Can Use Bus Transportation

"Out Yonder We're Gonne Build Ui A Great Societyl" Said Lyndon Boone

In this day of high transportation costs, public officials wince at the mention of a municii)al bui system. This is true because it has become virtually impossible for a private operator to run such a system without going into the red.

Labor and equipment for a municipal bus system are expensive. And, coupled with this, more and more families have one or two or even more automobiles. Thus they would not use the public conveyances, even if they were available.

So, this means that towns the size of Greenville either have no public busses, or else they must be subsidized, or even operated by, the municipal government. Now the prospects of this last are not pleasing to city officials, or to tax payers, who are strapped providing the services to which the municipalities are already committed.

And yet here in Greenville there are many of our citizens who have a great need of public busses. There are some who can afford nO car at all. Others have one car bet\veen husband and wife. There are the elderly, many of whom cannot drive and other older people who should not be driving on crowded downtown streets.

to develop a profitable bus system where others have failed, it can be seen there are many persons who would use it.

From what ever point .such a system were started here, we suspect the number of passengers could be expected to grow. For one thing many college students would use it, and as the college grows and spreads out even more would make use of the service. For another, the city is gradually paving streets into our poorer areas. This would open bus routes to persons who need it most.

We are hardly ready to suggest that the city government begin operating a city bus system at a loss. We do suggest that a study commission be appointed to look in to this matter.

Even if nothing can be done immediately, it appears likely that Congress will appropriate funds in the near future to assist in municipal transportation. If Greenville can have some plan underway, it is possible that it could be among the first to receive assistance with this problem.

So, while Greenville could hardly be expected

First Success

There Is A Need, But Consider The Price

! Pleases Moore

By WILLIAM A. SHIRES agreement Qov. Dan K. Moore is highly pleased and gratined by the first aAMtrent major success of his adminisr tratlon substantial agree* mcnt in the states public versus i1vate power controversy.

The agreement was reached during several weeks of conferences and meetings of a negotiating committee representing private power Interests and the states rural electric cooperatives. They signed the agreement a few days before Moores inauguration and the incoming governor iok occa-akm to announce it.

Moore had called the first etmference on the power issue soon after a tnlef post-election ^cation in early November and at first no <me was in-clifedt give the Idea much chance of success.

But Moore attended the initial session himself and proposed a series of further meetings in an effort to reach a just and equitable settlement of differences. He asked the committee to give-htm a report on progress and the outlook for a solution by Dec. 31 If possible..

WILLIAM

SHIRES

BACKGROUND It WW perhaps surprising to every-body except Moore that the committee came up with a formal agreement.

Most sources felt that the best that could be hoped for would be a truce, a temporary stalemate, and perhaps tacit agreement on a point or two. But the committee came up with a signed pact on some peclfie Issues.

One reason it was felt that the odds and obstacles were insurmountable is that the electric power dispute has been growing and deepening in the past few years.

Each side has been engaged in an open struggle for changes In utility laws which would favor its position and restrict the other in bidding for additional customers and serv 1 c e territory in the rich electric power market.

APPROACH - Other utlU-tles Interests, outside the elec

tric field, have become concerned that they too would be involved in the controversy and affected by any changes in the law,

A showdown in the matter of sweej^g changes in utUit i e s law was narrowly averted In 1963 and it aK>eared entire 1 y P(slUe this year.

However, Moore learned frcHn talking to both sides and through iiUiormation from his advisers that there was considerable anxiety on both sides about forcing the issue.

Neither side apparently was entirely sure about how It might fare in the 1965 General Assembly. Both sides gave hints during the past year that they were wlDIhg to respect the other and It occurred to Moore that the time might be ripe to try for a settlement.

SUCCESS Degree of success of this Moore - suggested approach is yet to be measured. Moore's task now Is ro make the agreement stick.

Legislation in the 1965 General Assembly will be necessary to Implement the agreement, and there are other unresolved points of dispute and contention. The dispute could flare up i^aln, although the agreement appears to lessen this chance.

Moore has pledged his backing of legislation to carry out terms of the agreement. This Involves assignment of franchise territories and taxes sunong other things.

The Important point, to Moores way of thinking. Is that the agreement greatly enhances chances for workliig out legislative details in a spirit of harmony, understanding and cooperation. Whereas it is a limited agreement, he feels it Is something to build upon.

