4Hie Diily Reflector, Greenville. N. C.Hmrfday, November 27.19W

So Much To Bo Thankful For

It would be easy to decide on this Thanksgiving day that there was nothing to be thankful for. War rages in Asia and our young men die in combat There is poverty in our country and starvation in much of the rest of the world. Two ^t world powersthe United States and the Soviet Union stand armed as nations never have been before with power enough to destroy the world.

In our country there are riots and near riots in the streets. Factions are arrayed against factions and there is great dissatisfaction with everyttng from the way we educate our young to the swiftly rising cost of living.

We see the crime rate setting new highs and Americans are slaughtering themselves on tte highways at a pace which makes wars look tame in comparison.

There is great danger of overpopulation and we are polluting our streams and rivers and the atmosphere to ihe point where it endangers all life. Just the noise that we create with modem day life threatens our hearing and we live with a divorce ratemeaning heartbreak for individualswhich could bring a brekdown of family life.

Cancer, heart disease, circulatory problems, arthritis still bring great suffering and death to millions of us, while accidents and war leave others crippled for life.

So we could, indeed, look upon this as a dismal world with little to be grateful for on this

Bond Market Is Not Stable

By WILLI AM A..SIIIRE.S RALEIGH The money market insofar as state and local government financing is concerned, despite tax increases, is shaky.

One of the recent reports by a large North Carolina chain bank said this;

Bond markets last week showed a curious mixture of illusion and masochism. They seemed ready to seize any and every pronouncement as an excuse to plunge into deep>ening gloom.

The goal being sought by financial centers apparently is price stability, to bi brought about only by a halt to inflation. The question is how to do this.

Economists, according to their own reports, appear to have no concrete answers.

GILLIn the matter of another aspect of municipal financing. State Treasurer Edwin Gill strongly opposed the idea of placing a direct or indirect tax on state and municipal bonds. He did this in a letter to Senate Finance chairman Russell Long, D-La., which has been published.

The mere fact that Congress is considering taking such action has literally brought chaos to the market for our securities, Gill wrote.

It has taken many years to build up the confidence of the investing public in our bonds, and it would be tragic if this confidence were undermined and even destroyed by well-intentioned action. . .in the name of tax reform. URGED-Gill, ex-officio chairman of the Local Governmen tCommissio charged with selling bonds for counties and municipal governments, asked that Congress preserve the tax-exempt status of these issues. This, he said, is part of our inheritance preserving the fiscal independence of the states and municipalities. Gill added, Duej.to the very high interest rates that we are now experiencing, in part because of this threat to our exempt status, I hold for an early resolution of this matter by Congress.

In my opinion, prolonged debate serves to strengthen

the fears of potential investors. . ^

INFLATION The effects of inflation inflated prices are being felt this Thanksgiving and Christmas season.

Poultrymen and processors know there is an over-bundance of turkeys against demand for the Thanksgiving table. But the prices are inflatedranging from 35 cents to 49 and 50 cents per pound. And Christma: shopping apparently is off to a feverish start. Prices are high, quite inflated.

WILLIAM

SHIRES

JENKINS-Dr. Leo Jenkins, the hard-driving president of East Carolina University, came to Raleigh for a visit and some appointments on Monday and indicated he is keeping his finger on the political pulse.

Im trying to keep an eye on the lay of the land for the next two years. he said.

Dr. Jenkins has been mentioned several times and on a number of occasions as a possible candidate for the governorship in 1972. He does not deny an interest if the proper conditions are there.

Im interested. Im flattered, he says. Lets see what devdops. Right now Im fjnterested in East Carolina University and what we can do to help our section and the entire state and region.

In Raleigh. Dr. Jenkins visited a number of state agencies and departments. At the Highway Commission he was accompanied by Troy Dodson, a Greenville businessman who recently became personnel officer for the Highway Commission.

From Raleigh. Dr. Jenkins went to Roanoke Rapids, for an evening speech.

He left looking more and more like a possible political candidate.

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Thanksgiving Day.

Yet, despite pollution the sun still shines most days. In the Spring the flowers grow and the trees bud. In the fall the leaves turn lovely shades. In summer gentle rains fall and cool winds blow and in the Winter beautiful soft snow falls to cleanse the air and to cover the ugliness on earth.

The children still laugh and play on a pretty dayeven those from families who live below the poverty line. Families still gather on holidays and there is laughter and merriment as long separated loved ones come together again.

