporations are penalized for polluting the air and the water.

The little guy digs that. Chief. He likes to believe the big guy is destroying the country.

Welf, why dont you have our candidate tell the little guy if we didnt pollute, he wouldnt have a job?

You dont bring that up during a presidential election campaign. Once our man is in, then he can say it.

Chief, I know its not much fun to see a candidate you gave $50,0(X) to take you over the coals, but this is politics. The little guy still has the votes, and in order for the big guy to stay in business you have to be the heavy. Now I spoke to our candidate the other day, and he says next week hes going to attack the conglomerates and propose they be broken up. But were a conglomerate!

Continued on page 10)

40 Years Ago Today

By GWYNCOGHILL April 12,1932 A woman in a green touring car became a quarry in the great Lindbergh kidnapping hunt today. On the highways of many states police sought her after a bakery proprietress in Greenwich, Connecticutt spotted a twenty dollar bill she received in payment for a strawberry pie, as part of the $50,000 ransom from Col. Charles A Lindbergh.

Cape Hatteras Lighthouse, Americas tallest brick lighthouse in the world, may have to bow to the sea and move from the spot where it was constructed in 1870. For years the ocean has been washing away the land toward its base and last months storm on the coast cut away twenty feet of sand at once. Now the.surf breaks on a beach less than one hundred feet from the lighthouses base. It had been decided that, unless some unusual storm cut away a large part of the beach, the lighthouse might do service in its present position for another ten years. But now, with the large new slice taken from the beach, it appears the structure may have to be rebuilt at a point more remote from the water long before the ten years are up.

How RCA Handles Complaints

By ELMR ROESSNER

TTje consumers are restless tonight...

Probably at no time ii? American history have there been more complaints by consumers to merchants. There is no single cause. The government may be encouraging it with its mandatory recaU of autos and tires, by its Federal Trade Commissions s(^dtatk>n of complaints. States and cities have set up consumer protective bureaus. A dozen consumer columnists are flourishing. Consumers Union is at a high point in revenue. And then theres Ralph Nader.

AU of this may make Miazie Doakes feri that she is missing something if shes not complaining. Whatever, the cause, she certainly is complaining, shriller than ever before.

In this situation, it might be interesting to learn what a giant, consumer-oriented corporation does about complaints. In a remarkaMy frank talk before a recent meeting of the Conference

Board, Herbert T, Brunn, RCAs vice president-consumer affairs, toW how the corporations New York headquarters deals with consumer inquiries and

%MBR

ROESSNER

complaints.

Last year, its consumer operations staff handled 21,500 letters and visits from consumers. Most of the questions sought information, Where can I get service? and the like. But 15 per cait, or 3,400 consumers had complaints, a small segment of those using RCA products. However, as Brunn pointed out, people dont complain unless they are unhappy, and unhappy customers can lose other customers.

Major complaints were, in this order, service requirements; warranty problems; part avallalHlity and inconclusive service

(unsatisfactory swwice for reasons other than price or frequency).

^Some/few are comi^riely unreasonable, Brimn said. RCA service is largely per formed by dealers and it is difficult to keep enough parts in the fidd.

There *is one ancilUary complaint that is not c^ried in any statistical tabltind it is quite fundamrirt*^! he said. People often gri more stirred up by the way they are treated than they ever were over their original problem. If they come into contact with some rude or incompetent person in your organization who is just too bu8y to bother, reasonableness and understanding go out the window. Even in those cases where you are dealing with an irate profane individual, courtesy and politeness pay off.

He had a suggestion for other businesses: We are successful in responding, 1^ individual letters typed automatic typewsto 24 hours after recii|t complaint. About 9b

letters are used, all of which have some degree of personal insert.

Unlike good wine, product comfriaints do not improve with age. Politness and well-composed speedy letters are only the start. Then you must get the doctor to the patient.

He said RCA has tested an 800 |no charge) phone nuir^r and had not found it sattfUfcietory. although |le understood Whirlpool found othw^ise. Unless constantly adverttoed, he said, it will be used mostly be dealers who have an obligation for service, who refer customers to the ho^e.

He jtpnimended leaning over JlMlward in aiding customriH; even those you know chiselers. And when you begin to get a few nice letters every week. aM3 you are smfiing and satisfied with the wlM things are geingt send owr a'follow-up anduak tile cutover whether be to happy then yi

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