Monday, December 4, 1961

Growing Interest In Latin Amrica

Nine Points of the Law

What is the United Stateiyioing for the long pull America have been haphazard in the past. We have about ita relationship with I^tin American countries lavished attention on the countries of Europe, Asia our closest neighbors? and even Africa^while we have more or less taken

When he took office slightly less than a year ago, our closest neiglibors for grante(^. Policies have fluc-President Kennedy asserted that United States would tuated frequently and have lacked sufficient contin-devote considerably more attention to Latin America uity to assure the kind of genuine rfhd long-lasting

in its foreign policies than had been the case during the past administrations. From time to time in the past 10 months there have been major strides in building a better relationship between the United States and these countries.

Perhaps one of the most significant barometers to the increased interest in Latin American affairs on the part of the United States is the number of mem-

relationship most Americans would like to see.

We ^ope that this increased interest indicated In Latin American nations by Congressas well as

the administrationis not another flash-in-the-pan; but rather a part of a new, steady and positive program to build sounder relationships between this nation and the others of this hemisphere.

- Relationships in Europe, Asia and other parts of ^ers of Congress, their staffs and other experts who the globe are important to the United States and the have visited south of the border* during the period free world, but certainly the long view'makes it clear since Congress adjourned in September. ' that solid relatiojwhips between this country and Latin

During one three-week period, according to the America are of equal if not greater importance to us.

Associated Press, 10 senators, 11 representatives and their staffs, government specialists of various kinds and a 180 man Air Force acrobatic team were scheduled to visit Lima, the capital of Peru. Throughout Latin Amema there has been a big influx of American officials, and if the count at Peru is an irtdication of attention being given most Latin American countries, there can be no question about the increased interest not only on the part of tne administration, but In Congress.as well.

At best, the United States policies toward Latin

A New Chapter Addd Book Of Golden Deeds

Awaiting Report

3y Dr. Jenkins

By LYNN N18BET

BUDGETINO Some tntlci-pated interesting developments in the budgeting set-up for the state have been deferred for a few days. The meeting of the Advisory Budget Commission scheduled for last PVlday was postponed In order to wait for a report on the appearance of Dr. Leo Jenkins, president of East Carolina College, before the Board of Higher Education on a dormitory project.

Failure of the budget group to meet Friday resulted also In failure to get Governor Sanfords expected announcement that David S. Coltrane, retired director of administration, had' been appointed to the budget group. The Governor also had Indicated he would name Coltrane as chairman of the advisory commission.

That statement aroused the Ire of some members of the commission, which by statutory authority and custom has always chosen its own chairman. Theji did not relish the appointment of 0 man who is on the State payJ, roll, and to all intents and pur-^ poses a member of the Gover- ' nors personal staff, to the commission. That has never been done before. And they resented even more the attempt of the Governor to dictate th chairmanship. Always the commls-aion has selected its own chairman. and alwaysso far as can be learned the Governor has been consulted in advance about the selection. But never before bad it been announced in advance who the chairman would be.

PENNY WATCHER The avowed and widely publicized purpose of the newly created flS.OOO job to which Coltrane was assigned is to save money, to watch all expenditures and to cut out items here and there which the watchdog might not think essential. That is not the purpose of the Advisory Budget Conunisslon. Its purpose is to carefully review all needs in the light of prospective available revenue, and to see that It is spent wiselyrather thak not spent at all. )

LEGISLATIVCThe primary I function of the advisory com-' mission Is to advise the General Assembly. It is composed of the chairmen of the money com-mitteee in the House and the Senate and two membera named by the Governor. The Governor is by ststuts the director of the budget, and he ap

points a man as sssistant director to whom most of the duties

of carrying out, not formulating, pollticles are aasigned. In re

cent years and by Insidious en-croschment the commission has assumed more policy-making authority when the LegMature is not In session, and the'assLstant director has acquired much larger executive powers than originally contemplated.

All six of the present members of the commission have had legislative experience. Senatora Tom White and Jim Stikeleath-er. Representatives Shelton Wicker and Tom Woodard, are serving by virtues of their committee chairmanships. Ralph Scott, appointed by Governor Sanford, is a member of the present senate after three terms previous experience. The other members, whom Coltrane is slated to replace, is Kemp Doughton, long time legislator and former Speaker of the House. Even though appointed by the Governor the experienced legislators have the viewpoint from that angle. In other years the Governors have sought good business men not directly connected with government as the public representatives. Just how impartial a man can be who is on the Governors staff at a top salary and already signed the task of cutting down on spending money previously recommended by the Advisory Budget Commission and appropriated by the General Assembly for specific purposes, is questioned.

