Friday. April 12, 1963

Remember To Register To Vote

Every qualified resident of Greenville who is Participation in the election of public officials not already registered for the forthcoming municipal is the responsibility of each indivdual citizen. A election on May 7 should register on the city election part of that responsibility is for the individual citi-

There! Now YouU Be Th Sweetest FeUa In Th Easter Parade!

*1 -

books during the period which begins Saturday.

Registration books for the city election will be open on the next three Saturdays from 9 a.m. to 6:30 p.m. at the city hall and the main fire station. Thi.s period will afford residents who are not presently registered ample time to do so.

zen to see that he is properly registered in order to vote in municipal elections.

We urge each qualified citizen of Greenville to see that he is properly registered to take* part in the forthcoming city election on May 7. There is no better time to do this than tomorrow when the registration books open.

In addition to the usual requirements with regard to age and literacy, regulations governing mi

municipal elections require that each citizen mu^t JL 11 ITFICQ YY JTCly IS

have been a resident of North Carolina for at least *

12 months prior to the election and a resident of Greenville for at least 30 days prior to the election.

There are, of course, many new residents of Greenville who have moved here since the last city election two years ago. These people obviously are not registered on the city's books. There are also a number of citizens who have been residents of Greenville much longer who are also not registered for municipal elections in Greenville.

Jt should be pointed out that registration for party primaries or general elections on the county books does not automatically qualify voters to participate in city elections. The county books arc separate and apart from the city registration books. If a person is not registered on the city bookseven though he may have been registered on the county books for yearshe is not eligible to participate in municipal elections.

Decision Staae

ror Leaisiature

By WILLIAM A. SHIRES

HEADACHES This is a time for political headaches In the legislature.

Things have reached the major decision stage. Crucial committee votes and floor debates are Just ahead. And, in effect, new Issues have been popping up faster than legislators and politicos can take a stand.

Thus with time growing short, concern about public reaction and future political effect brings on the headaches.

ISSUESQuite a few Issues have been settled and tentative decisions reached others.

These include such politically-controversial items as name-changing In the University of North Carolina system, and whether to divorce the state hlgfhway patrol from the Depart ment of Motor Vehicles.

Certain other issues have bogged down in a sort of legislative inertia decisions not to push too hard nor go too fast and these include such things as implementing court reforms and the much-publicized plan to establish a system of community colleges.

Tentative decision was made not to rush too fast nor go too far in 1963-65 budget appropriations beyond the Advisory Budget Commission recommendations. But there will be some further pushing and pressure here.

TURMOIL Deci.sions must yet be reached on other matters carrying considerable political implication and importance.

One of these especially politically-puzzling items is a $200 million highwav bond issue bill. Governor Sanford has called it unnecessary, which was thought to have put two strikes against it.

Now. however, legislative observers are wondering whether the governor canor even whether he w'ants tothrow a third trike at the road bond bill.

It is still experiencing ups-and-dowTis, causing a good deal of turmoil among legislators and others. Politically speaking, of course, everyone w'ould like to be on the winning side.

ITEMSThe road bond bill has a complicated obstacle course to travel anyway, despite how much support it musters.

Whatever happens In committeeroads comraitteee or in financeit is expected to reach

the floor of at least one house for debate. Legislative sources who predict it might be voted down in finance concede that It can and probably will come out on a minority report.

A further item which is In doubt is absentee ballot reforms, a bill watered down by an elections and election laws subcommittee so as to be unacceptable to State Elections Board chairman Bill Joslin. out w'hich faces its real test in voting on amendments when it reaches the floor.

Still another is the highly-ex-plosive public utilities bill written by the General Statutes commission. Reports are circulating that efforts w^ill be made to reach a compromise on the most bitter points of dispute in this.

-FORWARD New issues, some of them more or less unexpected, are coming forward. And each one requires a stand by at least a group of lawmakers in the very near future.

There are bills to call a statewide referendum on a $100 mil-Iot bond issue for schools, each carrying a different allocation formula.

Bills are i-eady to be introduced to appropriate funds for what amounts to a 10 per cent salary increase for state employees, and one asking the University of North Carolina trustees to study the matter of reviving the defunct Dixie Classic basketball tournament.

The state employes pay raise bill had more than 25 signatures early this week on the House side alone, and calls for raises equal to two normal increments. These increments range from 4.9 per cent to 5.2 per cent and would average 10 per cent costing the state some $26 million.

