Y

Thurtday, Odober 2, 1969

Espionage Case Leaves Questions

The caae of the Green Berets will lony be re- <-^ust who was, or is, the agent working for, membered in this nation and around the world. It anyway?

The^answers will more than likely be wrapped

LETS HOPE JHE TRAIL ISNT BOOBY TRAPPED!

may hang like an albatross around the necks af the military. In a ^different way it may be a sad chapter in .S. Army history, juM as the" Pueblo is in U.S. Navy history.

One of the armys proudest branches was brought to near disgrace when the Green Beret commander in Vietnam* and a number of officers and men were chargeid with kUling a Vietnam agent perhaps a double or triple agent.

After a'period of confusion the charges are finally dropped, probably with the intervention of the White House. The Green Beret commander, Col. Hobert B. Rheault denied knowing the agent and contended there had not been a killing.

All of this leaves the public with a lot of unanswered questions.

^ ^What has become of the agent who was alleged to have been killed?

, Why were charges brought against these men without a thorough enough case to bring the men^efore a coUrt martial?

up in the secrecy of espionage for many years to come.

However, the public is going to have questions and, in the absence of answers, the overall handling of this case cannot be said to look good. ^ -^ Finally thep is the role of the Central Intelligence Agency, Whose testimony apparently was necessary to bring the case to a court martial. The reason given for dropping the charges was that the CIA would notallow its agents to testify for security reasons. How muchrwas the CIA involved? No one knows.

This case has been poorly handled and the unanswered quqestions are going to plague the army and the government for a long time.

^,

!?omics

To Stir In First

By WnXIAM A. CTRES

Reflector Raleigh Bnreao

RALEIGH ~ The poUtical pot is heating toward t h e boiling point in the sprawling First Congressional district.

Rep. Walter B. Jones of Farmville, Democrat, successor to the late Hebert C. Bonner, outwardly appears unc(H)-cerned. He is a seasoned campaigner and has kept in close t(Hich with district political trends.

wnuAn

SHIRES

. Nothing really definite has developed and it is quite early to begin campaigning actively and openly for an election, more than a year away. Nevertheless, there are stirrings across the 19-century district, geographically the largest of the states 11 districts.

It is not nearly so long a time until the primary elections next Spring and these of course will be the first concern of the respective candidates, Jones included.

Gatling - Robert Gatling, formerly assistant director of Administration during t h'e Moore administration, has indicated a serious interest in opposing Jones.

He and a number of friends and supporters spent most of last .week touring the First, contacting leaders in virtually

residence in Windsor.

Others It may be reported also that there are other Democrats in the First who are or have been considering the idea of opposing Jones.

This is not surprising because there are strong political feelings and a strong political tradition in the First. The district now stretches from below the Neuse River and Lenoir County to the Virginia lies and encompasses almost all of Northeast North Carolina.

RepuMicaii The First has never elected a Republican to Congress and, in fact, few if any Republicans to any public office.

Now, however, a former Democrat who served as a state representative^nd a state senatorFrank Everett of Ro-bersonville is reported to be the choice of leading First District Republicans to run for Congress next year. Everett bolted the Democratic party in order to support Republican Jim Gardner for governor in 1968. He also supported President Nixon against Hubert Humphrey, saying that the people of his area had totally rejected the politics and principles of the Johnsmi-Humphrey administration.

Watching Political observers are trying very hard to keep a finger on the public pulse elsewhere across the state. All early indications are that 1970 may be fully as surprising politically was was 1968.

There is a great deaipf unrest. Inflation and the war in Viet Nam lead the list of sen-i sitive matters.

Mao

The Recurring Rumors

Whatever differences we may have with Communist Chinas Mao Tse-tung, we have to admit that he is durable.

. He has jsi^ivejd a number of rumor waves that he was dead or dyiiig, eventually refuting them by shewing up in public*

The latest spate of rumors were becoming believable when the 75 year old chairman showed up at an anniversary ^celebration i China. News reports said he smiled, waved and shook hands with dignitaries as a half million Chinese shouted Long Live Chairman Mao.

So it is back to their posts for China watchen, By JAMES KILPATRICK as the aging Mao has confounded them again.

The ReaHI^obt Williams

Into Ooen

On the state level, there is every county. Before beginning a large amount of political the toiff Gatling said he was cwicem about the effect of

being encouraged and had been asked to run for Om-gress. *T also have had it in my own mind too for s o m e time. He said he had not made a definite decision.

Gatling, 34, has lived in Raleigh for several years but is a native of Berne County ^and maintains his permanent

new state taxes now in effect and tile wishy-washy antics of the last legislature. The popularity of Gov. Bob Scott indicated % his election victories of 1^, appears to have dropped. 111(6 reasons for this cannot be defined clearly. Mostly, it appears to be a general uncertainty.

