Monday, October 2S, 1961

Our Regrets And Our Appreciation

Be Our (Paying) Guest-

The Daily Reflector regrreta the inconvenience caused its reader^ with late deliveries Friday and Saturday when mechanical difficulties delayed editions for approximately two hours each day.

the loan of equipment which enabled us to remove and re-'install our press motor as quickly as we did.

We are happy to inform our readers that our press vras put back in operation Saturday afternoon in time for that days edition to be printed in our own plant. The difficulty on the two days was caused when the drive motor of our,press burned out and had to be sent to Raleigh for repairs.

Certainly this editorial would be amiss if it did not mehtion efforts of our own staff members in all departments who worked long and hard to assure an 'edition of this newspaper would not be missed during these two difficult days.

One Friend Who Does

Fridays edition of The Reflector was printed in j.* TT *

the plant of the Washington Daily News in our neigh- USG JT TlGIlCLSulID

boring city, and we wish to express our appreciation ^

to that newspaper and its employes for coming to our assistance when we were in trouble.

We also express our appreciation to our many readers in Pitt County who were most cooperative and understanding during these two difficult days. Many called Friday afternoon to, know why they had not received their papers on time, but they were most understanding when informed of the reason. We also wish to thank Utilities Superintendent Leonard Blomax and the Greenville Utilities Commission for

The Finns are commonly referred to as hardy.

Nobody questions the fitness of the term, as a people they have had to be strong, self-reliant and proud . , just to survive.

The newly-established nation was at the point of collapsing, about 50 years ago. Their country was ravaged by war and famine, was hovering over the land.

Small Switch In

Uncle Sam helped; and for this the Finns were anxious to pay. They paid despite assurances that arrangements would be worked out. The Finns are still paying, and will be paying until 1981.

Gur Advertising

In 1939 the Soviet Union invaded Finland. It was something like a Goliath-vs-David epic, except that Little David couldn't win this one. The Finns were forced to cede 16,173 square miles.

By LYNN NISBET HABIT There hajj been a sort of subUe and almost Indiscernible switch in the text of State industrial advertising from emphasis on the super salesmaji-ahip propensities of Governor Luther Hodges and Terry Sanford to the idea that In North Carolina good government is a habit. The folks responsible for promoting the selling of North Carolina have waked up to the fact that Luther Hodges is not Governor any more, and that Terry Sanford will not be Governor after early 1965, but that North Carolina as a state where good government has been a confirmed habit will be here for a long time. The promoters are recognizing that the product is more Important than the salesman.

There may be controversy over who first used the expression about good government being a habit In North Carolina. Certainly many people for a long number of years have had the idea, but did not put it Into words. Preponderant authority credits the first use of the expression to Edwin Gill, State treasurer, in an article written for the Manufacturers Record in January 1954. He used it also in later speeches and articles in his campaign literature for election as treasurer In 1934. In commenting on the dcvelorr -nt of the thought Treasr Gill says Tt is hard to tra... the exact ancestry of a phrase.

It is because of this tradition of sound government rather than the immediate fiscal condition of the State that enables North Carolina to sell bonds easily and at attractive Interest rates.

Because of North Carolinas long record of fiscal integrity, says Mr. Gill, I anticipate that we will be able to market successfully and to good advantage the $61,665,000 of bonds, if voted on favorable by our good people (on November 7.)

LOCAL TOURISTS This column is indebted to Bugs Barringer of Rocky Mount for ome figures emphasizing - the contribution of local tourists to the economy of a community. In his exhaustive survey of the travel industry in North Carolina. Dr. Lewis Copeland finds that out-of-state travelers spent 1245 million in North Carolina in 1960, while in-state travelers pent $163 million. These expenditures Included only essentials to travel, not a lot of other spending for miscellaneous items. Barringer reports briefly on two short trips.

Recently he spent several days at Kerr Lake, and went over to Clarksville, Va., to get some steaks, cigarettes, etc. While there the wife purchased some heets and bedspreads for the owner of the cabin. I figure we spent about $35 as 'tourists. Under ordinary sense we would

not be classed as touristsyet that was $35 we would not ordinarily have spent.