DEBATEProspects are that the first major floor debate of the 1%3 session Will begin next Week on the omnibus Higher Education bill, nearing a favorable vote in Rep. Gordon Greenwoods House Higher Education committee. This vote is expected Friday.

Higher Education and the nine-point Highway Safety program are the pieces of legislation being pushed most vigorously by the Sanford adminis-, tratlon.

The governor and his forces have been marking time on some other ma.ior matters, either keeping hands off or touching them gingerly.'

Not In Dollars Alone

Loss of the nuclear submarine Thresher with 129 men aboard has sent a shock wave across the nation. The tragedy in itself, the sudden loss of 129 men beneath the sea in the most modern of undersea craft is in itself sufficient to account for the shocked reaction of the American people.

But there appears to be something more.

Perhaps it has been the subconscious feeling there is no danger at sea for warships during peacetime. Perhaps it is due to the tendency of the average person to overlook the ever present dangers that accompany the testing of every new ship, plane, or rocket in exercises designed to determine the degree of stress the vehicle can withstand.

Human lives are at stake in almost every te'<t of this sort that is undertaken. When one considers . the matter objectively, it is a wonder that manj' more lives are not lost in such experiments.

The tragedy of the Thresher is another reminder that the cost of keeping the nation in a strong military position cannot be counted in dollars alone. The price for defending freedom against those who would destroy it by military force is paid by men other than those who die on the battlefields. The men of the Thresher made the supreme sacrifice for the future of their country ju.st as did those who lie in Flankers Field, those who fell on Guadalcanal. those who lie in unmarked graves on Korean hillsides.

Much Work In

By DON SCHLIENZ

Don

Talk To Yourself

nilied rorce

It s dismaying.

The Daily Reflector

INCORPORATED

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Entered at Post Office. GreenvUle, N C. .lecond class mall matter.

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Bv JAMES MARLOW WASHINGTON (AP) - Nuclear weapons have t^ken on the faint odor of glue but its the kind that will stay sticky.

The 15 Atlantic allies have decided to create iujucjfied NATO nuclear command. Sounds simple. Its anything but.

It took a lot of dickering by the United States. The Russians object.

This w'as the American thinking:

At this time when this country and Russia are up to their ears in nuclear weapons, Britain. long an atomic power, is going to build nuclear warheads for missiles and France is determined to be a nuclear force.

Unless something is done pretty soon other countries, like West Germany and Italy, will want to become nuclear powers, too. Pretty soon they will be all over the place, which isnt nice to think about.

But, so American thinking went, the spread could be discouraged if, for instance, the Westeni allies could share in a unified NATO force. The idea was pushed. Now the details have to be worked out.

Thats a tub of trouble in itself.

For a long time this so-called unification may not have much practical meaning. But the Western alliance will benefit if the NATO members only get a closer sense of partnership.

Meanwhile, as a .start for the confusion and conflict which lie ahead among the allies and with communism, Russia has protested. The Russians will probably cau.se the most trouble in the period while the allies work out unity details.

For example: Moscow has indicated the Soviets might supply their allies W'itb a nuclear force if NATO goes ahead with what it decided Wednesday. This is doubtful. It probably doesnt trust its allies that much.

The NATO plan seems to go like this:

Some of the allies - United States, France, Britain, We.st Gcnuany, Italy. Canada. Belgium. Holland would provide aircraft carrying nuclear weapons .supplied by the United Slate.<=.

French President Charles de Gaulle wont go all the way. He wont throw into the NATO pool the nuclear re.sourccs he builds up. Hell participate in only a limited way.

He will let two French squadrons now based in Germany join the unified NATO command and take on American nuclear weapons.

But the allies for probably a long time wont be able to pre.ss the button on nuclear weapons supplied by this coun

try since then they could start a war on their own.

American control is supposed to be retained through the so-called permissive link system. Which means even though a foreign nationki sa,y a West German or Italian is flying a plane equipped with nuclear weapons he cant fire without an electronic go-ahead from another base.

And that electronic permission Is kept in American hands, and has to be, because of the law Congress passed forbidding this country to turn over its nuclear weapons to another country.

And it will have to remain that way unless Congress changes the law. For this reason the nuclear unity will remain a limited kind until some system is worked out for a unified command.

Such a command would have to have a system of control making it impossible for any single NATO member wi its own to let loose a nuclear attaxik that would start a war. This would involve problems which might take years to solve.

