Thuridiy, Jurw TT, 1 $64

Attention Due Specific Provisions

"Somehow, Somewhere, Baby

We've Lost Something Sweet And Dear"

The Senate vote to invoke cloture on the long amendment which was opposed by administra lien civil rights debate means that voting on the con- forces which have been pushing for adoption oi>^c troversial measure will begin within the next few entire measure. .

weeks as proponents endeavor to have the bill enacted.

Attention must now be turned not just to the measure in general, but to its specific provisions and the need to alter and delete many of the unreasonable, impractical and excessively far-reaching sections.

It must be recognized that the vote to limit debate on the civil rights measure was a decisive victory for those who have insisted on passage of the bill in its present form. It should also be recognized, however, that many of those members of the Senate who vote to end debate probably do net favor att aecttons of the civil rights bill as now worded. Evidence of this was the action by the Senate Tuesday in adopting an amendment that would require jury trial for contempt cases except where voting rights are converned. Thirty-one Democrats and 20 Republicans supported the

As it is now constituted, the civil rights measureeven with the jury trial amendmentdoes

not justify adoption by the Senate. It is evident that within the ranks of both Democratic and Republican parties in the Senate there is strong opposition to many of its provisions. It is to be hoped that as the Senate moves to action on the individual proposals, together with the long list of amendments that have been offered, the measure will be considerably altered if it is adopted at all.

The tremendous amount of emotion that has been built up for passage of the measure should not make even the strongest proponents of the bill blind to the devastating provisions which it contains. It should not cause them to overlook the important fact that the billwhile purporting to protect the rights of some citizensseriously abridges

D

many rights of individual citizens. In the long run it would create many more inequities than it would correct in many phases of our society.

rsycnoiogicai fare Here

War

Br WILLIAM A. SHIRES

PSYCHOLOGY - It Is psychological warfare In politics -pttffr-amt-simple the tictw-gratlng repeUtirai o a challenge to Dan K. Moore to debate on televisin.

It la a proven technique borrowed from Madison Avenues experts In mass psychology and salesmanship a psychology long recognized by military strategists and propagandists and no more sutXle than the World War n broadcasts of Tokyo Rose and Axis Sally.

But politically It Is an innovation suddenly rushed Into North Carolinas second primary campaign for the Democratic nomination for governor, a struggle between first primary leader L. Richardson Preyer and challenger Dan K. Moore,

It is Preyer who Is issuing the challenie for a TV debate and coupling It with the needling questions, "where Is Dan Moore? and "what is he hW-Ini?"

REPEATING - It Is being repeated over and ovor. like a broken record. In press stataments, In radio and television spot announcements and In paid political newspaper advertising.

Repetition, of course, is part of the psychology a constant drumming of the message Into the minds and memories of the voters.

It Is the same principle Involved in quick memory and language courses on recordings and employed in mass media commercial advertising campaigns.

The peyehology of It Is clear and reeults <rf the technique often surprisingly effective.

IDEA Nothing quite like this psychological technique was emrtoyed in the first prl-, mary campaign.

One reason perhaps was that the first primary campaign was too long. The pscyhology now being used on the issue of television debating it believed far more effective if su.s-tained over a period of no more than a few weeks. The four weeks second primary campaign fits this" timetable exactly.

The strategy with Its refinements and adaptations has been well planned. Very likely it w'as planned in advance of the first primary election with orders for its execution in the event Moore was the runner-up. It has the earmarks of being the brainchild of Ted Cramer, an official and clever Idea man of Bennett Advertising company which handles the Pi-e-yer campaigns advertising account.

The same firm has had the states advertising contract for a number of years and

The Daiiy Reflector

INCORPORATED

Published Every Afternoon Except Sunday Estebliahed 1883 DAVID JULIAN WHICHARD, Publisher

N. oJ as second

Entered at Post Office. Greenville, mail matter.

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A Matter Of Concern To All North Carolina

Cramer was deployed from the state account, handled through the department of Con-MrvatlT uid DeveToi^ents advertising division, to the

Obviously the poll books of Madison County didnt just disappear* froip the register of deeds office in that county unless someone had good

to mk--fehimT disai^ --------------

It is only natural to assume that the books

Preyer campaign.

It was (Jramer. while assigned to the state's adverts 1 n g business, who initiated and developed such projects as the bringing of talkative New York city taxi drivers to North Carolina for an expense-paid tour in the summer of 1%3.