The other Instance was a party of six on a fishing trip to Morehead City. The total bill for boat, food, lodging, etc., was around $150.00. We would not be called tourists in the average sense, but^ I am sure the folks in Morehead were glad to get that $150,

The shorter work week, with workers being free from Friday to Monday, and the facilities for comfortable travel have occas-* ioned a definite trend toward shorter but more frequent trips. Very few people now go to one place for two weeks or a month, as was the necessary custom when travel was difficult. The time now is divided into two or three weekend trips to the beach or the mountains, with numerous one day Jaunts interspersed to places of Interest. This has created a tremendous economic force of local tourists.

Later, when the Nazis went to war against Russia, the Finns joined too , , , hoping to take back their land. They lost again . . . and the venture cost them more land as well as $300 million in reparations.

The peace treaty keeps them pretty well under Soviet domination; though their population of about 4.5 million hardly poses any threat to Russian security or peace of the world.

Season

Of Big

_- r*

Business

By ROGER BABSON BABSON PARK, Mass. There are many reasons why we should be greatly Interested In Christmas business. whether we are clerks, storekeepers, manufacturers, or consumera.

CHRISTMAS TRADE Af A BUSINESS GAUGE

The friendly .Reeling between our country and Finland was not disturbed by World War II, and the United States did not formally declare war on the Finns.

By GEORGE SOKOLSKY

LX-Presidents Emerge

The feelinga of the nation are usually revealed In the volume and the temper of Christmaa' buying. A number of yean ago ' I was of the opinion that atatie-tics dlstated the nations business. particularly as regard -credit tvailable and workers* wages. But now I have come to*realize that busineee 1 ruled not only by flgmres, but also very much by feelings. It is encouraging to note at this time that an impartial study of ttie probabilities for 1961 Christmas business indicates that people throughout the country art fee^

Ing good.

Even at a time when the world situation is dark, our peo> pie seem ready to homa* Christ- ' mas in traditionally hi^py style.

Let us sU do whatever we can to eneourage this attitude. Let us make gifts to those in need.

Let us keep in mind what Joy and happiness we can bring to others, instead oif what pn^ts the gifts may bring to us. Toj help guide my footsteps in thia' direction I have erected a sign near the Great Babson Globe (the largest revolving Globe in the world) that reads: FOR WHAT IS A MAN PROFITED.

IF HE SHALL GAIN THE WHOLE WORLD AND LOSE HIS OWN SOUL?

PURCHASING iUPPORTi EMPLOYMENT

The attitude of admiration individuals feel for people who are industrious, courageous and honorable would appear to be reflected by this countrys attitude toward Finland. In turn, the Finns know that they have a friend . . , but they dont use that friendship as others might.

Instead, they work for their own salvation.

and work hard* .

ACTIVITY Evidence accumulates that both Democraticd and Republican party organization* In North Carolina are depending a lot on development in the 1962 by-year election to determine results of the 1964 election for Governor and President.

Oldtlmers cannot recall another time when as much political activity occurred in the early fall three years before the big elections. There have been more Democratic Womens Clubs organized this year thEin ever before, and more Young Republican Clubs. The Young Democratic Clubs are displaying ususual energy. Prospect of a real fight for state president and other officers at the Durham convention next month has stimulated Interest in YDC,

And in the regular party circles there are signs of hope and worry beyond the usual at this comparable stage. The Democrats are staging a big Vance-Aycock fund-raising dinner In Asheville Saturday night the first such event ever plamied in the far western part of the state.

Republicans are answering that challenge by setting up* a Paul Revere series of meetings next week throughout the western half of the state, at which nationally known Repub-

Disagreeing On ;'nflation Danger

lican politician will ccmduct discussion p a IT e I 8 and make

speeches. The Paul Revere designation is explained by noting that the panel will carry a warning to Tarheels that our system of government Is imperiled by the policies of the present administration and the Democratic-controlled congress.

All of these activities are classified under the general term of partisan political promotion and education. And there Is more of it than ever before at a comparable time.

The Daily Reflector

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NATIONAL AOVERTI8INO REPRESENTATTYBB

wbiJSSnief" r* 4., b.o

By RALPH ROBEY ... .

Economists and business analysts frequently are In disagreement as to the outlook, but usually It is only a matter of degree. For example, one will believe that a business upturn will be sharp, another, that it will be moderate; or one, that -a recovery will be of long duration. another, that it will be short. But today we have a difference of opinion that is not of this character. This is on the question of whether we as a nation are on the verge of another round of inflation.