I was talking to myself wily ye.sterday. Do you really believe, I was saying, That the legislature is going to effect realistic highway safety measures?

The hedging answer: Not if you mean accepting chemical tests for sobriety, seat belt requirements, tightening up re-quiremnts for under-20 drivers, or auto inspections.

The discourse invited another query: Do you think Senate re-dLstricting will be accomplished?

The answer: Maybe, .someday; but not this session.

Well, are you making any bets as to this legislature rem-edving abuses of the absentee baUot?

Answer; That would be. In my considered opinion, a veiy poor bet.

Question; Well, what do you think the General A.s.sembly is going to accomplish?

Answer; They will somehow manage to spend every cent of anticipated revenue, and .some of our lawmakers will try to

spend more with a bond issue.**

Moral; Its a very bad sign w hen one starts talking to wies self.

Other Editors Saying... Why They Dont Vote

Opinions '.n Brief

The use of averages can be confusing. As a prominent economist put it recently: T a man stands with his right foot on a hot stove and his left foot in a freezer, some statisticians would assert that, on the average, hes comfortable. Midlothian (111.) Messenger.

Two score and ten years ago our fathers brought forth upon thi.s nation a new tax . . . Now we are engaged m a great mass of calculations, testing whether that taxpayer or any taxpayer so confused and .so impoveri.shed can long endure. Junction City I Ore.) Times.

We .spend billion.s on education believing that higher intellect will solve all of mans problems, but the simple fact of the mailer is that it is man's emotions, not his intellect <or lack of it) that cause most of his troubles.Lennox <S.C.) Independent.

In our state, naturally, there is and can be no place for freedom of .speech for the foes of socialism. Andrei Vishinksy. ^

(Henderson Dispatch)

President Kennedy has established a ten-member commission to study reasons why so many eligible Americans fail to vote in national elections. The group is expected to report its conclusions not later than next November 30, nearly a year prior to the 1964 presidential balloting.

It would seem that such a study could be carried out in less time than eight months. It would also appear that reasons for lethargy on the part of so many millions would not be too difficult to define.

In connection with establishment of the commission, records were pulled out of files to show that 68.883,341 persons participated in the natlwial election of 1960, which Kennedy won by a whisker from Richard Nixon. That was approximately 65 percent of the estimated 106,482,-000 potential eligibles. In last falls congressional elections the national vote was given as 53.5 million persons, or 49 percent of the vcAing age population.

The President said that responsible Americans are Increasingly concerned with the widespread failure of so many to exercise the right of the ballot and restrictions which prevent many Americans from voting. The latter, of course, hints at civil rights and at the vote in the South.

How it is in other States, in the South or anywhere else, we would not know, but relatively few are barred from the polls in North Carolina because ot race or color if that is what the President Is driving at.

The Commission was asked to pay particular attentiMi to laws

limiting registration and voting on the basis of residence, economic status or other reasons; registration procedures; absentee voting provisions, and failure of qualified voters to cast ballots.

So far as the national election in 1960 was concerned, many did not vote that ticket because they did not like either of the candidates. Others stayed away from the polls out of just plain differences and a lack of appreciation of both the constitutional privilege and the obligation resting upon them as citizens generally to share in selection of their public officials.

A reasonable guess would be that the study commission will devote. a sizable porticm of its report to Negro voting in the South, which may be suspect as one purpose behind the undertaking.

One phase of the investigatiwi, too. that might come in for consideration would be integrity of ballot counting in som^ places. Close results of a mere handful of a hundred or so votes w'here several hundred thousand in all were counted are entirely possible anywhere at any time, but .such a figure is odd, to say the least.

The best way to get a larger turnout at the polls is to arouse public interest in issues and candidates. Many individuals at times are so confused as to both that they hesitate to vote lest they cast a ballot in the wrong directicMi.

In any event, what the study group finds will be interesting to contemplate and to analyze. And some of the conclusions might be anticipated in advance before the investigation even gets off the ground.

This fall, area addicts of the home-viewing screen will face more decision - making and arbitration and compromising on the shows theyll see.

That TV station in New Bern apparently has progressed far enough so that Channel 12 is planning to be on the air around September 1. They signed with the ABC television network a few days ago. which means the big three networks will be in easy reach.

And if we had ccmflicts of in-tere.st as to which program the family will watch, with two local channels, just wait until we get that third one.

The extra pressures may require two or more TV sets in the home to insure domestic hannony.