PRESSURE - PoUtical of-servers agree the technique is a gimmick, but concede that it is a good one. The unknown factor, of course, is its effectiveness.

P.sychologlcally, the effectiveness depends on keeping up the pressure.

Preyer began Immediately. He issued the first challenge to Moore for a television debate the next day after the May 30 primary. The radio and television spot announcements began within 48 hours.

Moore shot back with a statement saying he would run his own campaign and his campaign did not Include plans for a television debate. He told Preyer to "tend to hU own knitting.

During the first week of the second primary campaign. Preyer repeated hs challenge three times.. On the fourth occasion, a news conference, he said street polls v/ere being taken on the question of why Moore refused to debate on television and jabbed another needle by saying a woman had told a poiltaker she thought Moore was chicken.

ANGLES Such psychology required addlUwal angles and gimmicks to sustain any element of suspense it creates.

One of these is the empty chair angle which Preyer strategists hope to exploit on a statewide TV appearance by their candidate. In telling newsmen about Inviting Moore to appear on the pregi'am and plans to provide an empty chair with Moore name on it. Preyer said first that television .stations were making free time available for the program. That was wrqng. Before the press ecmference was over. Cramer did some prompting from the sidelines and Preyer corrected himself. No. he said, the Preyer campaign will buy the television time for the "emptj' chair program but some free time has been ofe^ ed for a later date

Another ingle employed In Prevers debate challenge advertising Is the labelling of Moore as the mountain man. This clearly Is intended to support Preyers picturing of Moore as a .se(jtional candidate a picture Preyer strategists hope will tamlsh Moore in closely-contestes Eastern North Carolina..

disappeared because someone hoped to make it impossible for the State Board of Election.^ to have the information necessary to determine whether irregularities did occur in the primary election on May 27, Whether the registration books will reappear just as mysteriously as they disappeared after the Board of Elections ordered them impounded remains to be seen. Whether the books, if they do reappear, will be in the same condition they were when they disappeared is a question which may never be answered.

What has happened in Madison County is of concern to people all aeros.s North Carolina. The State Boar(i of Elections has the responsibility, not only to tab people of Madison, but to all North Carolinians to see that the election regulations are followed in that county just as they are in other counties of the state. It can ill afford for the State Board of Elections -to be content with token wrist slapping if incidents of election fraud are uncovered. Every North Carolinian who goes to the poll is entitled to the right to expect elections to be honest. It is the responsibility of the State Board of Elections, together with the citizens of the state, to see that honest, conscientious administration of election regulations is followed in every precinct in the state.

A Poor

View

Abroac:

By HAL BYLB

You Gan Never Return

Consistency Is Not For Barry

NEW YORK (AP) Nobody remembers war altogether as it happened. No one can tell the truth of a battlefield.

They forget its actuality as they grow older, and change it to suit their age.

Nobody can find out the true story of combat, not even five minutes after an event occurs.

A battlefield Is a great mystery while It is being fought. No one has the full story then or later.

There is an Involvement with the enemy. The chaos of clash is immediate: it can never be accurately reassembled by recall, Too much happens all at once.

That is why I feel a bit sorry for those w'ho went back to Normandy last week for the 20th anniversary of one of mankinds more memorable military adventures.

Going back to a place you knew in w'ar is a journey even

By JAMF..S MARLOW

WASHINGTON (AP - Sen. Barry Ooldwater provided Republican governors with a booklet when some of them wanted clarification on where he stood on the Lssues. This wasnt a very flattering thing to do to them.

It was like telling them they wBuld know where he stood if they had paid attention and read this booklet: Sen. Ooldwater Speaks CKJt On the Issues. It had been in circulation nati(m-widc for weeks.

Nevertheless. Ooldwater has not always been consistent in what he said over the past few years. This doesn't bother him. He himself has said; Consistency is not necessarily a virtue.

He said there was something wrong with a public man who didnt cfiange his mind to meet the developments of the times.

In the 1950s he said former Presideni Harry S. Truman had fathered all the misdeeds of recent years and was the "architect of eveiilhing wrong with America today.

In 19.)3, he said America needs another decisive president Tnimtn who, he thought, would go dow n In history as one of the greatest presl<ients.

