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Saturday, January 26, 1963

At Least Some Get The Picture

Just A Growing Boy

Most people in Piedmont North Carolina dont have any idea how large East Carolina College is or what it means to higher education in the state, a prominent Piedmonter said.

Those who are familiar with the college, its growth, its progress, and the contribution it is making are greatly impressed, he continued. Too many people, however will picture it as a smal college with maybe a couple of thousand students.

It was not new information the businessman was passing along to us. Unfortunately, it is a story citizens of Greenville and those associated with the college have heard time and again. Little by little, nevertheless, the good word about East Carolina College is beginning to penetrate in the Piedmont and Western sections of the state. The mental picture of a little teachers college over in the East bit by bit is being replaced with the more realistic picture of the size and importance of the institu-

But it takes time. Unfortunately for East Carolina Collegeindeed for the entire stateit takes too much time for one mental image to be erased

3illion-Dollar

1 ravel inaustry

By WILLIAM A, SHIRES TRAVEL A goal of one billion dollars a year gross is not an unrealistic one for the entire travel and travel serving industry in North Carolina.

This Is -to be demonstrated by facts and figimes next week at the annual meeting of the Travel Council of North Carolina, Inc., in Durham Travel not wily is the states third largest dollar volume industry already, but a report will show that it is one of the fastest-growing sources of income. Gross dollar volume of the overall travel industry in North Carolina Increased by an estimated 163 per cent in the past 15 years and reached a total of $888 mlUlwi in 1%1.

Council president T. E. Pickard of Charlotte estimates that this rate of growth in the travel Industry was at least maintained during 1962 despite a spring slump and a slack In the Pall coinciding with the Cuban crisis and stock market declines.

^ SURVEY- A highlight of the Councils annual meeting will be a report on an economic survey of the states travel-serving Industry Just completed by Dr. Lewis C. Copeland.

The Copeland report, Pickard ssyg. gives North Carolina the lost complete Information and ast accurate picture on its avel business ever compiled on

majOT Industry.

tit shows the travel-serving lustry in the Tar Heel state a huge economic complex, affecting Uie lives and economic w^-being of almost every citi-.-seh of tl^ state.

It embraces 18.600 business enterprises direcUy employing 75.450 persons.

The report will show that in 1%1 alone travelers from other states paid $17 million in taxes to the state of North Carolina. And, Including gasoline taxes, the entire Industry produced $160 million in state tax revenues S3 per cent of the revenue collected in 1961.

FIGURES The $17 million In taxes derived from out-of-state travelers came from 25 million trips to North Carolina by out-of-state people in 1961, and a total expenditure in the state of $254 million.

North Carolina resident travelers spent $169 million, bringing the total travel expenditure for the year $423 million. This Is about half of the total travel-serving Industrys dollar volume. In addition to travel and tourist business, the overall industry includes non-travel bu.siness.

* Greatest emphasis is placed on out-of-state travel which Is promited aggressively by both the state and Industry groups. The 134-page Copeland report thus will be made at a Joint

meeting of the Travel Council and the State Board of Conservation and Development.

C&D Invested $250,000 in out-of-state travel advertising of North Carolina in 4961 through its advertising division.

- ECONOMIC The average traveler spent two days in North Carolina. Journeyed 180 miles and spent an average of $5 a day per individual.

The breakdown for each travel dollar is 28 cents for food. 20 cents for lodging, 29 cents for transportetion, 10 cents for entertainment and 13 cents for miscellaneous items and services.

According to the Copeland report, travelers generated 8.5 per cent of the states total retail trade and service receipts for the year 1961.

FACTORS There are several factors which industry officials feel will be influential in further growth of the travel industry in the state.

One is foreign travel, introduced and actively promoted for the first time last year by the Travel Council and C & D through the states Travel Mission'to Europe.

Voit Gilmore of Southern Pines, the director of the U. S. Travel Service, will report on foreign travel and tourism to the United States at a luncheon meeting of the C&D board and Travel Council.

Another factor is celebration this year of the Carolina Chapter Tercentenary, and special events planned by tourist attractions and others in each area of the state. A third factor is related closely to the Tercentenary celebration and this is continued emphasis on the tourist value of historic sites, shrines and museums.

HISTORY Dr. Christopher Crittenden, director of the department of Archives and History, points out that the number of such historic sites restored, developed and made accessible to the public Increased by 200 per cent in North Carolina In the past 25 years the natiwial average was 100 per cent.

In North Carolina, he says, well over one million persons a year visit these spots.

The development of a historic site Is like the addiUon of a new industry to a community, he says. Of course, every community does not have a Tryon Palace or a battleship North Carolina, but nearly every one has some old place to preserve or restore.

