4Hif Daily Reflector, Greenville. N. C.FViday, August 7, lf?0

Some Common Sense Needed

PIED PIPER OF D.C.

Certainly President Nixon made ^ bad slip in his recent comments on the Tate murder trial and, as an attorney, he shold have known better.

The president later amended his statement by saying,that.he had not intended to speculate on the, guilt or innocences of the defendants and instead they should be presumed innwent at this stage of the trial. Of course, this is correct since the trial is still underway.

However, the defense in the case immediately

Essentials In 72 Campaign

By BRYAN HAISLIP

RALEIGH ~ Charisma, cash and conscience -- in equal parts - will be essential for the successful candidate for governor in 1972.

He will be forced to face hard issues squarely, responding with an honesty to satisfy the newly articulate young and minority groups.

He will need the command of financial resources, f)erhaps-as much as $1>2 to $P.j million, to effectively use mass media to reach the public.

He must have that in-

BRYAN

HAISLII

definable something of personality and appearance which translates into voter appeal over television and in direct, personal contact These conclusions were pulled together from con versations with persons in politics and advertising knowledgeable about the nuts-and-bolts aspects of a statewide campaign. It makes chewy food for thought for the half-dozen or so who already have expressed varying degrees of willingness to make the race.

'riie event is too far in the fut ure (21 months to primary, 27 to general election) and the pace of contemporary change too swift to discern at the moment even- the dim outlines of the campaign. Neither the cast of characters nor the plot of the drama can be given, but it is likely to be as different from anything of the past as the theater of the absurd is from Shakespeare.

The volatile social scene, the emergence of new ixditical forces and issues, the shifting nature of mass communications all will be factors influencing the campaign.

Speculating on the candidate style most likely to succeed in '72, I called on a friend in advertising. He's one of the sharp brains in the business, a successful op<rator in past statewide campaigns He threw up his hands. We're in a period of dynamic change affecting the whole complexion of mass media and politics, he said. The next campaign for governor wont be like anything weve seen before. A catchy jingle and a mouthful of platitudes isnt apt to satisfy voters concerned with today's many-sided problems quality of environment, consumer interest protection, maintaining economic strength.

Ive a hunch it will be an i.ssue-con.scious campaign, my friend said. Itll be harder to dodge and avoid .specifics Weve seen campaigns elsewhere recently in which a candidate drew a target on a single issue, rode it hard, and upset applecarts in the process

Honesty, or at least a convincing semblance, 'is going to be a demand. The , new politics of the young and the black has a ruthless, sawtooth edge that wont be turned aside by slogans.

Tixiays revdlu;ion has not left advertising and business untouched, heres an evident consumer mistrust of advertising that has the fraternity revising its approach The thrust of the future is away from extravagant claims to a straightforward presentation of product merits: It will be . reflected in the next major political campaign.

Another thing w'hich makes 72 potentially a new kind of ballgame is the prospect of an aggressive general election campaign. Its in die realm of possibility that the decision will be made in November between the Democrat and Republican candidates, rather than in the May Democratic primary.

Weve never had a campaign stretching through the general election before, pointed out one long-time observer of the Tar Heel political scene. That possibility makes a difference in strategy for the primary, as well as in financing for the entire campaign period."

Back in the early 60s it was taken as a bench-mark figure that a campaign for governor cost $I million. By the end of the d(x.ade, the figure was placed at $1'^4 to $14 million.

You can throw those figures out the window for 72, said my advertising friend. All possible costs associated with a campaign have gone up media co.sts, printing, production, the whole ball of wax "

Depending on how long the campaign might run, whether a second primary would be involved, and whether the general election would be a full-scale effort, the 72 campaign costs could run to $1.600,000 upwards to $1,750,000.

Even with a set of principles acceptable to the public and an adequate bankroll, the winning candidate must have that something more a quality now popularly styled charisma.

Its not smoothness or polish; its the cut and quality of the man himself and whether he strikes the voter as genuine. A candidate can have all the wrong characteristics be too short, lisp, and fumble and still add up right.

The Daily Reflector

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seized on the original statement as being prejudicial and promptly made motions for mistrials. The Judge in the case denied the motions.