. In 19(?3, Ooldwater, who proudly calls himself a conservative. said the true seeks progress based on proven values of the past while the so called liberal Is one who seeks change for the sake of change alone. In 1964 he said he thinks history will rate him a liberal.

In 1962, he said as president he would seriously consider

transporting Chlang Kai-shecFs Nationalist troops from Formosa to the Red C^lna makiland for an invasion. But the next year he said the problem was how to get them there.

Last February he was for using warships to halt the shipment of British buses and French products to Cuba but a month later said he would try

to discourage Allied trade with Fidel Castro by example and use of diplomatic pressure.

In 1961, Ooldwater talked of landing armed forces In Cuba to throw out Castro and in 1963 of a blockade, support of Cuban exile attacks, and invasion by the Organization of American States and by ourselves."

He even thought, he said, he would be for doing "anything necessary to get rid of that cancer CasU'O. If it means w'ar. let it mean war. But this year he said "the suggestion that we must either accept communism in Cuba or invade Cuba is defeatist and dangerous nonsense.

He had saiB^lt was improper for Khe government to Intervene in school desegregation or to use troops to enforce dese-greatiMi orders of the courts. But by last month he changed his view, said Im glad when I can recognize I'm wrong. When he fh'st came to the Senate in 1953. he was all for changing the filibuster rules to cut off lengthy debates. He changed and now says he wront vote to end the an-clvll rights filibuster now in its 75th day.

He said if he was president he w'ould break off diplomatic relations with the Soviet Union but last January added he would need Senate approval to do this. He couldnt have been more wrong.

The Senate must approve treaties but not breaking off diplomatic relations. -He stopped advocating putting Social Security on a voluntary basis and now says his only interest in the system is to improve it by making the

Other Editors Saying... Bloc Voting Thoughts

(The Greensboro News)

The matter of bloc voting in elections has been raised anew by the May 30 primaries.

One television network made a great hue and cry over how many votes in predominantly Negro precincts went for one candidate.

Of course there w'as plenty of bloc voting in Guilf o r d and Buncombe counties and not all on racial grounds. Such bloc voting is seldom criticized because most people assume a candidates home county will go sU'ongly for its own man.

Richardson Pmyer got some 23,000 votes In Guilford County versus only .5.000 or 6,000 each for his major opponents. Dan Moore swept Buncombe County winning almost 19,(KK) votes versus about 1500 for Preyer and 1,200 for Lake.

Citizens of both these counties obviously voted in blocs because they knew and liked best the candidate identified with ffieir home region. TFor example: In one Negro precinct in Asheville Moore led with 343 votes to 308 for Preyer and .3 for Lake.)

In other parts of Western North Carolina Dan Moore got a decisive "bloc vote and this time with Beverly Lake on the small endl

In Graham County, comparing Moore and Lake, it waa 684 to .5t in Swain 1.6J2 to 7. in Madison 695 to 8, in Yancey

1,532 to 11 and in Clay 574 to 15.

All this Was bloc voting by the usual definition. 'And we ask, as an aside. If other types of bloc voting were news, why wasnt this also news on one networks television coverage?)

If regional loyalty was the motive in some of this lopsided voting.' then one must assume there were other factors in bloc voting based on race. Could it have been that the Negro population sensed the difference between candidates who ruiftht use inflammatory racial Lssnes to try to leap-frog to high office? Could there have been willing to meet with members of their race and Wanted to continue such organizations as the Good Neighbor, Council and other vehicles designed to promote racial amity?

The average North Carolinian, w'e believe, has a strong sense of fairness. He doe.s not like blows below the beltand in fact that the first primary was conducted on a generally high level is testimony that the politicians may have finally begun to get the drift.

In the matter of bloc voting whether it applies to regional loyalty, race issues or general competence we have confidence that a majority of North Carolina voters wlll continue to keep a healthy perspective.

more lonesome In peace than it was when the ignition of danger and the purpose of a mutual endeavor threw a glare upon the commonplace. You can never quite find what you look for.

I found this to be true when I went back to Prance five years after it was invaded by the Allies. I found it even more true when I went back 10 years after.

It was my wish to return again last week two decades after those strident days of thunder and nights of flare when the breaking of the St. Lo position wheeled the Allies toward victory.

But I knew it would be a visit into the lost, a stroll into legend.

The moment a situation In war changes, it is gone forever. The fact of war defeats the recognition of it.