We do not wish to save our historic sites for mercenary reasons alone. The primary purpose should always be to preserve our heritage for the present and future generations. But if visitors wish to come and spend their money in the community, who is to stop them?

and another formed.

There was another man from another large Piedmont city who offered the comment, East Carolina is becoming one of the leading cultural centers of North Carolina although few people seem to realize it. He termed the college the Athens of the East. But he, too, asserted that few people outside the section of the state in which the college is located fully appreciate the impact it is having upon the life of Eastern North Carolina or the state as a whole.

Are these comments discouraging?

In a way, yes. It is difficult to understand just how people in other parts of the state have faile i to be informed of what has been going on at East Carolina College ia recent years. It is discouraging, perhaps, when leaders say that people in their section do not fully appreciate what East Carolina means to this area or the state.

In many ways, however, the i^tatements should be most encouraging. A few years ago, many leaders in the Piedmont were little informed or concerned about East Carolina College and its place in higher education in North Carolina. Their statements now reflect a growing interest in, as well as a growing concern about, the college.

At least notice is being taken at some levels as the sleeping Giant stirs itself and the vibrations are heard'beyond the Coastal Plain. At least some are picturing East Carolina 'as the Athens of the East, rather than as a little school called Eeceeteecee.

Positive Action Still Requires Some Unity

American foreign policy aimed more at furthering the interests of the free world and less at pleasing some of our Allies is a welcomed change in the U.S. attitude toward international affairs.

The United States can ill afford to assume it can dictate international policit\ to all nations of the Western block. At the same time, the United States too often has gone too far from its own basic convictions on issues in an effort to bow to the whims of some other members of the Western Alliance.

By asserting its leadership more positively in shaping Western policy, the United States can make itself and the Western alliance as well, more effective in meeting challenges thrown up by communist nations. There have been many times in recent years when the United States adopt^ a softer line toward aggressive communist moves in order to abide by the wishes of some of its allies. It is evident that in at least some of these instances the interests of the West would have been better served by the tougher position advocated by th United States.

It is essential that the Western nations retain a high degree of unity in international dealings with the communist bloc. It is also essential, however, that positive action where it is needed is not sacrificed in the name of^unity.

EVERVBODV O^Et> TO THIRK. , ^W/A6B6!

AC

Synirt'. I'X" ------

By DON SCHLIENZ

Aelief From The

leat

Not all the stories about the cold weather are grim. Prom where I sit, in fnmt of the Associated Press news wire, I get a lot of little oddities that somehow never get into print. Just lost In the shuffle.

But yesterday I saved sane, and only the reader can Judge what theyve been missing.

The wire tells us, for Instance, that In Tennessee they are referring to the icy, glazed roads as that freezy skid stuff.

And in AUentowii (Pa.) wlto temperatures down to around zero, a man and his wife called police to say they were suffering from sunburn and asked transportation to a hospital.

Seems they fell asleep under a sun lamp; couldnt see well enough to drive and couldn't get a taxi.

People passing a drug store In Toledo, Ohio, got a chuckle even if the thermometer did read 17 below zero. On the store was a sign asking Aint this a relief from the heat?

Chicago police say the subzero cold has cut Into criminal activities. A police superintendent says robbers have a worry about not being able to get their cars started. However, the city Tfi' seeihg ah increase In thefts of batteries from automobiles.

In the same city, telephone calls for weather informatiwi reached a record high on the

Trouble Erupts At Wrong Time

Other Editors Saying... Cornerstone, Or Block?

coldest day In 30 years (that was Wednesday). There were 450,298 calls. The Weather Bureau switchboard can handle 824 calls simultaneously.

And on Thursday, when the temperature was 13 below In Detroit, brewery trucks were almost stopped completely from making their deliveries. The icy roads were bad enough, said one authority on beer-dellvery, but to make it worse, it was so cold the beer was freezing, too.

In New York, a counterman in a luncheonette wa$ serving hot chocolate, tea and coffee to chUled custoners when a par tron bundled up in a heavy jacket and fur cap walked up to the counter and said, I know youll think Im nuts, but please give me a strawberry ice cream cone to go. I guess my wife must be pregnant. The counterman prepared the cone, handed it to the customer and suggested You better rush home with it before it melts.

The Diuly Reflector

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By JAMES MARLOW

WASHINGTON (AP)-In one of the jarring ironies of the cold warat the very moment the West should be able to enjoy seeing the Communist world splitting apart an ominous crack opens in the Western alliance.