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By ROWLAND EVANS and ^ ROBERT NOVAK

NEW YORKA sudden loss' of support by Gty Controller Mario Procaocino, law - and-order DeomocraUc nominee i(x mayot of New York, can be directly attributed to the success of his enemies in goading him out of seclusion.

The battle plan by his managers to limit Procac-cinoi visibility to the absolute minimum was conclusively demolished last week when he agreed to three televised debates with his two rivals Mayor John V. Und.say, running for reelection as the Liberal party nominee after losing the Republican nomination, and state Sen. John Marchi, nominee of the Republican and Conservative parties.

Those debates might will accelerate a decline by Procac cino which has caused far

more concern among his backers than they will admit publicly. Privately, they acknowledge that his huge lead of the summer has been severely narrowed. Lindsay has gained a little ground, but the

most dramatic progress has

been made by Marchi. What just a few weeks ago seemed a certain runaway ^ Procac-cino is now a three-way race where the result is unpredictable and yet to be determined.'

The reason is the abandonment of the .strategy responsible f^r Pr^acdnos upset victory in the June Democratic primary: keep out of sight while maintaining an i r o n-hard anti-crime posture sure to appeal to this terrorized citys middle-income whites. Moreover, simply by staying unveiled, Procaccino gained * through the summer to increase his lead.

But after Labor Day, Procaccino began popping up on the television screens with shrill answers to the charges of his enenwes. What New Yorkers saw was no steadfast. nemesis of crime and anarchy ^ but a highly excitable 1 i 111 e man witti a weakness for mal-apropism. Furthermore, Pro-caccinos agreement to debate Lindsay and Marchi within

the private confines d the New Y(M*k Times editorial rooms gave his opponents the chance to charge that he was afraid to confront them publicly.

What finally lifted the veil was

If you listen carefully these days, with an ear cocked to the liberal press, you wiU hear the unmistdcable slosh-slosh sound of whitewadi being mixed. Robert F. Williams, the Uadi; revolutionary, is about to get two coats of respectability and a top coat of h^um. By the time the job is done, he will emerge as a

born-again statesman, pure as toe driven snow.

The ti{H>ff came a couple of weeks ago in a lyrical interview carried page one of the Washington Post. The story began by identifying Williams as toe N(Mrto Carolina Negro who fled from the United States eight years ago m toe face of a kidnaping

tat finally lifted toe veil O Tx

Other Eoitors Say Good Report

Deiriocratic leader who is supporting Lindsay, that Procaccino was a coward. When he heard of it, Procacdno dissolved into tears among campaign aides.' Even if it lost him toe election, he told friends, he could not bear for his family to carry with them forever toe shame of alleged cowardice. Rejecting toe advice d old pro Democrats, Procaccino agreed last week to the debates.

Consequently, there is deep apprehension among Procac-cinos supporters that ne will destroy himself in the debates. Nor is he prepared in any way to wage a well coorifin-at^ campaign as an active, visible candidate.

Vic Campione, a Bronx clubhouse Democrat who is Procaccinos campaign manager, practices, the old politics of a generation ago. The campaign has no polling, has ik> preconedved television advertising campaign (and only a pitifully small $125,000 currently reserved for that purpose) and no rational plan for the candidates appear-does much of bis own scheduling in a little" not^ook be carries with him accepting or rejecting invitations as his own fancy dictates.

Against tois chaos, the smoothly-directed, lavishly -financed Lindsay campaign is making some small progress mainly among lower > middle have turned against the mayor as champion of the Negroes. In recent encounters with generally hostile groups in Br^lyn synagogues, Und-say has won applause by attacking the Vietnam war. In the past week, Vietnam has become a major theme of his campaign.

But toe really dramatic progress has been made by Marchi, regarded as a poor third through the summer. Coofiy

(Continued On Page I)

charge. Why had he returned? I felt it my duty to come back.

The interview took place in a neat ranch house in an integrated suburb of Detroit Williams family and close friends sat around toe room, hanging on each word of toe returned exile. They were filled with laughter and delight, but they ^ responded with a hush of awe, anger and respect as Williams described toe oppression he suffered from a mob of local whites in Monroe, N. C.

By JOHN CUNNIFF AP Business Analyst

NEWVORk (AP) - Is the Good Housel^ping Seal misleading?

Once again the egg-shaped tie emblem that housewives .for decades have seen stamped on dozens of consumer products^ la being assailed in Washington.