In combat, more than anywhere else In life, you can never go home again. There are too many variances of viewpoints for them ever to be fully reconciled.

Two return to the scene of action. Even if it be but an hour all is different. What actually happened there? One knows a part of It. another knows another part of it. and neither knows all.

Once the bodies are picked

By JOHN CHAMBERLAIN Copyright, 1964, King Features Syndicate. Inc.

What the Eluropean press has to say about the Gol d-water victory in California ia absolutely fantastic, if the cabled excerpts that have reached this country as fairly representative of what hat been said, hat they -seem to prove is that European reporters have made absc^utely no effort to find out what Gold-water has actually said about any of the major issues of war and peace.

The London Daily Telegraph, the Times, the Amsterdam ^ Christian Democratic Volksk-rant, the Frankfurter Allge-meine and the Frankfurter Rundschau all joined the cho-rus that Ooldwater represents political degeneracy and a wild foreign policy. I find this fantastic because I happen to have read several times over Goldwaters longforeign policy statement, published in L i f magazine last January, wKIcli called for a structural stren-gthening of the Atlantic com-- munlty. The statement was so much (Ml the side of a strong NATO that Clarence Strelt, the apostle of a federal union of the North Atlantjc democracies, commended it in his magazine, Federal Union, his only regret being that Ooldwater had not seen fit to go all the way toward union now. If It be considered degenerate in Europe to support NATO, then the United States must indeed be in for an agwiizing reappraisal of Its position in the world.

Possibly the Europen newspapers actually believed that Ooldwater had called for using the A-bomb in Southeast Asia. But this, as columnist David Lawrence had the gumption to point out before anjmne else, could only have been based on an erroneous construction of a Goldwater statement that had merely listed possibilities being discussed in Washington. Goldwater had gone on to say that he didnt think atomic defoliation of Asiatic forests Would be used. In any event, he didnt advocate it.

If the Eur()ean papers are really interested in Goldwaters position on Vietnam and the Southeast Asian crislg, they might ask their corresp<aid-ents to cable them the full text of Goldwaters San Fernando Valley. California, speech of April Criticizing the policy that permits the North Vietnamese to use supposedly neutral Laotian jungle trails to infiltrate South Vietnam, Goldwater said our war to keep Communism from inching toward Thailand. Malaysia. Australia, and New Zealand could only succeed by some action that would force the Communist Viet CtMig to give up the fight,

This means, said Barry, threatening or actully interdicting the supply routes from Red China, Laos and Cambodia. It does not mean bombing Vietnamese, or even bwnbing Vietnamese cities. It could mean messing up some roads, hitting some depots, and stopping some shipping. Also, the opium crops upon which North Vietnam bases a good part of its foreign exchange, could be destroyed. Again, this doesnt mean launching attacks against North Vietnamese. It

up. the Wood is dried, the position is changed, the vehicles just means applying some presare regrouped, the iM)&sible sure to a source of supply for

truth is forever gone.

Give a battlefield a few days, or months, or years, and what really happened there is even more impossible to find out.

The soldier returns and looks across a field w'here the grass and trees have renewed their scars; where the stinking bodies of cows inflated by death have been removed, where a farmer w'alks in duty where a foe once held a direness.

The soldier says: Yes, It was there that I, we, or, no, was it over there that? Anyway, Ill never forget Dont you remember that the both of us I think you were with me when It all comes back so clear that

(Continued on Page 5)

their war effort.

This is the sum total of Goldwaters recommendations war in Southeast Asia. Goldwater did not, repeat, not, urge that A-bombs be substituted for ordinary bombs. Since his proposals are identical with those of Lyndon Johnsons advisers, who have contemplated the alternative of trying to Interdict Communist s u p p 1 * routes into South Vietnam, any charge of desgenerate foreign policy must apply to many in the Administration as. well as to Goldwater. As a matter of fact. Henry Cabot Lodge has also ciMisidered the possi b 1 e necessity of interdiction of Cwnmunist movement based on North Vietnam. So has Ric-(Continued On Page M

pension dollar sound. After he lost the New Hampshire primary in March, his campaign manager said ,his talk of a vol-untry Social Security sjstem was a major boner.

He favois getting rid of the whole graduated income tax so that rich and poor pay the same percentage of tax. But (Continued on page 5)

Foraet Summer Jobs In Alaska

Strength For Today

By EARL L. DOlGE.ASS NOTHING LOST One of the great heroes of history about whom little Is knoun by the general reader was the famou? John ol Luxemburg, the blind king of Bohemia who lived about the year 1300. John fought his last battle aiding his ally, the king of France, in his struggle against Edward III of England.