And in the West, which watched with amusement the Russians and Red Chinese attacking each other indirectly, the United States and France are doing the same to each other, both indirectly and directly.

On one side, French President de Gaulle. On the other. President Kennedy. At his news conference Thursday Kennedy, stm showing restraint, was nevertheless blunt to the point of being painful to De Gaulle.

And, also, ironically, the one factor which made De Gaulle feel free at this time to endanger Western solidarity may have been the developing ill-will between the Kremlin and Its Chinese ally.

If this had been a hazardous moment of climbing crisis, Russian threats. Communist pressure De Gaulle probably would have stayed quiet and been a bulwark of Western strength if wily for the sake of French survival.

De Gaulle, who hadnt had a news conference since last May, decided to hold one Jan. 14, Just a few hours before Kennedy, with the world waiting to hear what he said, was to deliver his State of the Union message to Congress.

De Gaulles timing was hardly a coincidence. The questions and the answers were hardly spontaneous. Newsmen at De Gaulle conferences have to submit their questions in writing beforehand and his aides plant some of the questions.

What he said when he talked glowingly of Europe moving toward unity in all directions. De Gaulle contradicted this almost brutally.

He made a direct assault on Kennedys idea of an Atlantic partnership and an enlarged Common Market behind the protective shield of a Joint, mostly American, nuclear de-

f6TIS0

He said contemptuously that Prances goal for the market was something properly Europeanmeaning Britain was an outsiderand not some huge Atlantic community under American leadership and domination.

The Kennedy administration, murmuring a sort of mild unhappiness, kept its anger pretty much out of sight until this week when, on two successive days, Kennedy cut loose.

Jean Monnet, a Frenchman and architect of the Common Market, was hwiored two nights ago at a dinner in New York.

Kennedy in a letter and George Ball, undersecretary of state, in a speech took the occasion to attack De Gaulle while appearing only to hwior Monnet.

What they , really said, without naming De Gaulle, was that he had his head In a bush, dreaming of the past. Monnet, whose life is the Common Market, was less oblique. He tore into his countryman, De Gaulle, directly.

Thursday at his news conference Kennedy opened up a little more.

De Gaulle had questioned American willingness to defend Europe in all circumstances. That was why, he said. Prance must have its own atomic power. Kennedy, still not naming De Gaulle, said he was inaccurate and was injuring the alliance.

He took this line: K one could reasoif the United States would not defend Europe, then one could assume France would not stand beside her fellow-Euro-peans, and, from there, one could argue every country (Continued on page 6)

(Christian Science Mtmitor) There was a time when an effort for a French-German accord such as has been announced from Paris would have seemed to mankind like reaching for the mowi. And it is true t-hat the one project has not come any socmer than the other.

Even now, among appropriate salutes to the new Prench-German treaty, some big simple questions present themselves.

Does it strengthen the Western world for resistance to Communist probings at freedoms frontiers?

Does it promote the growth of the New Europe to include others besides the Six already In the Common Market?

Does it advance the internal imity of the Common Maricet Itself?

Viewed in isolation, the treaty could seem like the capstone of much of the postwar effort to build European and Western unity. To be sure that Prench-men and Germans would remain on the same side in any future conflict this has been one major objective of all Western postwar diplomacy.

It has ()ften taken precedence even over that more vital objective, the cementing of North American and Western European power through Atlantic unity.

And now, here it is. But it Is'*. something different from what was hoped for, partly because the world in which it appears is something different from what was expected.

Vin the context of these new times, Prench-German unity tends to bee a thing apart from, over-shadowing, even obstructing, completion of European unity. It does not further the federal idea; it looks more like an

insurance policy for preserving national sovereignties. It sets political currents in motion against, not with, the ecwiomic currents of the Common Market, which were set toward fed-endiwi and which already tend to erode sovereignty over some time when even the building of economic decisions.

Also the treaty comes at a time when even the building of the New Europe has developed real dangers for the broader Atlantic unity wi which Western security has been based. Suspicions of anti-Americanism, or anti-BriUsh tendencies, have been aroused by the growing econwnic and political exclusiveness of CommtHi Market leadership. It is natural that these should also attach to this narrower accord between the two powers who together can easily dominate the Conmion Market.

Nevertheless the treaty represents something so much sought after in the past, and with such important positive elemwits for the future, that the response of Western diplomacy as a whole should be also positive.

The West should seek now to contain the two-power grouping within Western purposes Just as in the past it sought to contain West Germaq power within a NATO, within a Western European Uniwi, within a Common Market.