REPORTS There are now Indications that Moore may adopt a similar approach on other troublesome disputes, such as the N. C. State name-change controversy.

Compromise on the n a m e-change during the 1963 session of the General Assembly proved unsatsfactory and there are reports that this will be one of the first matters'to hit'the" new legislature next month.

Moore Is reported, to. be con-. sldering a meeting with University (rf North Carolina officials anc| legislator who support alumni demands that the Raleigh branch, .be . named. North Carolina State University. The governor may discuss this with UNC trtiStes at a meeting late this week.

President Johnsons medicare program has an excellent chance of being written into law by this Congress, as have other proposals offered by the President. The medicare proposal should not be enacted, however, without a careful evaluation of its effects upon the quality of medical care offered people of the United States, and its effect upon individual workers who will finance the propo.sed program through a payroll tax.

There is a need for some sort of program of medical assistance for older people who find themselves confronted with the need for extensive medical care. Few people deny this need.

There is also the existing Kerr-Mills legislation which provides an answ'er to this problem, in our opinion, if the program outlined under this legislation is properly implemented.

In Washington there appears to be the prevailing opinion that payroll taxes of various kinds provide a limitless source of funds -which can be used for most any kind of social w'elfare program. Over the years the social security tax has taken an increasingly large bite out of the pay checks of millions of Americans, Even without adding a medical care program to be administered under social securityand financed through another pay-

By ROGER BABSON

iahter

Load Goa^.

roll taxthere is little doubt that the social security tax will continue its upward trend.

If another payroll tax is added to finance a medical care program, there can be no doubt that it will increase over the years, taking a larger percentage of the individuals paycheck as Congi'ess subsequently decides to increase benefits to recipients of these funds.

Collected From

BABSON PARK. Mass.. Since the dim, dark days when the wheel was first invented, eveiT step taken by man to ease his work loa<l and hasten production of goods has been greeted with cries of alami. The charge has always been the same: Easier, stepped - up, output would mean the em-plojpTnent of fewer people, and this would obviously be followed by massive joblessness. So far in human history the alar

mists have been complete 1 y

wrong.

LONG VIEW ECONOMISTS HAVE KNOWN BETTER

Economists with long-rangf Insight have always recognl' ed that technological improvements may very well mean temporary dislocations. When Henry Ford began his fantas. tic belt - line automotive operations. the usual aJerts were .sounded. Unemployment would sweep the country as a result

D.

FeoDies 1

Other Editors Saying

?eaks For Presidents

The Daily Reflector

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MEMBER ASSOCIATED PRESS Tlie Associated Press is exclusively entitled to use for publication all news dl.spatches credited to it or not otherwise credited to this paper and also the local news published herein. All' rights of publications of special dispatches here arc also roserWd. .

Member Audit Bureau of Circulation.

All advnilslng copif must be received at least one day before publication date. *.

By JAMES MARLOW

WASHINGTON (AP) - "A president, the man said, does not shape a new and personal vision of America. He collects from the scatter e d hopes of the American past.

Since the man saying t h i s was President Johnson in his State of the Union message, it gives insight into his pulling together about 50 proposals with varied but broad appeal.

But while a president may not always shape a new and personal vision of America, he never fails to shape a.,new and personal vision of himself for the public. He cant help It.

Each president, often despite himself, conveys that indefinable thing called the spirit of the man peculiar to him alone because of the thousand forces that went into making him.

It could be anything, or a combination of things, from wisdom or the lack of it and energy or torpidity to emotionalism, bcUigerance, decisiveness, grace, charm, style of eloquence.

After his 13 months in the White Hou.se. what makes Johnson peculiarly John.son Is still a little veiled. He has played his cards close.

By events, or the lack of them, he has had to reveal little of himself. Critical foreign decisions have not been necessary, while at home he has been passionately bent on peace if possible.

Yet. he is unlike any of his four Immediate predecessors: Presidents John P. Kennedy, Dwight D. Eisenhower. Harry S. Truman or Franklin D. Roosevelt.

If he can be .said to have patterned himself even a littie after any of them It would be Roosevelt. For example, in the effort to build up an image of himself as a doer and a man

of concern and compassion.

But Johnson, an awkward .speaker with little apparent sense of tone or drama In the English language, lacks Roosevelts charm, his w'armth and his eloquence.

