fmflfty, December 20, 1962

A Pri^ier-For-Profit Precedent?

You DO Help

the governments of free naonsor interested groups

ji t>y Castro for more in those nations^^they may be of irreater value o

ChristiiM ^ freedom before their captors than working in labor gangs for the

e.r;ii Is their lives.

Cwtro is consumated it wid

K*w V/ki-ir supplies for their ransom and set a modern precedent in international affairs It

..As.i < a? p.iSJ"SS2S*' 53S;S bSii.^' a I"d to.

rnere may be considerably more to the situation, however.

Although the United States government has VOtrS CCUIl ForWflTfl rficially maintained a hand^wiff ark faw

superficially maintained a hands-off attitude so far as the direct negotiations are concerned and so far as raising the ransom money is concerned, the Kennedy administration has obviously played an important role in bringing about release of the

To Meet The Needs

When voters of a community recognize a need

J vx vaa^ w w M.M. wvv'A.w va, ca vv/aa&axAvixi.ii./^ a llw60

pr^nera. The administration has shown consider- of their community and are presented a sound pro-able intoest in the prisoners being released, per- firam for meeting that needeven though it may naiw papally out of a guilty conscience for its role seem costly in dollars and cents^they usually

- - . O---iVi iViC AU \A A X n M. a aiiu texiwi-

in oimging about the siti|ation which initially come forward to meet the challenge, brought about the capture. So it was with the voters of Winterville and

Ransoming the 1,113 prisoners held by Castro Bethel this week as they overwhelmingly approved smce Apnl 1961 naturally brings forth the question bond issues for their respective communities. Bethel of whether other communist dictators might try to voters approved a $66,000 bond issue for improve-anplicate Castros accomplishment of trading prison nients to the sanitary sewer system. Winterville era for needed commodities. In most communist voters approved a $220,000 bond issue for con-countees there is an abundance of political prison- struction of a new sewage treatment plant and addi-ers. If they can be profitably sold or traded to tions to the sanitary sewer system.

In each case the local funds are expected to

Competing For Vacation Dollar

By WILLIAM A. SHIRES

REPORTS One thing that is almost certain for 1963 is that ttere will be ever-increasing competition for the tourism and vacation doDar.

This is a fac^ of life being faced by tiiose officials working to improve North Carolinas competitive position in this, the states third largest industry in dollar volume. What is happening and what other states are doii^ are of special interest in planning North Carolinas pro-gmm for the tourist and travel industry.

The states leading exponent of tourist and travel attractions and facilities, director Charlie Parker <rf the State Advertising Dtvisk, was back at his desk from a trip to Florida, and outlining reports for the Board of CoDfiervatiaa and Development in January.

Parker came back with a number of interesting observations and ideas, gathered first hand and in exchange with travel and advertising officials from almost every state in the nation meeting at Boca Raton.

GUIDE Whenever such meetings are held, the question is asked. *what is Florida doing?*

This is natural. Florida Is the recognized leader in the tourist and travel busing. Tourism is the leading industry by far in Florida, a state whose economy has experienced an amazing and spectacular growth during the past ten or fiftmi years.

The winter season is Just be-dxming for Florida, and this is the richest of all tourist seasons in the Sunshine state.

And, according to Parker, Florida is looking fra: a tourist season boom of i<ir or five months to bring it out of a 1962-long slump. Florida is rear <ly, too, with a hard sell nmpaign to bring the tourists in.

Florida Gov. Farris Bryant told the outHif-state nfflHnin frankly that Florida Is feeling the idnch of the 1962 slump, but feels the wont is over. The Cuban ^oation and other factors, including an epidemic scare In the St. Petereburg area, were xoOowed by a recent cold snap that truck the states rich truck crops and citrus.

todtement about Cuba has died down, however, and the fbehng now in Florida is 01 of qittmlsm.

O^WTH A neighboring ootbem state. Georgia, is de-ydoidng its tourist and travel business rapidly,

Goorgia, however, with Its _^*vPoUs - type growth and

wealth in the Atlanta area and other larger cities seeks to tap its own states market, rather than attract out-of-state visitors, Its tourist policy appears to be keep Geoigians In Georgia. and it is making strides by devel(^}n^ts on the coast, one idanned f<H* the mountains north of Atlanta, and in highway Improvements.

The top tourist attracticm in Georgia is state-owned and developed Jekyll Island on the coast near Brunswick and Savannah. Another of the same type of developments is planned in the North Georgia hills near Dahlonega, site of old gold mines and Echota, capital of the Cherokee nation.