The first ruckus this year occurred when the dispenser of toe seal, a petite, gutty woman by toe name of Willie Mae Rogers, was asked by President Nixon to study consumer affairs' for him.

.Willie Mae-nobody ever calls her Miss Rogersis an instito-tion in marketing and advertising circles, and so she accepted the job bwause of a deep conviction that she could help. She felt a duty to serve.

Willie Mae had a similar sense of duty'to Good Housekeeping Magazine. She refused to relinquish her role as director of the Good Housekeeping Institute, and soon the institute was under attack as an advertising gimmick.

Amid accusatidns of coiflict of interest, Willie Mae retreated to the security of her parlor-like ^office hidden behind all the contraptions that test shirts and rugs and bed^rings in an office building on Eighth Avenue."

Now toe attack has risen again. At a meeting of the National Commission on Product Safety, the New York City commissioner of consumer affairs, Bess Myerson Grant, accused the GHI of encouraging the false notion that the seal guaranteed quality and safety.

Is toe whole thing some kind of a boat, as more than a few cixiwmer affairs advisers some of them self-appointed-are inclined to suggest?

You couldnt tell It from the

1 : 1. V. - pwple involved. Willie Mae is

Now, looking much as he . _ mcloaHncr nprsnn Shp 19

(Christian Science Monitor)

Television is without doubt the most revolutionary inno-vatimi in toe communications field since Gutenberg and Caxton built tiieir printing presses half a millenlum ago. But like all inventions,'it is capable of human abuse as well as human use. Ckxiser quently there is all the great-ef reason for gratitude and rejoicing when men have enough vision to direct their energies to foil utilization of something new for toe good of mankind and toe uplifting" of the race. Whoi tois cuts across national frontiers, we are

dealing with something re-, markable indeed.

Such is toe agreement ytoereby the Government of India will foe able to use an orbiting satellite put aloft by

the United States to bring to Indian villages Indian Government-sponsored educational televisicm jnrc^ams to 5,000 villages in four Hindi-speaking states. The agreement was siped for the United States by the head of toe National Aeronautics and Space Administration. Under it, the Indian authorities will have complete control over programmingwhich is as it should be. Transmissions will seek to spread wider knowledge of such basic essentials as family planning and b e 11 e r farming technique.

Visual aids reach the illiterateand Indias illiteracy rate is 70 percent-^when the printed vwe cannot This is toe value (and sometimes tiie curse) of telerision. Hppily, project exploits toe value and eschews the curse.

had before he left, having aged little in toe Cuba and China years, he sat in his Mao-styied suit and spoke of himself as a changed man, a man who has seen a different light through toe window. . ..He kmgs for a selfless society,

not a misleading person. She is honest and direct, and her staff of 100 woiks hard to examine IH'oducts. She has a budget of $1 million a year.

We always abide by established standards in our teste, said Willie Mac in an interview but some-

his people want him. he will be ^

to the emotional appeals of perhaps. Once the seal was

some black nationalists, Williams said: Ive learned that we have to be less emotional about this thing. ...

The Posts 1,500-word account, to put toe matter mtid-ly, was what is known in tougher city rooms as a bucket of mush. It was the old snow job. A backward look

Public Forum

may be useful.

On the evening of Sunday,

August 27, 1961, the town of Monroe was gripped in racial right to toe seal.

called the Seal of Approval, but that was dropped in 1941 on orders of the Federal Trade Commission.

Nevertheless, many people obviously believe the seal Is an independent measure of high standards. Few people realize that it is a measure of minimum standards, that only companies that advertise in the magazine receive the seal, and that every advertiserbar iwnehas a

To toe Editor,

I The upcoming additional one cent local s^es tax election is of such importance that all qualified voters should inform themselves about it, tyke a stand, and then vote. I shall vote against the tax, even toou^ I recognize the need for more local tax money in Pitt County and in the miaii-cipalities within the county to PAy for needed services.

I would gladly vote for a just tax to take care of our needs. But a local one cent geno-al sales tax (in addition to the three cents Statewide

/-

which came into being in the great depression as an any-p(wt-ln-a storm thing) is the wrong tax.

It taxes not according to aldlity to pay but according to inability to pay. It taxes him most who can least afford 10 pay. It is unfair lo Jhe; ordinary citizen trying hard te make ends meet, for it taxes bis necessities. Ad valorem property taxes are relatively low here. Property owners are able to shoulder their but share of the tax burden.

Meredith N. Posey ^ Greenville

disorders. By happenstance, a rural couple, Mr. and Mrs. Bruce Stegall, drove into the riot area. On the following day, The New York Times reported:

Mrf. Stegall told news-mM she and her husband had been forced from their car at gunpoint, taken to the Williams home, and bound back to back with tape from a Venetian blind. Williams, she said, had called Chief A. A. Mauney of toe Monroe police and told him that if those in jail were not released the Stegalls will be killed or sacrificed dr done away with within 30 minutes.