Truman was such a far - seeing and decisive man in foreign affairs that his actions there place him high among the presidents. But at home his cocky aggressiveness was often self - defeating.

(Christian .Science Monitor

Johnson has nad no problems like Trumans yet.

He is the complete opposite of Elsenhower with this one exception: In the presidency. Elsenhower made a career of trying not to offend anyone. It helped maintain his popularity but his presidency might have been more effective If he had.

Johnson does not have Kennedys style at times he has been corny- but he seems infinitely a better fighter, and a far more duiet one in going about getting what he wanls.

Because he is a 6ne - man .show, insisting he' pass upon every detail, It is plain he has determined to put his own stamp on the presidency. The question is what kind.

If he could continue four years a.s he has been going : piling one succe.ss on another without inflicting visible bruisc.s he would probably be remembered as the flnst truly profe.ssional manager In the White House.

In the White Hou.se, where leadership is cs.scotlal, a manager might never be enough.

But crisc.s are bound to confront him and frustrations Infuriate him. The way he han-dle.s them will almost certainly 103 ve In the national mind a final vision of the spirit of the man quite different from Whatever It Is now.

As a naturalist and philosopher. Thoreau could say with accuracy that T have travelled a good deal in Concord. But for a statesman to say he has traveled much In either Washington or Texas would leave u.s dubious.

President Johnson apparently feels this. For Washington reports say that he i.s considering visiting at least seven countries in 1965. Such a list four in Europe and three in Latin America Is a respectable itinerary for a man with his towering obligations. But it i' a plan w'hlch has a great deal to recommend it.

Tlie President of the United States is no longer merely that. He is. It can be fairly argued, the statesman with the widest responsibility on the face of the earth. What he does, what he says, what he knows is critical In New York, Des Moines, and Bean Blossom. But It is equally so in London. Istanbul, and Timbuktu. Indeed, presidential mistakes can be unfortunate In Alabama, Ohio, or Wisconsin. But they can be nearly fatal In South 'Vietnam, the Congo or Hungary.

If travel broadens, It also deepens, and no President of the United States today can know too much or understand too well the problems of this shrinking globe. The poverty of Latin America, the intricacies of Asia, the aspirations of Africa, all of these In a very

real sense are as much hi.s problems as are those of the steel mills of Pittsburgh, the wheat fields of Kansas or the Appalachian highlands.

It is not enough to read of problems, challenges, opportu-hitiesThey must be seen" to be fully understood. All of u?. but most of all world leaders, should, like Keats Cortex, occasionally climb peaks In Darien and look about us "with a wild surmise.

The question of an eventual presidential visit to the Soviet union has not been raised. But now that the White Hou.se has suggested that Russias leaders might like to see the United States, the Kremlin may wish to respond with a similar Invitation. We hope that they do. and that Mr. john.son feels it wise to consider it favorably.

It is pleasant to think that Nikita Khrushchevs tumultous visit to the United State.s in 1959 helped broaden, and perhaps even mellow, his view of America. And one of the tragedies of the postwar period was that the U-2 incident prevented the Russian people from .seeing on the streets of Moscow one of the most charming and heart-warming individuals ever to hold office in the United States.

The travels of a president will not alone end woi ld problems, but such travel should make the problems seem le.ss abstract and less distant, and thus speed the day of their solution.

1 aiKing

ine

Show

By JOHN CHAMBERI.AIN

Copyright, 1985, King Features Synuicate, Inc.

Thomas Deegan, the Chair- man of the Executive Committee of the New York World's Fair, is out to create a body of "yakkers to talk up tlie

wonders of the show that will be opening again next April at Flushing Meadow. He plans to enlist in his project all

the natural talkers of the metropolis the taxi drivers, the barber.s, the hairdressers, and the bartenders. My friend Fred G. Clark, the Chalnnan of tha American Economic Foundation which backs the Hall of Free Enterprise at the World Fair, would dearly love to get his share of yakking. But before he asks for yak, he has

a beef to register - and thf beef is quite legitimate.

The Hall of Free Enterprist has been one of the great attractions of the Worlds Fair, It puts on a show' called "Mr. Both Com 3 to Town. Mr. Both being both producer and

JOHN CHAMBERLAIN

of consequent lay - offs. More highly schooled observ e r s. however, were aware that the making of new mass - production machinery and other associated innovations would more tlian absorb the men displaced by the installation of belt-lines.