* And there Is some of the same need to do so. For the new accord may give added strength to certain neutralist aims in the heartland of Western Europe, and these n^ed to be kept In harmony with Western solidarity. But if this treaty can be built on, and around, by the Western world, it can become another comerstwie of the peaceful Europe which is essential to world peace.

An editorial on this page calls attention to the image of East Carolina Ctrflege in Pledmcxit North (Carolina. Leave it to Schlienz to have an answer.

Letter-writing is a very intimate form of person-to-person contact; and not everybody writes as often as they shwild, but family cwitacts are maintained all over the state and all over the country.

Now, lets say that in addition to reporting on how Johnny got over the measles and Little Sue got her first report card and the new car added to the household, there was also casual mention of an item of local civic pride.

For instance:

My Goeh, Marge! Theyre bulldhig a seven-story dorm over on the college campus to help take care of the zooming enrollment. We have about 6,(WO at East Carolina now, and no telling when or If It will ever stop growing.

Or.

And. Incidentally, Sam. . . . keep your ears glued to your radio dial (a CBS station) on February 4. The network Is broadcasting dance muric from Greenville, no less. Chick your schedule for the Jan Garber band. . .were going Mgtlme.

And then of course Tommy might be writing Cousin Joe tn Ohio, and cwnment that he was out to one of the VDA statlwis this past week. And Joe, you could lose 20 football fields In one comer of the area.

You build these things up, a hundred letters a day, and you are creating an Image. . . .the kind of image you want people to have of your home community.

In a years time, by Inserting a nugget here and a nugget there, the ball is really rolling.

Barry Knocks Experts

By JOHN CHAMBERLAIN Senator Barry Goldwater has Indicated that he may be willing to seek the Republican nom-inaon for the Presidency If enough suwwrt materializes In the next year or so. But If ha is actually making a pitch for the privege of leading his party as a Presidential candldata in the effort to unseat the Kennedy Admlnlstratioii, he 1 doing It In a most paradoxical way, by knocking all tl dltlonal implied power of tha Presidential office.

Sensor Goldwater paid h ^ disrespect to the doctrine dftha strong executive in a Uttle-notlced speech delivered lat week before the Air War Crf* lege at Maxwell Air Baa^ Mwitgomery, Ala. Hio was superficially notewMthfJ that Goldwater, in crioamg President Kennedy for a of tiny coup detats wmca are reshaping the federal sy^ tern into a lopsided monster that is virtually all executive, served notice that he himey would, if elected, endeavor to be a constituttonal Prcaidfi^ But of deeper Import to 0 waters Implied -accusation tha the U. S. Senate cannot be an effective policy maker In an ^ that demands expertl as ^ basis for Important political de*

*^he'real SLS

naon. so Goldwater to the air (rfllcers at Maxwcu base, are the civilian reseat and consultative groups work for the cabtort <tePaf> ments. What the technical -perts. who have never elected to (rffice, recommend to the Department of the State Department, to pick two examples, seldwn even comes to the att^tion of ^ supposedly appropriate Senator^ lal committees. Yet the expcf^ Use becomes the basis for na^ ttwial policy. There is no atorial adrice, no consent, before the civilian tlons are transformed Into the fait accompli of executive decision. , ,

The Goldwater cwnplaint were not only general; they were also specific. Item; no member of the Senate Amo^ Services Committee wao apprised of the decision to scrap Skybolt and to (rffer the Polaris misse to NATO countrieo. Item: the most recent disarmament proposal offered at Geneva by the U, S. has never, to the Senators knowledge, been discussed by the foreign affairs committee of either House. Item: the 87th Congress almost unanimously supported additional appropriations for the B-TO program, but the Department of Defense, relying on its own advisers, has consistently refus** ed to recognize the will of toe pe<H>le as expressed through toe votes of toe Congress In making use of toe money.

In the matter of medical care for the aged, said Goldwater, Congress has already spoken Its wish on policy by passing the Kerr-Mills bill. But shniAy because this legislation has failed to please the executive, toe Department of Health. Educa-Won and Welfare Is deliberately iis^ its powers to stultify the Kerr-Mills proceduree. As for Cuba. Senator Goldwater' told the air officers that Congress is opposed not Just to missile In Cuba but to the toleration of Communist base there at all. Yet the President, relylnf on his own technicians, appears to be mtlrdy complaisant about missltes In Cuba provided they are of a defensive nature.