Though wars rage in the world today, we have gone nearly a quarter century without a world wide conflictand this follows two world wars within 20 years. Though the awful nuclear weapons exist they have not been unleashed and the Soviets and toe Americans are both aware of the futility of using them. Americans are cognizant of the countrys social problems and a constant search is bdng made for ways of alleviating them.

Most of us live better and have more than our fathers did and we enjoy freedoms that only a comparatively few of the worlds peoples have today. -

Nothing to be thankful for? We have so muiih that we could not begin to give adequate thanks in this one day.

More Steps Lie Ahead On Curtailing Weapons

The presidents action renouncing the use of chemical or germ warfare is entirely proper and even overdue.

President Nixon told newsmen Tuesday that the United States would never use germ warfar even if an enemy were to do so. Hopefully this move will relegate to obscurity any thoughts of using germs to carry out a war. Like poison gas, all the world should recognize that there can be no winners from toe use of germs against an enemy.

This ban is also a hopeful sign as disarmament talks with toe Soviet Union continue. The same reasoning can be applied to nuclear weapons, which are also capable of poisoning our atmosphere and destroying mankind.

No nation can end war without the cooperation of other nations. However, perhaps the more insane weapons of war can be neutralized if the United States and other powerful nations are willing to renounce their use.

Always There's Next Ridge

By ROWLAND EVANS and ROBERT NOVAK

JERUSALEM-Although the brilliant generals of Israels never-defeated armed forces talk privately about sweeping west all the way to Alexandria if Egypt dares attack across the Suez Canal, the likeliest next target is more modest: a small area of Jordan south of the Dead Sea.

What makes this area vastly important is its proximity to Israels profitable potash plant at Sdom, near the Jordanian border in the desolate Arava Valley.

One lucky hit could knock out the whole works, an Israeli military expert told us. We cant afford that.

In August, an Israeli contingent crossed that border and captured the small area used by fedayeen commandos to fire Katusha rockets at the potash works. They found Saudi Arabian border guards plus a unit of the Jordanian regular army

and put them to rout.

Then the Israelis, thinking the lesson had been learned, abandoned the area and returned to their own side of the border. But the lesson was not learned, and Katusha rockets are flying once more. Having invested at least $150 million in the potash plant and dependent on its export value to slow the dangerous drain of foreign exchange reserves, the Israelis will not hesitate to seize and hold Jordanian territory if necessary to make the plant secure from rocket attack.

This would be the first seizure of foreign land since the six-day war of 1967. The fact that it can now be rated at least a 50-50 proposition shows how militant Israeli military leaders are becoming under the remorseless strains of. twili^t war and the endless capacity of the Arabs to take heavy punishment and, instead of acting as Israel wants, come back for more.

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Other Editors Say

The Bills Fall Due

UNITED PRESS INTERNA'nONAL ,

Advertising rates and deadlines availaMe upon request Member AndR Bnrein ot Circulatiott.

(Jacksonville Daily News) Americans have been lying to themselves and cheating their children for generations. Now they are going to have to pay the penalty.

'Thisis thp blunt, brutal gist of the speech delivered by Secretary of thip Interior Walter J. Hickel at the recent Louisiana Gulf Coast Oil Exposition.

The lie is that we are not really as affluent as we have always believed. The cheating is the passing on to future generations of the bill for the abuse of Americas resources.

We got where we are mainly because we wre lucky enough to inherit an extraordinarily abundant inventory of natural resources, Hickel said. We were also clever enough^ to develop our technology and business to give us extensive access to them.

ButWe cheated on the costs we paid. Goods in our houses and garages appeared to be cheaper than they really were. Just recently we have ^ beguntolook at the enormous backldg of delayed costs.

What we see is desecrated land, foul air, polluted waterand we are horrified at what we see. The bill for this damage is staggering. But we must pay it, or go out of business.

Hickel specifically warned the oil industry that it must spend whatever it costs to protect the environment from fumes and pollution, but made it clear that his warning applies to our entire industrial society.

We are going to have a quality environment, he said. Every industry must provide for full restoration of disturbed soil cover. We mst dispose of noxious compounds to protect wildlife and vegetation, and the health and safety of people.

The cost of these measures will show up in the price of the goods and services offered to the public, instead of being put on the cuff for succeeding generations to pay.

To repeat the secretarys tough words;

The bill for our desecrated landscape, fqul air and polluted water is staggering.

But we must pay^ it, or go out (rf business.

WHOS NERVOUS ?