When the ,sto<.:k market crash of 1929 was followed by deep and frightening plunges in industrial production and all other economic factor.s, the blame was fixed by many on displacement, of men by ma-cliinos. It took a lot of people

long while to realize that tlie blame actually lay with wild and uncontrolled financial ex-ccs.ses. Busine.ss dropped because production had .soared so heedlessly above demand that the I.aw of Action and Reaction took over to correct matters. It showed, actually, ihat a bu.st must follow a feverish boom.

EFFICIENCY NEVER A BASIC FAULT

Aroun(r T95()7 there bcgaii a true emergence in the fietd of elrcLionics, Insti-uments, and controls of a series of machines designed to operate machines. The development was given the term 'automation, and without delay the usii a 1 chorus of gloom aro.se: Machines to run machines would mean Ihat million.s of workers would be thrown out of .iob.s as soon as the new concept spread into wider operation. Labor union.'? at first tried violently to prevent the extension of these "job - stealing nicchauical .systems. But ever - increasing demand for all type's of goods and sharpening competition on the price front quickened the entry of automation into moie and more lines.

So swift was the spread of these labor - savkig systems that labor leaders were joined by government officials and many others In a search for ways to soften the blows of anticipated employee displacement. But the underlying law of supply and demand has helped, probably more than an.v1hitig else, in this struggle. Total economic expansion is dependent on the pace of the rise in productivity/ qi output

(Continued on Pago 5)

consumer, and nobody can wateh Mr. Both in action without coming away with a clear conception of how the free en-terpri.se system works. The electronic display at the Hall of Free Enterprise, which shows what happdn.s to a town when Its main factory closes, offers Irrefutable proof that a profit and loss system generates more income for more people than any other economic system that could be devised. With its efinltion - dispensing machines It has been a great educational influence, attracting a million visitors who have had their horizons broadened by entering its portals. For example, before watching the .show only twenty - one of the advanced nations, and on 1 y fourteen per cent mentioned tools. After seeing the show, forty - eight per cent named freedom as the cause, and .seventy - two per cent named tools.

The Hall of Free Enterprise plugs capitalism without preaching : it depends on vl.sual

flow charls to show' "where the money goes." It makes the point that profit Is "e.s.sentlal co.st, for Industrle.s that are without profit find it Impossible to raise Investment capital. Even the Soviets have rome to see that profits are neces.sary as an index to what kinds of renovation and development are demanded in an liuiustry. so the' Hall of Free Enterprise method of dramatizing the Junction ^Hjrofit can hardly be written off as pro-pauaucla.

The mystrty about the Hall of Free FJnterpri.se i.s that Jig Business it.self is .so niggardV in supporting it. Mr. -Clarks show i.s not in the parlous condition of the Top of the F^alr re.siaiuanf. which ha.s gone bankrupt. But it has .sometimes been hard put to it to pay the rent. The people have thronged through the doors of the Hall, but the big corporations, with some honorable exceptions, have found excuses to dodge any rcspon.slbillty for maintaining something tJi a t. more than any course now being taught in the universities or high schools, demon.strates their essential reason for existence.

The trouble, as Mr. Clark diagnoses it, is that requests for corporate contributions are u.sually handed over to Contributions Committees wh 1 c h arc set to dole out money as charity. "Their members, ,say.> Mr. Clark, "are products of our schools and are timid about ^.supporting something. . that rnlght be considered controversial something that might boomerang and destroy their Jobs. The cxcu.se come Continued on Page 5)

r

Fhe Unarammatical Sales Pitch

By ELMER ROES.SNER

Strength For Today

By EARL L. DOUGLA.S.S

T

OTHER REALITIFIS

We should always keep ourselves aware of the fact that the life we live on this planet Is apparently only a small section of that life which exists to the ends of the unlver.se if there be such ends.

We are familiar W'ith a form of reality which we call matter. This comprises for us the ph.v.sical w'orlih Yet certainly this mu.st be only a small paii of reality as a whole. There must be other forma of reality which are beyond th# ability of our five senses to comprehend. We can call this type of reality .spiritual, or cosmic, or any name we care to give It. It is beyond our prc-sent know'-ledge. but it is neverthcles.s real.