Williams fled toe country (Continued On Pafo I)

What in toe world does toe seal, guarantee then? Only that we satisfy ourselves that the products advertised are good ones, that the ads are true, and that If a product Is defeq; live the buyer gets his money back.

The seal benefits Good Housekeeping at least as much as consumers. If it doesnt guarantee; it certainly gives a big assist to the magazines succesjsand it is very successful.

By testing products to be ad-vertiaed. Good Housekeeping assures iMf that it wont ever be oqtragMusly dupad % fradulent produris. More toan that, toe seal creates n demand rfom ad-vertfiers to- 'get into the magazine.

Ten Ways To Sell U.S-/M

INTO

OP

THE STREAM PURPOSE '

Popularity. It is easy to achieve po|wlarity if one is satisfied with a cheap and superficial brhnd. Bpckslapp-Ing, toe chceriul word, the moral compromise^ and conformitythese produce a superficial popularity. But real popularity is hard to achieve.

Har(^ as it is for us to facr the fact, the popularity which Jesus first had was a superficiAl popularity.' People were interested in nis miracles of feeding and healing. Ihey fidgeted about uneasily as he preached sermons on toe love of God and mans duty to God. and to his feUows. Because his popularity way a-^miper-ficial one, the same people

who crowded atiout him at one time cried out for his crucifixim at another.

Christ confers upon us the onty popularity , worth hav-jty which originates ^ our complte willingness to submit our lives to the will and guidance of God. This means being popular" with (fod. getting our lives-and powers into the stream of Gods great purposes and going along with Him to ultimate and 'eternal glory.

Iht popularity of choosing toe har right against the euy wrong, of resisting temptation, of beltie strictly and uncompromisingly honest i all thingsthese are matters of such importance that we cannot pondsr them overmuch.

By Earl L, Douglass

By ELMER ROESSNER

Theres a big lesson for American business men in a foll-page ad toe British Board of Trade directed to British business early this year. Its applications are so broad that KLM, the Royal Dutch Airlines, is reprinting it in its newsletter Common I Ground, Which is distributed internationally. A The ad was headed: The U.S.A. Ten ways to sell

his stuff). The Americans expect it.

3. THINK AMERICAN. American business methods fnd distribution patterns are changing fast. For example, many US.Jirms have highly developed purchasing procedures. Unless these are complied with there is no hope of obtaining orders. Keep yourself up-to-date with ther wy of d(^g things. ^

4. DIVIDE AND CONQUER. Make allowance for the great

8. BE DESIGN CONSCIOUS. Style your product to suit American national antf regional tastes. Match U. S. design packaging and promo-tionri standards.

7. USE PROFBSSKHAL ADVICE. Make fuUjuse of the marketing expertise to be

more in the worlds^ richest ^ differences in climate, char-

.....^ ^ acter, and taste you will find

in America. Take it region by region, or even city by city. With its well aboVe-avtrage advertising and promotion costa and tough oompttitipn, the New York area is not necessarily the best starting area.

Americans expect quick delivery: but never make delivery promises that you cant keep. The solution for some manufariurers is to maintain slocks locally.

market. It suggested:

1. KNOW THE MARKET. Market'research and the development of a market strategy are essential first steps to fuccessfol penetration into new markets m the U. S. A. Failure to take them can be disastrous. You must be prepared to make a continuing and long-term commitment to toe market.

1 VISIT ,THE MARKET. Personal contacts are vital. Send the boss (if he knows

ajm

aOKSSNEB

found in British and American advertising agencies and marketing consultancies.

8. MAKE USE OF SPECIAL PROMOTIONS. Find out about store promotions, specialized industrial exhibitions, trade fairs, and selling mis

sions. Take full advantage of toem; they are often effective springboards into new regions.

9. AFTER SALES SERVICE. Effective after sales support for your product and disfributor is essential. It must at least equal that of toe domestic competition. Good service will help win repeat

r-sales. (', \ ,

10. BEAT THE DRUMS. Be' .'lavish with enthusiasm for

your r >iduct. Repeat orderi have to be fought for. America is toe toughest, moat professional, but potentially the most rewarding market in toe world. Undersell and they wUl suspect boto the product and the man. In toe forcefiti dof-

Serel of Dr. Scholl: Early to id, early to rise, work hell and advertise.

Those are excellent for British. Dutch and bosl* neumen of other nattonail-ties.

I^ are equally Important

to American business men. .