What it all brings in focus to us is a long held belief that both the news media and the courts are going to have to use tiommon sense in matiers of pretrail publicity. We cannot believe that w should live in a society where major crimes should not be reported to the public, nor where prospective jurors could be expected to be completely ignorant of any knowledge of sensational cases.

Whenever anything of a sensational nature (X!curs in any city there is no way to protect the public from hearing about it. Even if not a word were published, the rumor mill would certainly spread the word and almost always in a highly distorted fashion.

If we are to believe in the jury system we will have to believe that impartial citizens can be selected to judge the evidence fairly in spite of anything they have heard or read about the case previously. The alternatives will be that defendants cannot be tried in the particularly sensational cases; or that jurors would have to be selected who are so completely out of touch with the world that they could not make an intelligent decision even after hearing the evidence.

Plans Should Include Good Disposol Means

Before the army develops any more nerve gases, or anything else of such high risks, Congress should make certain that there is a plan for disposing of it.

We have suddenly found ourselves with a deadly gas on hand which the Pentagon plans to dump in the ocean. The army says that it must dispose of the gas as soon as possible because the deadly gas is losing stability and could explode inside the concrete casings. .

Surely such a critical stage could have been fore.seen when the gas was being manufactured and some thought should have been given to the time when it would have to be disposed of.

Since the gas must be disposed of, ocean dumping seems to be the only alternative. Howpver, Congress should make certain that the Pentagon is not developing other chemicals where the method of future disposal is not clear.

Nasser's Risk Is Out In Open

By ROWLAND EVANS and ROBERT NOVAK

WASHINGTON - Although the U S Middle East peace~ plan has produced only a first faint glimmer of hope for eventual settlement, it has already shattered the harm ful illusion of unity in both the Arab world an<i in Israel which sprang into existence as a result of the six-day war of 1967.

The Middle East will never be the same again, a chief architect of the U. S. "peace plan told us. The extremists are being isolated and the ilnoderates are taking over.

Whether or not time may prove this to be the overstatement of the year, the immediate political reaction to U.S. and Soviet pressure for a non-military solution has established for the first time a moderate consensus on both sides, with the extremists driven out of policymaking positions.

Thus, right - wing hawks in the coalition government of Prime Minister Golda Meir, led by Menahem Begin head of the Gahal party broke with Mrs. Meirs Labor party majority over the U.S. peace plan. Begin refuses to accept any approach to a political settlement that includes eventual Israeli withdrawal from the extensive territories captured in the 1967 war.

At this writing, it was still uncertain whether the Gahal splinter (six out of 24 cabinet posts) would stay in the government or quit, but that is secondary. President

Nixons advisers are convinced that, remain or walk out, the publi^repudiation of G'ahais hard line by Mrs. Meirs Labor party majority will undercut Gahals influence within Israel.

Without the political pressures from Gahal, which joined the National Unity government only in the desperate days just before the six-day war, Mrs. Meirs government should be freer to negotiate settlement terms, including withdrawal from most of the Arab lands seized in that war.

But the public hawk-dove split in Israel is spiall indeed compared to the vicious in -fighting in the Arab world. The decision by Egyptian President Gamal Abdel Nasser to accept the U. S. plan is surfacing deep political splits.

Some of these ruptures have little if anything to do with the basic struggle with Israel. Rather, they involve ancient Arab rivalries now suddenly brought into the open by big-power pressure for an Arab .- Israeli settlement.

Algeria, a conspicuous holdout, is trying to use Nassers acceptance of the U. S. peace plan as a wedge, partly to pry the revolutionary government of Libya away from Nassers influence, partly to eiuiiuice its standing with the Palestine refugees.

The Algerians scorn Nasser and the Egyptians. They have only slight interest in what happens to Israeli occupation (Continued On Page 5)

Strength For Today

Concerning Interior Decorating Almost everyone is familiar with the story of the response made by John Quincy Adams who at the age of eighty was asked by a friend who met him on the street, How is John Quincy Adams? This was his reply; Jtrfin Quincy Adams himself is very well. But the house he lives in is sadly dilapidated. The building trembles with every wind and I think John Quincy Adams will have to rhove out of it before long. But he himself is very well. A noted American preacher quoted this incident in a sermon one day over the radio, and the following week received through the mdil from one of his listeners the following: This is an old lady who is writing you. Or at least the house I live m is eighty-two years old. Con

sidering its age, the house is in fairly good repair, though I dont think it looks quite as well as it did fifty years ago. I have neglected to keep it painted, as so many of this generation do. To tell the truth, I have beoti spending my time on interior decorating. The windows I look out of are fairly clear and I am glad to tell you that I have a reliable tiant in the upper story.