COMPEnnON^There are, Parker feels, striking developments in both Georgia and Florida, but these should not have any appreciable effect on North Carolina.

The Implicaticxi is clear, however. Almost every state Is moving ahead in this field of travel, tourian and vacaticxis. S(Hith Carolina and Virginia. both have new develcH?ments and attracticHis. The Caribbean isles, Cuba excluded, are beckoning and cruise ship excursions are becoming nwre and more P(g>olar. So is Eun^. and the western United States.

All these things are being cra-sidered these cold days on Capitol Square.

MACHINE It is almost too close to Christmas to mention, but huge stacks of state income tax forms already are In envelops and are ready for mailing frcan the State Revenue de-partmirat.

Deep in the basement of the Revenue building the state has Installed something new this year to keep track of its tax and revenue returns, a cmnpu-ter system with magnetic memory tape units. The tape units have Just been installed and information from Individual and corporate income tax returns are being fed onto the reels. Each reel can take information from 275.000 returns, and only nine reels of 2,400 feet each will be needed to record baric data pertaining to 1,400,-000 taxpayers who are expected to file returns.

The computer, which the state is renthig, does double du-ty of projecting information and of anditing, accounting and other purely clerical work such as addressing the envelopes. If the sUte should buy this electrrxr-ic machine it would cost $^,-000 and. according to the machine, have to pay more than $10,000 in sales tax to itself.

be matched by federal grants in order to accomplish the programs that have been planned.

It may have been the easy course for voters of each of these Pitt communities to close their eyes to their communitys needs and vote against assuming further municipal indebtedness. If that had been the choice, however, they would have failed to meet the challenge put before them.

The improvements which will be provided in each community can by no stretch of the imagination can be considered of a glamorous nature. They are, however, essential to the welfare of the communities and to their continued progress.

We commend the voters of Winterville and PATPir'TA TV/mnoiP Bethel for meeting their respective challenges in ^ ^JVlvJUxvXli

a positive manner and moving to provide their re-^ spective communities with these additional facilities they need.

Wives

Do Not

Believe

egends Of Mistletoe

ooks Like His

It seems that the sparkling Christmas tree ornamente, particularly the baU-type ones, hold a special fasdnatiou for children.

One young man we know, who is just under the age of two years, took his little football and accurately aimed it at the ornaments, succeeding

in breaking almost every oae <m the tree.

Well,

aim.

at least he had good

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NATTONAL AOFUTISlIfO BEPBESBBITATIVBS TOMS F. dark Oo, inc.. New York, Ohlcaeo. Atlanta Member Audit Bereeu of Oirculatioa.

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By JAMES MARLOW

WASHINGTON (P) President Kennedys latest technique for getting his ideas across to the public and himspif as a leader lo(ks like his best.

This was his televlsim-radio discussi(m with three rep<Mters this week In his White House office. Until now he has relied mostly on speeches and news conferences with masses of reporters.

His most famous speech was his inaugural address on Jan. 20, 1961. This was the one where he urged Americans not to ask what their country could do for them but what they could do for their country.

This spe;h, like a number of his others, was a highly manufactured product. It showed a literary self-c<Misciousne^ with its overdone use of crxitraste. No one could doubt it had been worked on hard.

Just because It did, the speech lacked that priceless and easy sense of communication which comes with informality. Except for masterpieces, this could be said about anyones speeches.

Kennedys news conferences have been far from total successes. They last 30 minutes. The very sight of reporters, swarms of them, hopping up and down to ask questions is distracting for anyone wriching them on television.

Sometimes some of the questions look like deliberate needles. Some have started off with a Mr. President, dont you think. . .? which Indicates the questioner Is not asking for information but confirmaticm.

And some of the questixxis have a special or regional Interest which make for dull listening. Kennedy at these conferences looks (m guard and un-relaxed. Theres an obvious reason for this;

If he makes a mistake, and in an <rff-moment he could commit a serious (me, theres no time to correct it since the public is watching and listening as be answers.

These news conferences are a healthy force in American society. But they are far from smooth and the answers are often far from satisfactory.

He seemed more comfortable and responsive Monday night In hie hour>long (Uscusrion with Just three reporters sitting with him la the White House.

He seemed to feel, with Just three people questioning him only on matters of general interest, that he could take time and answer at length.

Prom a theatrical standpoint

.. 6ChniQU6 Other Editors Saying...