By JAMES J. KILPATRICK

'Intimidation' Defense

Let me get back, if I may, to the Household Word. In his now famous denunciation of televisions network newsmen. Vice President Spro Agnew performed a public service: He has done more than any man since the late John F. Kennedy to focus attention on TVs role in the shaping of national decisions.

This is a profoundly serious matter. It ought not to be obscured by howls of intimidation and cen sorship from the thin-skinned defenders of Wynken, Blynken and Nod. Agnew made no threats. He challenged the media men to turn their critical powers on themselves. and he

challdiged the people to press for responsible news presentations. If that is intimidation, the network boys have done a Humpty-Dumpty on the word.

Sudi a spurious rejoinder merely clouds the issue. What we are concerned with here, as in most things political, is a question of power. The troublesome truth is that the power of television, as a medium of national communication, is prodigious. Nothing remotely like it has existed before. And it is a useful exercise to consider how this power should be restrained.

Through the Federal Communications Act, and

Public Forum

To The Editor:

Regardless of variec feelings about the Vice

President, one stops to

consider Mr. Agnews

remarks regarding the news media.

News is easily slanted by the press. As an example, last weeks handling of the Ed Warren story may be cited.

Wednesday evening the front-page headline read, Rose High Principal Warren Submits Resignation. Although this is a major change, touching the lives of approximately 15(X)'students and 69 faculty members, and although the story beneath the headline claimed an eight-column spread, only two paragraphs were about Mr. Warren. The one sentence from the principals resignation that was printed cast a reflection upon the administration.

Teachers at Rose High School, having been informed Wednesday morning of the principals intentions, met Wednesday"^afternoon. They ai^inted a committee to wcH-d a news release expressing their feelings.

Thursday morning thei release was placed in each teachers mailbox for ao-proval or disapproval. Returned statements, were tabulated (there was only one who could not endorse the

statement) and were given to a newspaper reporter at 10:15.

At noon a teacher talked with the reporter at The Dally Reflector and knew that the article had been turned in.

Now, anyone knows that news is more effective when timely. It was the wishes of the faculty that the teachers statement be printed Thursday evening. It was not printed until Friday and then after phoned requests from faculty members.

There are several ways to play down a sotry. One way, of course, is to hide a story on inside pages. Warren Lauded in Faculty Statement was meshed in with movie ads on page 13. The four-column story had a two-column headline. All headlines surrounding the stoi7 were in bolder print. Even people who were looking for the story overlooked it.

The story carried the faculty statement jn part. The following paragraphs were omitted. One wonders who determined that the public did not need to read the following statements:

In his three-year stay at Rose, he has shown an interest in all programs in the school.

Teachers have felt free to

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related laws. Congress has sought to impose some degree of public regulation upon the industry. The years have brought us the devices of equal time, fairness, and the licensing of individual stations. It is idle to imagine that radio and TV operate even now under a system of pure free speech. They never have know it.

Yet Agnew is quite ri^t in asking whether existing controls and restraints, whether voluntary or coercive, are effective against the particular condiUon he cited, whidi is the editorial power that has come to repose in the national network news directors.

The power, I repeat, is prodigious. I have been in the news business all my life, and never have seen news well defined. It is like beauty, which exists in the eye of the beholder. Whether a managing editor is putting ti^ether a newspaper, or a TV producer is totting up the minutes and seconds of an evening report, the process of editorial judgment is at bottom a personal and subjective experience. What items do you put in? What do you leave out? Walter Cronkite gave five precious minutes the other night to a feature on a company making cymbals. Was this news of national interest? CBS made it so.

One gropes to get at the problem. As Agnew himself made clear, outright censorship of news and opinion would be abhorrent. The licensing of networks might provide some sort of tenuous control through application by the FCC of a fairness doctrine. Perhaps the industry itself might work with representatives of the major parties, on a voluntary basis, to establish a fair-play monitoring committee.

But I suspect that no fwm of regulation can be devised, public (x* private, that would be directly responsive to the subjective bias that drew Agnews fire. This demands, for its correction, what Felix Frankfurter once described as an appeal that sears the

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Season

Of The

Gullible

By JOHN CUNNIFF AP Business Analyst

i^W YORK (AP) For most peoide the Christmas season is a time to be cherry, but to the Better Business Bureau its the season to be waryof unscrupulous operators, swindles and gyps.

Money is plentiful during the season,^and spirits are hi^. Inspiration flows and guards are down. People are in a hurry and they dont count their change. AikI the swindlers are well aware of it.