The upshot of 0<rtdwateri Maxwell Air Base remarks Is that he Is starting a crusade to vindicate toe powers of toe U. S. Senate. But he doesnt say how this is to be done, or even that it can be done. In every legislative body of the Western world the difficulty of assembling the necessary tise to serve as the basis for effective foreign, military and even domestic policy Is defeating toe best efforts of elected officials. In England It li notoi> ious that pressure group, when they are Interested In affecting policy, seldom bother with old-fashioned lobbying In the House of Commons corridors. Instead, they lobby the appropriate Whitehall bureaucrats. If Senator Goldwater can restore policy-making effectiveDess to the U. S. Congress he will prove himself a genius. And, Ironically, he will have made It more important to remain a Senator than to become President of the United States.

Packaging Continues Improve

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Strength For l octay

By EARL L. DOUGLASS OUR S0UI4 ARE ALIVE

Religious faith has a most dls-concertbig way of cooling off. It may sometimes be as hot as the lava which flows from a volcano. Again it may be as frigid as the Arctic Ice cap. Sometimes true religious believers feel very near to God. Again they feel veiy far away from Him.

There are reasons for this, and if we knew all things perfectly we would know and understand these reasons. One is a shifting of moods. More often than not this variation of moods has a physical basis. We have lost sleep, or eaten toe wrong kind of food, or eaten too much food. We have workedtoo hard. We have concentrated too steadily on some single project.

^Another reason why we are

inclined to lose our religious faith is because we stay away from church. People may go to church all their lives and never be any better for it if they closed their hearts to the message which the church gives. But on the whole, association with those who believe as we do and who are devoted to the ideals of Christian helpfulness find support in one anothers faith.

Every day. if our faith is to . bp kept healthy, we need to i commit bur lives anew to Jesus P Christ. This commitment must be continual. Furthermore, It must be supported by a continuous searching of Gods word and the bringing of our hearts to Him in prayer.

The spiritual life needs to be fed intelligently, continuously. and with the proper nourishment.

By ELMER ROESSNER

Packages are getting easier to open. Theres that new beer can that requires only an entrechat by a ballet dancer to puncture two holes in the top. And, for all anywie knows, some inventor Is working on a sonic detector for corned beef cans that open when somebody growls at It in the 7-decibel range.

Seriously, a large number of engineers and researchers are constantly employed by various packaging companies to devise easier ways to get the lights and the delights out of the pack-

Competition in the market place Is so keen that a container with only a slightly better opening device may outsell a close competitor.

CAN OPENER PASSING

Continental Can, which makes cans and other containers, confesses the can opener may be Joining bed warmers in pxtlnc-tlwi.

As a start in thlk direction.

the firm has developed a polyethylene pull-tab can end for frozen citrus concentrate. A small plastic tab may-be pulled by the housewife to remove the entire top of the can in one motion. The same system can be appUed to other products.

Already on toe market is an aluminum c(mtatner, now used for refrigerated cheese dips, that may be opened by pulling a tear strip around the edge of the overlapping top. The tear strip permits successful reclosure.

Being maricet - tested is a rneat-and-fish-products line of refrigerated meals in aluminum pans with a Mylar film lid. The entire package may be immersed in boiling water to heat toe contents. To serve, the housewife simply punctures toe film and pulls it off. The pan (loub-les as serving dish and may be reused for other purposes. The film also offers product visibility at the point of sale. RECLOSABLE

A new polyethylene cup for products such as sour cream, cheese dips and prepared salads has a film lid that Is heat-sealed to the cups rim. The package is opened by bending a tab upward. This causes the rim to break away with the lid; rim and lid become a reclosure for the container.

Continental has also developed the first built-in reclosure feature for polyethylene bags that hold products to be dispensed a UtUe at a time, anything from individual quick frozen vegetables to bird seed. The de-ricer consists of an extra strip of film, part of the overlap used in forming the bags back seam. The housewife pulls off the strip from the bag aliwng a perforated line and uses It to tie toe bag shut after rdmovlng as much as she needs.

Another recent Innovation is the plastic ^Up Cap used on metal cans. The cap is permanently hinged to toe pourinfiT nozzle and cant be misplaced

when its tme to reclase to can. Something else again Is th new milk-type carton with foil liner, used by Dulany Food for frozen vegetables. Its end ha a convenient opening ztpper built right into the paperboard. It is simply pulled to open the carton, here is an inalde flap underneath that tuck In to reclose the carton.

A tumbler vacuum cloeore called the snap reeeal cap. for preserves, peanut buttar nd other foods, has been developed by toe White Cap Company. The new metal cap provides for a secure reseal that cannot be accidentally dlegplaoed from the glass tumbler, although it can be reopened merely by a tlmniB lift.

However, Paradise is not'fl-ly attained. There will atill ^be c(rffee cans with keys that get off the track, catsup put up Inextricably in bottles, and grocers who forget to give houao-wives keys for sardina