Tax Cuts And Black Hats

the discussion gave the impres-si(m of the President sitting in everybodys living room and talking frankly and freely about problems which concern him and everybody.

Even his political opponents thought he did a standout Job. One of them. Rep. Clarence J. Brown, Ohio Republican, said It was the cleverest political public relations job I have ever seen. The President handled himself very ably.

And the Republican National Committee announced it will ask the netwoiks which carried the discussicm for a similar arrangement later to get across the Republican viewpoint.

Whether Kennedys success with the discussion technique and a very limited number of reporters wiU affect his method of handling news conferences remains to be seen. It may lead to some subtle changes. at least.

These news conferences have grown, and changed, tremendously since the days of Presidents Roosevelt and Truman. They used to hold them in the White House in limited quarters. Reporters stood around the Presidents desk.

The Presidents answers at these conferences, which were not televised, could not be quoted dlre<ttly except occasionally and the only in the case of some specific answer.

Kennedy holds his conferences in the big auditorium of the new State Department building. Par more reporters show up than ever went to Roosevelt, Truman or Elsenhower conferences.

And every word the President says can be quoted directly at once, as would have to be the case when its all done before live televlsicm cameras.

A for the Christmas symbolism involving the mistletoe, we found that two legends lie behind the current r(Hnantlc attachment for it.

GIVE

(Richmond News Leader)

The trouble with arguing over Mr. Kennedys proposal for tax reduction is that the Issue wl not stand up Iraig enough for a man to knock it down. We are accustiwned to dealing witb publk affairs as We view the cowboys on TV; The good guys are in white hate, and the bad guys in black hate; and when Mr. Kennedys messages trot up the Hill to Congress, no problem exists: They are all bad guys.

All right. But here identification is not so easy. There Is great merit in the goal of Federal tax reduction. The archest of arch-conservatives could find little to quarrel with in Mr. Kennedys presentation Friday night. Federal taxes do function as a drag on business. They do stifle initiative. They do approach confiscatory levels. They rob the industrious man of the real fruits of his labors. And there is some reascm to believe that Mr. Kennedy and his advisors are right when they predict that within a few years, the new economic activity generated by tax reductions would be reflected in even higher total revenues at the proposed lower rates.

For all of these reasons, the anxious heart, close by the flattened billfold, cries out for tax reduction. Why, then, should we heed the cold warnings of the unenehanted mind? Three reasons rise up and say no to Mr. Kennedy.

First, tax reductions without accompanying reductl(Mis In Federal expenditures Inevitably would create mountainous new deficits in the Federal budget. These requirements would demand that the government finance an Increasing part of its operaticms (ki credit in short, that the government resort to printing press mimey to meet its obligations. As a temporary expedient, briefly relied up<Mi by a government whose fiscal house is in order, deficit spending holds no terrors. But the deficits of the United States Government are not temporary; they are chrtailc; and a dozen harsh and uncompromlstog signs suggest that the limit has about been reached at which confidence in the dollar be main

tained.

Sec(Hid, the President has not demonstrated any real willingness to reduce expenditures. As a gesture to Senator Byrd, he gave the idea some Ih) service in his Friday night address. But Mr. Kenne(ly knows that the Federal budget already (Stains built-in requirements that will send Federal outlays ricUng up an escalator. In the absence of a determlnatk to cut back, the budget will climb anyhow. ]^r one obvious example. Interest costs alonewhich now amount to more than $9 billion a year will be increased with every addltlcmal borrowing by the Government.

Third, the risks of error In Mr. Kennedys calculations are simply too great. Political considerations to one side, the game is not worth the candle. It would be different if the Governments finances were In sound shape to begin with, but Mr. Kennedy is taiking of vast new deficits at a time when the national debt already exceeds $300 billion; he is risking an international vote of no confidence at a time when gold reserves are perilously low. n he misses, and the effect of his tax reduction plan is to set in motion a new spiral of inflation that would wipe out its real benefits, we shall be immeasurably worse off than we are now.

These are practical considerations. They are not pleasant to contemplate. No one in this country wants tax reduction more than I do, said Senator Byrd in a speech to the Na-ti(xial Industrial CcHiference Board last week. And he meant it. But the Senator knows, as men must know if they will learn the first precepts of ec-on(xni(^, that responsible public finance cannot indefinitely survive irrespimsible treatment.

That is the lamentable flaw in Mr. Kennedys otherwise admirable plan. Tax recluction, in itself, is Good Guy; White hat. But in the Presidents version, the hats are confused, and the stranger is garbed in a doubtful gray. Nobody would trust such a character on TV, and he ought not to be trusted coming out of the White House, either.