One anticipated bonus; a wider choice of old movies, relics of the old Hollywood, which linger as uncomplicated and wholesome portrayals by familiar faces in half-remembered stories.

Quote

Today, tomorrow and Sunday constitute the three great days of the Christian calendar.

Had there been no Good Friday. thp world would still be waiting ifor one. Had there been none of the despair of Holy Saturday, there would have been no stunning joy and shining faith that emerged on Easter.

Without a miracle of Easter. Christianity could not have endured. It was the one indisputable proof the Son of God dweU-ed on earth and that His teachings were more than mere words that could be forgotten or cast aside.

Where does the Easter Bunny fit into these holy days?

Bicycle riders w'ho disregard traffic signals are breaking the law just as drivers would if they failed to stop. The rules of the rcmd governing the use of vehicles on our streets and highways Include the riding and equipping of bicycles as well. Parents should be sure that youngsters know the rules of safe and sane bike riding. Bristol (Conn.) Press.

Water Over A Dam

By JOHN CHAMBERLAIN

Copyright, 1963, King Features Syndicate, Inc.

The campaign lor the 1964 Republican Presidential nomination is just beginning to heat up. The draft Goldwater boys are pointing to the votes that might be garnered in the South by a conservative G.OP. man, and they are already gingerly testing their slogan, Rocky cant win. The New York Conservative Party, now safely on the State ballot, is saying that Rockefeller is unacc^)table. Meanwhile, Nelson Rockefeller, who thinks he can win, has been hitting the western plains states with a ctmservative prairie backfire. He has his own ideas of acceptability.

In Kansas, they have been advertising Rocky as a boy with local connectl(8. R seems that his Uncle Prank, the youngest brother of the founder oi the Standard Oil Company, o 1 d John D. was a Kansas rancher. They arent saying much about the fact that Frank was the maverick Rockefeller who refused to work for Standard Oil. He even refused to drive a car, supposedly because he was boycotting his, brother's gasoline.

All of this should be water over the dam; the family quarrels of yesteryear should not be allowed to dog the footsteps of innocent grandchildren. Nevertheless. it is human nature to drag ancestors into things. There is alwasrs a fascination about family beginnings. At the moment two books arc being readied which will touch considerably on the career oi Joseph Kennedy, the Presidents father. One of them, by Victor Las-ky. Is already on the desk of the editor of the MacMillan Company, and will surely be coming along one of these day's. Another, by Richard Whalen, Is in course of being researched.

If and when Nelson Rockefeller gets the Republican nod, you may be sure that the ancient history of old John D.s Standard Oil Company will be combed over once again for its yield of moralistic pluses and minuses. Luckily for grandson Nelson, a lot of scholarly work has been done on Standard il history in recent years 1that tends to era.se the old all-black muckrake rs picture of a terrible monopoly. The Hldys, Ralph and Muriel, have written several books and articles to show that the Standard Oil Company achieved most of its growth from a quite legitimate brand of competition. The worst thing that the original Standard Oil Company ever participated in was a cartel called the South Improvement Company, which in 1872 not only took rebates on oil shipments, but also exacted drawbacks from the railroads on the tariff paid by companies that were outside the ring.

The muckrakers have made the most of this, but what is never pointed up in their books is that the South Improvement Company had Its charter revoked in practically no time flat. Out of the forty years of the Nineteenth Century in which John D. Rockefeller was In the oil business, he * got less than one years advantage out of the South Improvement Company trick.

Recently, In writing about the old contest between J. P. Mor-gfiui and Edward Harriman for ownership o the western railroads, I said something about Harriman having the support of the Rockefeller money that was kei^ in the vaults of Sunny Jim Stillmans National City Bank. Allan Nevtns, the Pulitzer prize winning historian, promptly picked me up on this. True enough, he says, the money behind Harriman was Rockefeller mwiey. But the Rockefeller money hi question was controlled by John D.s brother William. Professor Nevln.s. who has been doing a lot of research of his own Into Rockefeller history. Insists that John D. and brcrther William seldom saw eye to eye. Being a cautious man, John D. distrusted his brothers speculations and would have little to do with them. And Professor Kevins is authority for saying that John D. had little use for banker Stillman. John D.. It seems, was not Interested fai tsing up the American economy into one monopolistic bundle, and he never really made a flght of It to keep the Mellons of Pittsburgh (Gulf Oil), the Pews of Phllap (Continued on page 6)

Advertising Adopted Grandma

Strength For Todav

By EARL L. DOKL.AS.S CRUCIFIEI)

Crucifixion was a dreadful form of execution. No Roman citizen could be crucified. This tleinaded way of dispasinti of wliat the Romans considered criminal.'- and wronRdoers wa.s reseri ed for tho.se outside t h e bounds of Roman citizenship.