That much control added to what the Governor already has as director of the budget would reduce necessity for any further meetings of the Advisory Budget Commission.

ELIGIBILITY Questions keep bobbing up about the situation in the office of Lieutenant Governor. The Immediate and chief question is whether or not the office can be filled next year, or if it must remain vacant until 1965. Another interesting question is whether a man in 1964 who might be eiect-ed to fill the ! unexplrcd " term would be eligible for re-election to a full term In 1964. The constitution is even less explicit on tnat point than on whether or not an interim election can be held.

Popular opinion has been that no man could be elected to succeed hlnnself as Governor or Lieutenant Governor if he had been once elecUd to that position. That construction would precluds electing a man in 1062. Doubt as to correctness of that interpretation stems from the language in the con-stltuUon:. . .nor shall the person elected to either of these two offices be eligible to the same led on Pi

Over a period of years the value attached to any annual award or recognition beco!hes related to the qualities displayed by the roll-call of its recipients.

Each honoree can add or detract from the significance attached to the recognition involved.

With this in mind, we think it truly remarkable that bestowal of the Book of Golden Deeds award has consistently added to its lustre.

In Its eighth year of existance, the Book of Golden Deeds has attained a symbolic stature uniquely its own. And once again, as it has in each of its annual presentations, the community honor it represents has been increased by the choice of the citizen to be so honored.

The impressive record of community service by W. M. Scales, Jr. is something for which Greenvillites

'1* OCalcSf eJr# 18 BOTTlcLillIl^ lOF l^niCIl vtacT1V1111TCS T?TP C!

may well be grateful. The hours of devoted, selfless ^ vJiLL/lvvjjii oUJ\ULioKl

Copyright, 1961, King Features Ssmdlcate, Inc.

work involved, were given from his own limited allowance of but twenty-four each day.

It is customary, on bestowal of signal honors, to offer congratulations; but in this instance we feel a very warm thank you* is due to Scales, and congratulations are in order for Greenville.

A community is thrice-blessed by the selfless service of tho.se citizens who give of themselves, to the common good. Through the years Greenville has

been enriched . . . has been made a better place ..........................

to live . . . by a continuing spirit of selflessness cording to tlie Anderson, Soiith within its citizenry.

The roll-call, of William C. Jame., J. H. Rose,

Mrs. Helen Barrett, Mrs. James T. Little, Sr., Mrs. ance of Lewis D. GUbert, author

Hugh Ragsdale, James Boykin, Mrs. J.H.B Moore, .Dividends and Democracy

and W. M. Scales Jr. testifies to the variety and extent of services given Greenvillites by Greenvillites. We venture to say the Book of Golden Deeds selection committee encountered scores of other names to whom

No Reason For Rudeness

I recently saw a photograph of myself in The New York Times giving the devil to a professional angry stockholder. Ac-

and other published works, who spends all of his time at annual company meetings. His' family owns stock In over 600 companies! Gilbert is acid at meetings

we owe a debt of thanks; but the eight we know are corporation executives. an impressive list. Of course, a stockholder Is

Greenville can afford to take pride in such as within ^

, he asks a question politely; IX

he is ill-mannered, he should be

at* these.

D

rroauciion nas 3een Climbing

thrown out of the room. The assumption that a man may be rude because he owns a share

of stock Is nonsense. When a man is rude, he should be treated according to his manners. It

is not necessary to tolerate bad manners. Gilbert could be useful if he chose to be.

That, it seems to me. is the issue. The officers of a corporation are not sacrosanct personalities but no one needs to accept abuse, interruption, impudence from anybody. Too often officers of corporations are advised by their lawyers and public relations counsel to accept 'any abuse from stockholders on the assumption that a few words at a meeting will quickly be forgotten.

This theory is all wrong unless the officers are afraid of questions or criticism. If they have done nothing wrong, they need not accept impertinence from anyone. Even If they have erred. the discueaion ought to be or*

Other Editors Saying... Democrats Revise Plans

(Continued on Page fi)

The Daily Reflector

INCORPORATED

PublUhed Every Afternoon Except Sundey Betabliehed 1888 DAVID JULIAN WHICHARD, Publlebw Bitand St Pom OMce, OtMnvuit. N O.. w aecood met matitr.

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MlMltl A880CLITCD PBI88 IDe Aiso(nated Press is exoiusively tnUUed to uss for publlcatMB all news dispatches credited to U ot not otherwise credited to thk paper and also the local news published hereto All (ights t puMlcatioo of epedal dispatches here are also

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By RALPH ROBEY

IndiLstrial production reached a new ail-time high in October. The previous high was in August. In September there was a slight drop as a result primarily 0 strikes in the automobile Industry. Such a curtailment of production in this industry always backs up and affects the output at various other points in our economy.