Back in ancient times In Britain, the Druids celebrated the germination of Nature about the time of the winter solstice, using lights^ fires, hymns to the kiss of nature and earth and to the birth of the new sun. The mistletoe was honored during these festivals as an emblem of peace, light and revival of nature.

Eventually the mistletoe over an outside door became, as a result of this, a symbol of welcome.

There Is a more lengtiiy Norse myth concerning the mistletoe.

It was prophesied that a violent death would befall Balder the Beautiful, who was the Norse god of light and innocence and the most revered deity of the Norsemen. To counteract the prophecy, Frigga, Balders mother and quei of the gods, secured a promise from all plants, sticks and stones to do no harm to Balder. Messengers sent to extract these prcanlses paid heed to all Plante except the mistletoe which they regarded as too weak and insignificant to harm Balder.

Balder was considered safe from harm. Then came, a Field Sports Day. It was decided that since Balder was safe, it would be great sport for everyone participating to show bia skill by launching a stone or javelin at Balder.

By HAL BOYLE ANYTOWN. U.S.A. (AP) Just like very other average American husband, Wilbur Pee-ble had two big Christmas duties.

One was to pick out a nice present for his wife which she could exchange the next week for something she really wanted, his other chore was to buy the family tree.

As he sat out on his annual tree hunt, Wilburs wife, Trellis Mae. said helpfully; Try to find (Hie that doesnt have a bad side.

Stumbling through the frigid night. Wilbur mumbled bitterly to himself.

Find (Hie that doesnt have a bad shape. Find one that doesnt have a bad side. For 20 years shes been giving me that same old business, he mumbled.

In the darkness. Wilbur squared his Jaw and vowed, WeU, by thunder, this year I will find one:

Stamping his feet in the cold. Wilbur looked over hundreds of trees in half a dozen cromer Irts.

It was after midnight and Wilbur was about to give up. Then he came to the last corner M. A little old man stood alone amid his trees that had yet to find a home.

I want a tree that (Joesnt have a bad side, said Wilbur abruptly. Nothing else will do. The old man looked him over.

Son, you have come to the right place, he said. Ive been selling C!hristmas trees, man and boy, for half century, and this yearfor the first time Ive got an absolutely perfect tree.

He led Wilbur to the back of the lot. There, alone In shimmering beauty, stood a 10-foot tree, the like of which Wilbur had never seen.

Every needle was bright green and firm and strong. The branches arched in flawless symmetry. Wilbur inspected it with a flashlight for 15 minutes, but could find no flaw. His quest was over.

How much? he Inquired.

I had Intended to spray this tree with preservative and donate it to the Smithsonian Institution, said the little old man. But, recognizing in you a fellow artist, a man with a true soul, I could be talked into parting with it for $22.95.

I never heard of paying $22.95 for a Christmas tree, objected Wilbur.

Not $22.95 for just a Christmas tree, corrected the old man. But $22.95 for the only perfect Cbilstmas tree you will ever see in your life.

Wilbur sighed, paid, took the tree home and set it up in its stand. Then he lay down on a sofa to rest.

Trellis Mae had been visiting down the hall. A few moments later she entered with a neighbor, who had come to borrow a cup of sugar. Wilbur watched silently as the two women studied the tree.

Nice, commented the neighbor fInaUy, but I think Id turn it a little to the left. The two women did turn the tree, then stood back for another look.

Yes, youre right, agreed Trellis Mae. Now the bad side hardly shows at all.

Wilbur sank back (hi the sofa and groaned.

Moral: Wives dont really believe In perfect Christmas trees or perfect husbands.

n(f a

personification of fire ancf a mischievous god, had learned about the promises of Balders safety and the (rnils-sion of the mistletoe. He used mistletoe hardened by fire and shaped it into a javelin, then handing the javelin to Helder blind brother of Balder, to throw.

Opinions In Brief

A philosopher is a man who has quit worrying about things he cant help,Anderson (S.C.) Independent.

The end is obvious. Balder died.

Each tear shed by the grieving mother of Balder became a white berry on the mistletoe plant, which was hanging overhead.

The grieving Frigga bestowed a kiss and a berry from the mistletoe to each perscHi who passed under the overhanging branch as he offered his sympathy.

There Is one difference between independent businesses and a government operated business. That is that the government has a complete monopoly and the consumer can take it and like it or lump it. The Oakland (Calif.) Leader.