As the battle waxe<f hot. John asked three of his nobles to guide him into the midst of the fray that he might perish there fielding his good blade valiantly. This his devoted followers did, and the next morning they were all found lying on the field of battle.

said to have been unparalleled hi the history of war.

But there was a by-product of this act of valor which was almost as striking as the act itself. John and his nobles were slain by the soldiers of the Enplish Prince of Wales. So Impressed, however, was the young English Prince by the spectacle of heroism, that he adopted for his crest the two words. Ich. Dien (I serve), which had been the. motto of this Bohemian ruler.

Nothing is ever lost in the spiritual world. Many probably shook their heads after the battle and declared that John had thrown away his life. But a life is never thrown away

their horses still tied together if an opponent so admires the

and dead also. This act of courage of a hero that he

bravery on the part of the . adopts his motto and for e v e r

blind monarch of Bohemia was Incorporates if in his cresL

By ELMER ROESSNER

Alaska has a new problem: A flood of college and high school students who. confident of Alaskans determination to rebuild after the eaithquake, are planning to flow poi'th for high-paid jobs.

The situation has been worsened. appaiently, by promoters advertising courses in operating heavy equipment to quality for jobs paying $12 an hour, by travel agents who offer .transportation to a state filledwith reconstruction jobs, and by amateur economists who predict golden opportunities in the $50 million or more the government will contribute for re<;on.struction.

In a letter to the mayor of Denver, Lyman L. Woodman, acting city manager of Anchorage, wrote:

NO SHORT.AGE OF TALE.VT

Anchorage has a public school system of some 16.000;. a large number of our own boys and girls are about to graduate; we always have more local folks in their late teens and early 20s seeking summer employment than can be put to work. This year is not very different. A

number of disaster - recovery jobs have developed, of course, but we have no shortage of talent and do not expect any. . We love to have visitors but cannot assist people to get back home when they run out of money.

So unless you or your sons have skills actually needed in Alaska, and unless you have a firm offer of a job. dont go. And note that most summer jobs at the New York Worlds Fair have been filled, too.

AN EXERCISE

IN FUTftlTY----------

There has bein a lot of talk over the fact that the House passed a bill prohibiting the Federal Communications Commission from issuing any rules that would detemiine how much time may be devoted to radio and television commercials.

The FCC has announced it was looking into the need for rules on length and frequency of commercials. Congress jumped into the matter. In the ensuing debate It was pointed out that Congress had never given the FCC control over commercials: that if the FCC,got away with this reg

ulation it would next try to control programming: that if something should be done it should be done by Congress, and that local situations vary so much that no set of rules could be formulated nationally.

After the House VOted for the bill 317 to 43, there were a lot of denouncements. Some newspapers suspected that Congressmen were play I n g favorites with tek .ision and i-adio. It was pointed out that a few Congressmen owna TV stations or have relatives 'working for them. On the oth

er "hand, newspapers own 1 n g TV stations remain calm.

Congressman Torbert H. Macdonald (D,. Mass.) said that the votes told broadcasters, Go ahead and be just as commercial as you want. All ' of this talk is just yakkety-yak.

The simple truth Is. as even people In Washington will agree after a bit of reflection, that the biggest regulat o r y body in the county is not the FCC, Congress nor the National Association of Broadcasters, but the people, the little folks who turn the dials. When commercials for one

product become too loud and too long, they have the clear opticMi of boycotting that product. And when a program is overloaded with commercials, they have the right to dial out that program.

No one has to buy a product that Is offensively advertised : no one has to listen to programs that are a quarter or a ..third advertising. Thats more than theory. People to tune out offensive commercials.

I used to listen to a station with booming commercials. As each commercial dhle oh, I tuned the s o u n (1 back to the normal level. After an hour or so. I usually discovered I had turned the staticMi off. And there are others Who wont tune In the Jackie Gleason show because the toilet bowl commercial oomes on during the din n e r hour.

Neither the FCXj, Congress or anyone else should tell broadcasters how much, how long and how loud their commercials should be. Neith e r should they tell new,spap e r s how large, how often or how black their ads should be.

The higher authority will' rule on that.