Production in this nation is measured by the index of the Federal Reserve Board. It uses 1957 as equal to 1(X) and is extremely broad in its coverage. Further, the index Is based upon physical output and hence is not Influenced by changes in prices.

The recent low of this Index was in February of this year at 102. From that it showea a month by month increase until It reached 113 in August. Actually the exact figure for that month was 112 9. In September there was a decline of one percentage point, and in October the index rose to 113.1or two-tenths of a percentage point above the August high.

Those are sea.sonally adjusted aggregate figures. The recovery ha.5 been quite broad but there are still many industries operating at below their previous high. Among these are the automobile industry, which was atUl troubled by minor strikes In October, and steel, which has been held back by lack of orders from the car producers. The largest Increase was in utilities, and mining revealed a slight upturn.

This rise In production was only one of many favorable Items which have been publicized in the past few days. Among others the following are important:

1. Overall construction in .October was some 5 percent above a year earlier. Private

^ non-farm housing starts also showed another rise and were at an annual rate of 1.4 million.

2. Retail sales, which have been sluggish and spotty for months, revealed a definite pickup. Much of the increase was caused by better automobile sales, but department and apparel stores turned in a better performance.

3. Personal Income was up quite sharply In October. We have been having an increase of around $1 billion a month since the middle of the year. In October the rise was $4 billion, and this reflected a rise in almost all major categories.

4. Farm production this year has been high and this, combined with higher government support prices, is giving thoae in agriculture a slightly larger net Income than In 1960.

5. Employment, seasonally adjusted, continues to advance. For various reasons, however, including a large increase in our labor force, the number of those unable to find work remains at close to 7 per cent of the civilian labor force.

6. Dividends being paid' have increased slightly, although business profits still are to low for the good of the nation. Many companies are showing an lacrease in net earnings', but many re finding it impossible to meet the level of a year earlier.

7. Industrial prices on the New York Stock Exchange have broken through their previous high, and they did it under the impace of large volume. The immediate reason for the breakthrough was an unexpected extra dividend by General Motors, but back of this was a large volume of funds waiting to be Invested.

Those are merely some of the encouraging nation-wide develop* ments. In the aggregate they (Continued on Page 6)

(Rocky Mount Telegram)

Much Interest has been shown In the new state Democratic

prestige and power in this state. El

party organizational pita recently devised by state party mem

bers. The purpose of the move Is creating as much intereet as anything else. Several reasons are given by the Democrats.

The state campaign committee will act as troubleshooter and coordinator under the new plan which will be acted on in May when the party holds its state convention. Secretary of State Eure calls the committee setup the most Important change in the planned modernization of the party structure. The plan Is geared, according to its creators, to make the DemoiU'atic party structure more democratic.

Here are some of the other things the plan would do:

First, It would retain the present form of the state executive committee. Second, it would provide means of purging local party officials who fail to perform their duties or transfer their loyalties to the opposition Third, it would give women equal representation on county . executive committees. Finally, it would give delegates to the state party conventions a voice in changing the partys organization.

Prime motive behind the new Democrat organisational plan 11 to meet and combat the growing strength of the Republican party in North Carolina. In recent years the OOP hu made serious inroads into Demoorat

elections of the last few years bear this out.

To meet the threat the Democrats must tighten party discipline. It plans to do this by purging unhappy or u n 1 o y a 1 members from their party posts. Another method is to provide more voice for the women. This gives them added strength where it counts. Women are tireless workers; such types are needed at the grasa roots leVel where the mortal battles of political influence are fought in the states.

Thad Eure says the new party plan goes back to the grass roots and at the same time modernizes the state-level party machinery. This new state cam-' palgn committee is the key factor in the new setup. It would work directly under the state party chairman to plan and coordinate campaign strategy. In this manner its weapons would be sharper, its defenses against GOP action more prompt and to the point.