Historians tell us about the past and economists tell us about the future. Thus only the present is confusing." Priest River (Ida.) 'Hmes.

1HE UNntD WAY

Strength For Today

Private Brand Names Attackec,

By EARL L. DOUGLASS CHARACTER AND CONSCIENCE Is your conscience an angel with a sword whose voice you humbly obey? Or is your conscience a well - trained dog who barks only at strangers but never at you? Many people spend a lifetime educating what sb(}uld have been an angel into a dog.

Character depends on (xxiscl-ence. By character, I do not mean our public reputation, the pleasant picture of us -that others have. I mean the tnie picture of ourselves as seen from the inside, as only God and we ourselves know that picture. For moet people, this true pUrture is not nearly so pleasant a one as they would like. And because their conscience. If It were alive and healthy, would make them

confront that true picture dally, and drive them to change it, they have tamed their conscience and reduced it to subservience.

Character depends on conscience; and (mly when the conscience is the angel and not the dog can character amount to anything. Even the dog. if he has not been disciplined, can still bark at the sins of the flesh. But it takes the angel to guard against the sins of the spirit; pride, narrowness, egotism, unfiMglvingness.

Character depends on conscience, and whether your character is to be patterned after a dog or after an angel Is a choice which God has left up to you.

The word conscience literally means to know. It ought to be the highest form of self-knowledge.

By ELMER ROESSNER Edgar M. Bronfman, Seagram president, who recently denounced the practice of using private brand names, has received some rousing if accidental support from the Federal Trpde Commlssl(Mi.

Bronfman told the Association of Natl(Mial Advertisers that private brand advertising Is a menace to our ecxHiomys well-being and, therefore, a menace to our national way of life.

Bronftnan likened private label operators to privateers and said privateer was perhaps a polite word for a pirate.

The Borden Co., may have been one of the pirates Bronfman had in mind. At least, it has been (K>erating in the private-label field. DISCRIMINATION Now the FTC, with no reference to all to Seagram, has found that Bordens operation in private-labels Involves price discrimination. This Is a tentative (X)nclu5ion, subjec to reconsideration.

The FTC. found that Borden

has b^en chaiglng sutwtantial-ly hlglter prices for its Bor-den label evaporated milk than for milk of like grade and quality ^old under private labels.

The pyc said that in March, 1958, the delivered price of Borden brand milk from the companys Chester, S. C., and Lcwlsburg, Tenn., plants was $6.60 per case and the f.o.b. price of private label stock was $4.94 36-lOOths. The difieren-tials are not accounted for by differences in cost of transportation, the PTC found.

TFC Chairman Paul Rand Dixon declared, The testimony from wholesalers as well as retailers disclosed the extremely low or nonexistent profit margins on evaporated milk. In most Instances, wholesalers and retailers testified that evaporated milk was handled for ac-comnM>datlon of (mstomers and not for profit.

As Bronfman said, The basic threat of the private label is the simple fact that it has been winning consumer acceptance.

He also said of private label operators, Roaming the seas of free enterprise, they use the previous charts which our national brands have plotted Muscling in under their price* flag, they maraud the markets which you and we and all others have developed with untold biUlons of dollars in product improvement and research.

That, of course, was not the FTC complaint. It simply accused Borden of unfair price practices. But, perhaps accidentally, the government finds itself on the side of brand-name whiskey against private-label milk.

cent (ilscount on pri(^s would be far better than trading stamps. However, Bessie. I believe every merchant has a right to give trading stamps, postage stamps, premiums. Prizes, coupons and kisses to encourage trade. This is a free country.

tocldentally. a New York developer is offering 100.(X)0 plaid sta^s to pc(^le who buy houses In his new section in Baisley Park, N. Y.

WHERE DO YOU STAND ON 'TRADING STAMPS? You have written a lot of sharp things about trading stamps. Where do yon really stand on them? writes Bessie B., of St. IxHiis.

Sharp? Me? The truth is that I think trading stamps are an artful way to get customers to pay for gifts they think come from retailers. I think a 2 per

SJORT ft SIGNIFICANT BITS OF BUSDMESS NEWS Auto exports to all countries excew (Canada reached 20,261 cw in October, the highest level this year. . .The recent freeze has hurt. Florida worse than Castro. . .Federal Judge

Mnch that he was c(mvinced that two defendants before him ht not wilfully tried to evadp ^4,381 In taxes, and then hit them with a $10,000 fine. . . Half the country^ families are paying on instalments, estimates Gwen Bymers, Cornell professor.