One of the most successful gypsand its continuing popularity attests to the gallibility of meninvolves a vial of perfume being sold by a street vendor.

Any woman would recognize that perfume couldnt be sold at such an absurdly low price. But to a fellow who has just left an office party and is heading home very late, the stuff looks like the magic that will ease his way into the house.

Something about the merchandising method also indicates a real buy: A cardboard carton is spread out on the sidewalk; a hurried, harried vendor stands behind it furtively trying to spot an oncoming policeman.

The gullible husband bitei, ignoring" his wonderment that such fancy perfume could be spirited from Paris through the customs men to be sold at a fraction of its costs from a carton on a city streeL It is, of course, nothing more than cheap cologne rebottled.

Another racket is perpetrated by sending a claim stub to an individual stating that the sender is holding a package that will be sent on return of the stub and a small amount of money.

Seldom is the amount sought very large, because that might arouse the suspicions. The sum might be only $2, the very amount that forgetful Aunt Sally spends on gifts she sends to the children.

Anxious to find what gift is to arrive bn return of the stub and the money, the housewife succumbs. In return she receives a gift of almost no value. The package isnt from Aunt Sally. In fact, it has no return address.

Another swindle capitalizes on concern for your neighbor, which often is warmer during the cold holidays than it was back on those summer mornings when he started his power mower at 6:30.

Would you please accept a package for Mr. Jones next door? the messenger asks Mr. Smith, adding innocently, Its C.O.D.

The magnanimous man of the house, anxious to get back to his television set, hands over the money and receives a strangely light package. By the time his suspicions are aroused the young messenger has scotted away.

What is Mr. Smith to do but wait for Mr. Jones to come home and then walk over with the packge? Mr. Smith opens it and they both have a laugh. Mr. Smiths laugh is as hollow as the box though, because he pays.

Then there are the charities. In many cities young men and women have made comfortable livings in recent months merdy by sticking out their hands and asking for cash. And cash has been pressed into their hands.

With this knowledge of just how easy it is to beg effectively, many of these same people will be holding out something that holds more money than a palm. It will be a cup, and the inference will be that the money is

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Eyes On Franchise Operations

By ELMER ROESSNER Speaking of franchises, it is noteworthy that the federal government is keeping watch on this $90 billion-a-year industry. 'The Federal Trade Commission and the Department of Justice have responsibilities in this area.

The FTC has two concerns: whether franchising deals violate anti-trust laws and wheBirth oMfuTflmii M franchises biolate other laws. Justice Department is also concerned with anti-trust violations.

Whether a franchisor may insit that a franchisee buy supplies from a specified source without violating anti-trust laws in what the FTC itself has termed a grey area.

Some distinction was drawn in the Brown shoe and the Carvel cas^. In the first case, the FTC ruled against Brown for insisting

that stores buy certain supplies only from the franchising company; in the second, it held that Carvel was within the law in insisting that its franchisees buy dairy products from certain sources.

ELMER

ROESSNiR

Fine Distinctions The decisions were highly detailed but the distinction appears to be that in Brown the FTC thought the restriction was intended to fix prices, while in Carvel it was intended to insure qulity. ' ^

On the question of false and misleading advertising of franchises, Frank C. Hale, director of the FTC bureau of deceptive practices, earlier this year told the International Franchise Association that franchising, like businesses, has had its share of deceptive advertising. He cited seven kinds of misrepresentation:

1. False or' exaggerated ^alements "ahfflrt expected earnings. A franchise seller who advertises, 'arn $20,000 a year, may be expected to iMX)ve that such earnings are customary, not Exceptional.

2. Incorrect statements about the experience required. Statements that no skill, knowledge or prior training is required, are highly questionable.

3. False statements about training. If extensive training is promised, it must be given.

4. Deceptive refund promises. Often franchisors advertise that refunds will be given dissatisfied buyers. Unless it specifies otherwise, refunds must be given in full.

5. Misrepresentation of operating costs. Freedom from overhead, labor, credit headaches, Hale M^med, must mean no overhead, labor or credit costs to the franchisee.

6. Promises of exclusivityr' if exculsive franchises are advertised, the franchises must be exclusive, even tho^h the final contract prov|des for nonexclusive or o|)en franchising.

7. Offers of assistance must be fulfilled. If a franchiser advertises training, promotional material, sales leafs and aid in financing, he mush fulfill these obligations. '

Unless a franchisor tells it like it is. Hale wari^ the FTC: "can and wlract."