The members of this strategy committee would act as liaison men between county chairmen in their district and the state headquarters. This means better communication and better cooperation from top to the lower levels of the party. With such Improved connections from Raleigh to the counties, the plan of campaign atrategy cant help but Improve. R could well meet a need the party has faced for some time. It will remain for the plan to meet the test under actual political fire.

derly and gentlemanly. There are those who make it their business to go from stockholders meeting to etockholdera meeting for the fuh of it. Busy men should not be subjected to that sort of nonsense and if they lack the courage to stand up jmd fight, they deserve what they get. The fact of the matter is that the function o an industry Is to make goods and profits. There was no question about iH-ofits in the 19th century but In the middle of the 20th century, industry finds itself managed not by thoae who own an Industry but by employees whose collars are slightly whiter than those of their colleagues. These manage-ment-workers have come out of the supervisory and sales forces of a company and are too often altogether unrelated to ownership. Their attitude is identical to that of the worker. They seek fringe benefits rather than wages. Their fringe benefits often consist of stock options or pensions which grow increasingly more costly to industry. Often management develops temme as the hourly worker does and having tenure, cares nothing about proftts. He uses other peoples money without recognizing that profits are the essential of industry and that it Is not sound economics in the capitalist system for management to take the cream off the top the cream that rightly belongs to the owner of the stock.

This situation arises from the fact that there is a startling shortage of able manpower in management. It Is common practice in industry for a company to steal ability from other companies by offering special benefits for reputed capabilities.

I say reputed capa^tles" because the reputation does not always go along with aocom-pUshment. The assumption tiiat a man (^an run a shop is meaningless unless that eHof) makes a profit. The only yardstick of ability is profit. If a foreman can earn a profit which his boss csnnot earn, the foreman is a preferable person In management.

When We speak of our industry falling behind, what we actually meah la that the production is unprofitable, that the industry is not producing new and additional capital, that management is stuff-shlrted but Incompetent. Thus large enterprises, that look wonderful In reports, actually are failures and are sooner or later acquired by smarter * entrepreneurs because they are unprofitable.

The word growth has moved into the Industrial picture with the object of covering up failure to produce profits, to-(Contlnued oo Page 8)

J: uture "n Ads

By ROGER BABSON

BAB80N PARK, Mass., -Throughout the course of the business recovery thus far, i have heard complaints from many areas that retail trade has not lived up to expectations. This Is not to say that the dollar volume of retail sales has fallen off, as my studies show a slight upward trend in the seasonally adjusted sales curve. However, considering the rapid rise in incomes, merchants are disappointed that retail trade has not registered a larger Increase.

IMPORTANCE OF *

ADVERTISING My studies indicate that periods of prosperity are generally powered by Increases in business expenditure for new plants and equipment. In like manner, this Is true also of advertising. Well-thought out and forceful advertising campaigns can channel consumer interest to

specific products, as well as increase the desire and impatience to buy generally.

Advertising can accomplish most of the selling job before the consumer even goes to the store. Agencies hammer away at creating the desire for the products or services they advertise. utilizing the appeal of basic need, social prestige, physical attraction, etc. Here, then, is the basic power of general business.

TRENDS IN ADVERTISING

Advertising represents a communication of ideas from the seller to the buyer. Therefore, it is natural that advertising has followed the evolution of mass communicationfrom newspapers, t radio, to television. Even the Increased dependence of our population upon automobiles has had an effect upon advertising. Ads printed on cards and posted inside streetcars and buses were once an important form of promotion. Today, considerably fewer people use public transportation; hence, with fewer readers inside the streetcars and buses, the ads are now being placed or painted on the outside of the vehicles, where they are on open display to pedestrians and riders in private cars. Moreover, outdoor billboards are receiving increased emphasis to attract the attention to automobile drivers and riders.

Changes in consumer shopping habits eLso should create certain changes in advertising. The development of chain stores supermarkets. and shopping centers radically affects consumer spending and shopping patterns. The trend toward self-service in retailing makes it highly important to have consumers pre-sold at home, since the smaller sales forces In such stores cannot sell effectively.

NEW EMPHASIS NEEDED In total, business advertising expenditures continue to trend upward. My studies reveal, however, that for more than a year there has been a slowing down in certain phases of advertising. Except for television, most media in recent months have recorded declines from a year ago.

In prosperous periods, rising sales and profits permit businessmen to allocate larger sums to their advertising budgets. When business drops off. they tend to reduce advertising outlays as a part of their economy programs. This is a great mistake. There should be more advertising when business Is depressed and when competition is keenest. This is necessary to stimulate buying interest and demand at a time when business most needs a helping hand. On the other hand, during periods of brisk business and buying impatience, there could be a slacking off in advertising pressure in order to build up funds for the next lag In buying Interest. In this way, advertising can be a great stabilizer of business and economic conditions, and it can go far toward helping to eliminate periods of reckless booms and racking depressions.

OPPORTUNITIES IN ADVERTISING Let me say one more thing.

I believe advertising offers good opportunities to young people. Rapidly growing suburban and community newspapers may be good employment sources for young folk interested In advertising, and having patience and genuine Interest. These publications require advertising which ties in with local Interests to the benefit of the communitys businesses and its consumers.