How' completely It change.s life for ua wbn we become

aware of the fact that beyond our knowledge and comprehension exists reality probably much greater and more magnificent than anything our eyes have ever beheld or our hands hve ever touched. The Bible a.ssures us that Gods messen-geis, or angels, are constantly round about us going in and out of our lives. The Bible ' also reveals to us the presence in the world of forces which the most dlllgnt efforts of science can neither compr.eheud nor use. Heaven is a place --not just a state of mind, but a place. Around us are realities so great that our feeble little powers scarcely tou c h them and never see them.

Life becomes real for u.s when we teallze that what w'e are. what W'e knoW. wkat we see a'.id feel, are bit grains of sand compared with the area of continents.

One of the best ways to sell cigarettes, it seems, is to be ungrammatical. Dr. Joyce Brothers ought to explore that fact some day. Perhaps smokers have a guilt feeling and try to escape It by pretending that they dont know any better and hence are susceptible to childish grammar.

One of the mo.st successful advertising campaigns In recent years was the one for that cigarette (Jubebola.s, I think the name Is based on the slogan that it tasted good like a cigarette should. Lexicographers, grammari-ails, profo.i.sors and columnists roared in Indignation and with every roar sales jumped. Then came the equally ungrammatical campaign for that other cigarette Gaspers. I think the name 1 to the

effect that "us Gasper .smokers would rather fiRl switch,"

ers would rather fiRht than

THE I.ONG, FREE RIDE True.- It struck the imagination in another way^. No one in L.vn(lons llltle giTen country ever heard of anyone gctling into ft fist, fight over a cl^lce of cigarettes, no the Idea that

someone might get a black eye in fighting for his or her choice struck the public as different as It was Incredible.

And, so rare is a truly new and Impudent idea in adverti.s-ing that the rather-fight-than-swltch Idea swept the country. If the mother-ln-law' joke scored 95 on the rldculometer, then the switch gag scored 97.

Batten, Barton. Durstlne & Osborii, the font of genius that uttered the "us Gasper smokers" slogan, has published a brochure showi,ng how the slogan got miles alid miles of additional lineage by other advertisers and media. PROLIFERATION OF BLACK

eyf:s

"I'd rather fight than switch from Cadillac." read a dog-food ad. Goldwater supporters on many occasions used "rather fight than sw'ltch" themes. Some of his rivals displayed signs reading, "Ur Johnsiin supporters would rather fight than .switch," which shows, In retro.stect,* what kind of campaign it was. Mlnqr candidate. jumped in. "Us Hughlan Long supporters w'ould rather fight than sw'ltch. said a pollticaJ billboard. "Us Edmondson voten would rather fight than

.switch. said an Oklahoma City ad.

Some advertisers cleaned up the grammar. "We girls would rather fight than switch. the Hair Hunters Salon advertised In Daily Variety. Shop-Right Customers would rather fight than .switch, said a WII-mlnglon ad. "Id rather fight than lose a sale," advertised an A.sbury Paik auto dealer. "We Stamplers would rather fight than .switch! All, of course, .showed people with unrealistic black eyes.

There were switches, too.

ELMER

ROES.SNER

a whlte-rlnKcd eye .saying. "Us WVON li.stcncr.s would rather fight than switch." And WVON li.steners wo\ild rather fight than switch. And WNBC ads said, "Lo "Long John Nebel would rather switch and fight.

Come to think of it. the black-cye ads were for Tarey-ton charcoal filter cigarettes, not Gaspeis. and the "cigarette should" ad.s were for Wln-.stons, not Cubebolas. Under the blndgeonlng.s of advertlslni, the mind sonietlme.s reels.

It's too bad other clgiretie advertising agencie. didnt think of lousing up the language to sell ciggies. Then we might have .slogans like, "who says Luckie.3 ain't got it? "Whom prefers a Chesterfield? "Them Pall Malls has got class." and "A guy who wouldnt walk a mile for a Camel is apt to be a dppe.

Lofts Candy, New Yoik. .showed a man saying. "I switched rather than fight. Bram.son, Chicago, showed girls saying. "Wed rather have a shiner than be without a Bram.son 'T)lle liner. A Chicago radio station ad showed a Negro with

WORLD HOP CROP (LO SK TO RECORD

The Hfi4 world hop crop 1 4 per cent Ip.sr than the record .set la.st year, but 25 per rent above the in.5.5-,59 average. The liaiv(!st. according to the Foreign Agrleullnre Serrice. y as 194.5 million pounds.

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