There are people who take life that way, and to use n expression made long ago, they are the salt of the earth. Old age is largely a matter of attitude. If we forget about the condition of the outside of the hous^ in which we live and give enough attention to interior decorating, the passing years make little difference.

By Earl L. Douglass

Tips On

Double

Talk

By HAL BOYLE NEW YORK (AP) - The class in double talk is now in session.

You remember, students, what double talk is: the saying of one thing whm you are actually thinking just the opposite.

Hiis may sound like hypocrisy, and of course it is. But double talk is essential in any civilization. Without it language would disintegrate into grunt-and-sign talk.

For the benefit of newcomers here are a few examples of double talkin each case the spo-

HAL

BOYLE

By ART BUCHWALD

A Battle To Get News

(Art Buchwald took off for Tahiti before anyone could catch him. He left behind what he claims are some of his more memorable columns.)

WASHINGTON - There has been a lot of talk about news management in the government these days, but if you go through history you can find that every fresidential administration tried to manage the press in one way or another. I found an old transcript the other

day of a press briefing between Abraham Lincoln^s press' secretary and White House reporters, which shows that even in those days attempts were made to bottle up vital news of interest to the public.

Here are excerpts from it:

Question: Mr. Nicolay, yesterday the President gave a speech at Gettysburg, and he started it out by saying, Fourscore and seven years ago our fathers brought forth on this continent a new

Other Editors Say Act Too Hastily

JWilsonTimes) ________

Federal district courts, aided by the U. S. Department of Health, Education and Welfare and the U. S. Justice Department, are rushing pell-mell to effect maximum racial balance in Southern schools before a lethargic Supreme Court gets around to saying whether such racial balance is constitutionally required.

Just before the Supreme Court recessed for the summer; Chief Justice Warren Burger said the high tribunal ought to resolve as soon as possible three basic school desegregation questions:

1. The issue of racial balance.

2. How much rezoning is necessary to meet desegregation requirements.

3. The issue of forced busing.

Unfortunately, the top court rejected pleas for immediate consideration of the questions and knocked off for the summer. As a result, public school education throughout the South is in turmoil.

Education officials are bewildered by lower court orders for racial balance, sweeping changes in district lines and forced busing. Why, they ask, is there such a

rush to impose requirements which may be ruled un-

As columnist james J. Kilpatrick recently pointed out, there are pending a dozen or more cases, including the CTiarlotte case, that could be argued immediately before the high court.

What will be the course of school officials bludgeoned into disrupting the education proess in order to achieve racial balance if the Supreme Court later rules that such racial balance is not required?

Once a neighborhood school system is ripped asunder to comply with a lower court order, could a community afford a second agonizing upheaval in an effort to put the pieces back together again?

'There is general agreement that neighborhood schools serve best the educational needs of children at the elementary level.

To destroy neighborhood schools only to have the Supreme Court rule that racial balance is not required would be a tragedy.

In view of the cases pending, the lower courts should go slow in tampering with education until the constitutional questions cited by the Chief Justice are resolved.

nation. Sir, would you mind telling us the names of the fathers he was referring to?

Secretary: Im sorry,

gentlemen. I cant reveal the names at this time.

Question: The Saturday Evening Post, which is published in Philadelphia, said he was referring to Washington, Jefferson and Franklin. Is that true?

Secretary: Thats just conjecture. The President is not responsible for everything written by his friends.

Question: The President said yesterday in the same speech that the country was engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated can long endure He didnt say how he intaided to win the war. Does this mean he has a no-win policy?

Secretary: The President in his speech was only concerned with the Battle of Gettysburg, which incidentally we won. The Department of War will give you full details on other battles.

Question: The department refuses to give us any information. We dont know how many troops were used at Gettysburg,' who commanded them, or how many casualties there were. All we were given were some lousy photos of (Confederate gun emplacements. How can we be sure the Confederates still dont have artillery hidden in the hills around Gettysburg?

Secretary: We haVe constant surveillance of the hills. To the best of our knowledge, all Southern artillery pieces have been removed.