!Defense Of Christmas Business

Strength For Today

By EARL L. DOUGLASS TATTOO MARKS

How often criminals have been apprehended because in a thoughtlessprobably an intoxicated momentthey allowed a tattoo mark to be made on body or limb. Then when the polioe (11 went out for their

the# marks. But we know they ar# there. We look at them and avert our faces. But that does oo good. They art thr#. and they are there to stay.

This has a good side and a bad. We , have good memories also, the knowledge of worthy accomplishments. the marks which years of some faithful friendship has put upon us and our nature. Nothing can make any diflereoo# with these. Furthermore w# Uv# in a universe where nothing #ver happens juft

arrest, ths tattoo mark was mentioned and described. There was no gstUhf away from it. Ths plsroed hsart. and figure of a voluptuous woman, ths initials were thsrs to Idsntify and bring ^ to disappsar again and'have'm

ths mao into ths hands of*4s' sffsct oo us tbg ths world. Ev-

law. erythlns mattsrs to Gods world.

We all have marks on us- We and God can make It hap-

not put on with a n(edle but ^ pen to the good. We and Satan

indelibly s t a m-p e d oo mind, can make it happen to misery

memory, or soul but something and disaster especially oir

we have said, thought, or done. own.

The world knows nothing or Watch and pray, for ye know at least very little -about not. . .

By ELMER ROESSNER The current issue of McCalls presents an artKtie by Clare Booth Luos, former Ambassador to Italy and quite a girl about town, defending Christmas business and advsrUsing against the charge M oommeroiallzation.

She wrote that *businees and advsrUsing may be helping to keep ths Christmas spUlt alive in ths West and spreading it around ths world. If Christmas has become commercialized (and where did she get that ideal) it Is the fault of selfish individuals, not business, she wrote.- ^

Many Americans feel guilty, she said, when ws see a plethora of gifts, even though millions of people are in want. And it is easier to blame the gifts on ths psyobologlcal and economic pressures brought, on consumers by business and advertising, which combine to exploit Chrlau mas. But when ws think of it. the blame mhst fall on individuals,

THE SPIRITUALISM OF SALES Mrs Luce aald that materialism at Christmas exist|d long

before advertising. There have always been families who exchanged handsome gifts, gorged on goodies, swamped the children with playthings, while neighboring families went without ne-ossaities, she wrote.

At Christmas, she added, advertising undergoes a remarkable change and emphasizes the idea of giving to others to make them hazier.

It la the task of the church and school to teach us spiritual and esthetic values. she continued. Ii they have failed us. or ws them, this can haraly be blamed on advsrtialnc.

We are free individala. What U to (Mrevent ua from buying a few toys for the orphanage we psss every day? If ws buy a pretty scarf, we art quite free to send it to the girl in our neighborhood whose mother just died and who Is going to have a slim Christmai. .CHRI8TMAS JOY

Mrs. Luce wrote that some aspects of the so-called com-mercialiaed Christmas are pure joy.

Who would do iway with

ths giant tree in Rockefeller Center, or the smaller ones that march up Park Avenue, or the great tree on the Mall in Washington? she asked. Who but old Scrooge would vote against the hoUy festooned on lamp-r posts, the lights strung across city Streets, the Christmas pageants?

Who could oriticlse commercialism for bringlng these symbols to the public? Foreigners see more clearly than we do that the trees, decorations, and glamorous shopwlndows are the gift of a capitalist society to all its citizens and the reaffirmation that Americans, including businessmen, still consider themselves to be men of faith and good will.

Then there are the csrols. often sung by magnificent choirs and great singers, broadcast With commercial sponsors ~ by radio and television. Is it not a remarkable, and happy, thing that at least one week a year, programs accent faith, hope, and. chanty,, the eirenfth of family bonds, generosity, and forgive-ness, and innocent merriment?

ENDORSES CHRISTMAS CARDS. TOO

On Christmas cards, she wrote why is it not a good thing that every year people all over the world wish one another well and remind one another they are eternally joined in the mystery of their common faith?

Mrs. Luces article is undoubtedly producing reactions among those sponaoring put Christ back in cairistmas campaigns. She is surely alreaity the target of protestsand of prayers. Those wishing to send Mrs.

Luce commercialized Christmae cards may address her at McCalls. 230 Park Ave., New York.

NEWSPAPERS FOUND TO REACH ALL AMERICANS

Researohea for the Bureau of Advertising of the American Newspaper Publishers Association show that newspapers reach every segment of the American public, with heaviest concenCra-tlon among the higher income, beUer educated, more influential dsodM

The resei^h was btse oo 4.-826 interviews.