The crucifixion of Christ teaches us many lessons. In the midri of our suffering and mi.s-ery we so often ask ourselves how God could let these tragic thing.s happen to us. God has many replies, but His greatest reply is set forth in the crucifixion of His Son. Jesus Christ.

In the crucifixion, God is say ing to us that in our sufferings He al.so suffers. In our sorrow He also grieves. He is not inflicting harsh and heavy p<uial-(ies upon us The,re thiiiR.s came upon us because of our own

folly, or because of the weakness ot others, or the imperfection of the world in whi(;h we live.

How can we survive these things? We survive them by looking to the cross and seeing there God Himself, incaniate in Jesus Christ, suffering and dy ing.

It seems ironical that this day should be called Good Friday. Ceriainly it appears to be anything but good. But good it is. For on that day, the day of the most tragic and fearful murder humanity has known any thing about, the best thing happened to humanity that has ever happened in it.s long history God had come down and taken upon Himself human flesh, and had met .suffering and death.

That .suffering and death is the source of our .salvation.

By ELMER ROESSNER

Lolita had her day. Now it's Grandma who is everybodys sweetheart well, at least everybody on Madison Avenue. Flick through any magazine and youH see Grandmas cookies, Grandma's cutting board, Grandmas cookie molds somewhat dented, her potbellied .stove, her Tiffany lamp shade and dozens of other posse.ssions from thovse by-gone days.

Somebody must think that Grandmomism has replaced Momism as one of the great motivating forces in the U.S.A.

A study of Sandgren & Mur-tha, a New York design and marketing firm, .shows that nostalgia or Grandmomism has become a favored theme in advertising. Ihs researchers check-eal ads in the last 12 issues of seven mass circulation consumer magazines and found:

GOOD OLD DAYS PUT TO WORK

. Of 70 major food advertisers, 62 per cent are using some visual recall of the past to sell

the product.

. Five of 10 leading insurance companies are remhiding readers about the American heritage in their campaigns.

. Distillers would have readers bend elbows with Mark Twain. Abraham Lincoln, Daniel Webster and other historic personages. About half of all liquor advertising is using everything from sailing sliips to sealmg w'ax to bring back memories of the past. Insights, the Sandgren & Murtha house organ, reports that products from home furnishings to mens pipes, pens and watches are going back to get ahead. It also found that many antique dealers find it more profitable to rent their be.st antiques to advertising agencies than to sell them to collectors.

AS AMERICAN AS APPLE PIE

The designing firm says it has nothing against Grandma, and speaking out against her is like denigrating motherhood, life insurance and the Ameri

can flag.

But, it questions whether the approach appeals to ccmsumers today as it did seven years ago when Grandma first began to rear her lavender lx)nneted head. Or, is it a tender trap for some products? it asks.

It concedes that nostalgia gets an emotional response and reader involvement. It can build up the image of the advertisers history and reputation. And other researches show that sentiment is a powerful factor in appealing to a wide segment of the public.

ANYBODY CAN DO IT

However, Sandgren & Murtha have reservations. They are;

. Nostalgia can and does bi*eed me-tooness.

. No trend in advertising is easier to imitate. Go to an antique store, hire a first-class photographer and youre as nostalgic as the next guy. the company said.

It added. Pail of advertising.s job is to get the consumer involved with the psycholog

ical benefits, and fantasy via photography is often helpful in accomplishing this goal. At the point of sale, however, the consumer may not have the time nor be in the mood for fantasy.

It suggests that advertisers look around before settling down in a rocking chair.

THIS 'TRANSMITTER IS DUE FOR COMBING Under the heading of W(X)Lr* ENS, this advertisement appeared in the New York Times last Sunday;

1 Dumont U.H.F. TV transmitting station. Channel 27. 5 KW brand new. Will entertain terms. . .Milex Electronics. Minela, N.Y.

That reminds me that during a housing shortage in New York a friend saw an advertisement of a five-room house In the help wanted section of another newspaper and told me about It, I was the only r(-sponder and made a very nice deal