Question: What about

Confederate troops? There are an estimated 17,000 in the area.

Secretary: We have the Souths promise they will be removed in due course.

Question: Mr. Secretary, why didnt Mrs. Lincoln go with the President to Gettysburg?

Secretary: Mrs. Lincoln (Continued on page 5)

ken remark is followed by what the speaker really thought:

I certainly enjoyed your lecture, professor.I havent slept better in any other class Ive had this week.

I regard golf as a mere game, not a religion. I can take it or leave it alone. But if I left it alone Id have to spend more time in the office, and who wants that?

I wouldnt mind paying the higher prices if a person could be sure he was still getting the same value.Even if the value was doubled Id still hate to pay a penny more.

You men, with your silly vanity about your male prerogatives, you amuse me.I hate you all, you muscle-brained slobs!

Whatever you decide to do about it, I know youll be utterly fair.Id be utterly crazy if I really believed that.

When you realize that I want you to hold this in the strictest confidence.If I hadnt wanted it blabbed all over town, I wouldnt have told it to you, bit mouth. -

Naturally, there are two sides to every question.And you always manage to pick the wrong side, dont you, dummy?

This job calls for someone with vision, tact, boldness, originality, and a really creative imagination.He also must be able to put a stencil in the mimeograph machine.

Why, I wouldnt marry him if he were the last man left on earth.We wouldnt be able to find any minister to perform the ceremony.

It isnt every day a guy gets to meet a fellow like you.Its every nightin any gutter.

Now if you have any further questions about double talk, class, dont hesitate to speak up.Get lost, kids^teacher has had it for today.

Opinions In Brief

Personal beauty is a greater recommendation than any letter of introduction. Aristotle.

Before a man can wake up and find himself famous, it is necessary that he wake up and find himself. Emerson.

Electrical Shortage Imagined

By ELMER ROESSNER On July 13, at noon, D Bruce Mansfield, president of the Edison Electric Institute, issued a press release in which he declared that rationing of electric power is not necessary. The release noted that the EEI is the national association of

ELMER

ROESSNER

investor - owned electric light and power companies which serve 77 per cent of all electric power customers in the United States.

Cl the following week, the second giant generator of Consolidated Edison of New York conked out and Con Ed was forced to cut voltage of Its power, to more than 15 million users in New York' CJity and surrounding areas. And if hot weather continues,

it may be forced to ration electricity, forbidding the use of air conditioners as it did during the last crisis, a couple of years ago.

And where, in this crisis, did the investor - owned Con Ed turn to for additional power? Not to any of the investor - owned utilities that supply the rest of the power to the 77 per cent of power customers in the U.S., but to the Tennessee Valley Authority, not investor -owned but an agency of the U. S. government.

Also In New England

Despite all this, subway service was slowed and thousands sweated in hot, stinking tunnels.

Then New England power companies agreed to cut electricity by 5 per cent to conserve it in dase of equipment failures.

Mansfield complained, In recent weeks there have been several articles and editorials in national publications relating to concern over the adequacy of

the nations present and future supplies of electric power. In essence, it has been suggested by these news media and others that there is a national power crisis; that expansion of generating capacity may not be able to keep pace with rapidly mounting power demands; and that consideration should be..given to rationing power and designing rates to discourage the use of electricity.

First of all, there is not a national power crisis. The most recent data available, covering the entire electric utility industry in the United States, indicate that for peak requirements this summer the reserve margin of ^ generating capacity over demand will be better than 18 per cent.

Blames Others

Mansfield, who is also president of the (%io Ediscm Co., conceded that this summer there will continue to be some areas where reserve margins are less than

would be desirable and where difficulties may be encountered during periods of very hot weather.

The problems which have arisen in some, areas of the nation result principally from obstacles to getting major generating units into operation on time. There have been delays caused by strikes, shortages of skilled labor, late equipment deliveries, poor quality workmanship and extended regulatory procedures.

T^e possibility of inadequate coal supplies is of serious concern.

Candles, anyone?

World Rice Production Up 5 Percent Last Yeai Total world rice prqdu outside of communist was 5 per cent higher year, according to Foreign Agricultural Ser Tlie North Amercian ( however, was down lo cent. The U. S. crop conti to be the largest ,in Western world

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