Most of the top economists of the Administration In.sist that there Is no' danger of inflation. Their argument is that with the present unused productive capacity, and a surplus of labor, it Just is not possible tor prices to be raised.

Some private analysts also come to this same conclusion. They use the two points Just mentioned and add various others. Thus, they maintain that wage increases have been moderateon the average probably less than the rise in the output per monhour. They cite the fact that the money supply has not been rising by enough to exert an upward pressure upon prices. They point out that competition is vigorous, both as between producers wlthlii'tho Unit-, ed States, and from abroad. And they say that the American public is tired of higher and higher prices, and will resist further increases.

Other economists, and almost all of these are privately employed, say all of this may weU be true, but nonetheles.s there is inflation aheadand not too far ahead. They answer the non-inflation group about as follows: There is always unused capacity within the economic system, except, perhaps In a period of grave national emergency. But this Is not a necessary protection agoinst inflation. The unused capacity may be in the wrong fields, or may consist of obsolete equipment.

We have a surplus labor supply but we also have labor shorUges. The problem is not one of Just getting additional workers, but of fln(ling employ-ee.s of the,ability needed.

On wages, it Is evident that aImo,st every new agreernrnt involves an Increase. In many in

stances it no longer is possible to offset this increased cost by more efficient production.

The money supply has not been increasingly very rapidly, but the reason has not been a restrictive credit policy on the part of the Federal Reserve Board. The commercial banks, as a result of Federal Reserve action, have ample free reserves to expand the money supply by an enormous amount.

Copyright, 1961, King Features Syndicate. Inc.

I find ex-Presidents more interesting than Presidents. Certainly Herbert Hoover has risen in stature, in thought, in Independence since he has been an ex-President. Harry Truman was always a salty personality but he has a better xmderstanding of the world today than he had as President of the United States.

Dwight D Eisenhower is quite a surprise. He sounds as though he writes his own. speeches, which no President can any longer do. He sounds free, evea gay. It is not so much that he can play golf without a television camera being on his heel; it is rather that he has been relived of the controls of high office and perhaps what is more Important, the advice of his underlings. President Kennedy might well watch the development of Eisenhower as ex-Presi dent and not how much better a man does when he ceases to

be enslaved by his subordinates.

The Republican Party requires intellectual and spiritual leadership. It has lost its way in the thirty years since Hoover. Today it Is divided into four parts the followers of Barry Goldwater, the followers of Nelson Rockefeller, the followers of Richard Nixon and those who hope that these three will give them back their party.

Nixon, like Tom Dewey, seems to be eliminating himself. Too astute to run In 1964, his politics would indicate that he is interested in 1968. Nelson Rockefeller is developing a strong sense of humor and is not likely to be trapped into a defeat. Barry Goldwater is building the equivalent of a new party, one which will be able to attract Democrats who are weary of the New Deal, the Fair Deal and the New Frontier and would like to see a party that reminds them of the last days

Both domestic and foreign competition is severe. But there comes a time when an individual concern, and a whol^ industry, either has to raise prices or go bankrupt, and in many places we are approaching that point.

The ccMisuming public never likes higher prices. This has not been sufficient to prevent a doubling of the price level in approximately the past twenty . years.

So, those who fear inflation conclude trat the arguments of the non-inllationists do not hold water. And remember, that we are going to have a deficit of at least $6 billion in the Federal government this year, and perhaps another deficit next year.

In our Judgment, therefore, tho.se who fear inflation have much the stronger case. The run-up of prices will not start Immediately, and it will not be sharp, but the next major price move will be on the upside.

Other Editors Saying Too Smugly Satisfied?

Ooinions

In Brief

Government: An institution that lives not only beyond its owm Income but beyond ours, too.Carlsbad (N.M.) Current-Argus.

(Goldsboro News Argus)

, You have heard it said and you may be one who agrees with the truth of the charge. It says that Eastern North Caro--lina could break out of Its agricultural poverty and apathy if the men of property, land and money, werent too satisfied with things as they are.

Elmer Brock of the Mount Olive Tribune, commenting on location of a new garment plant in his town, makes the assertion that actual opposition to iitous-trilization has prevented growth in that direction.

We do not see the actual op>-position but we do realize that those who have solid position, good tobacco farms and a good income may like things too much as they sire. Dr. Clarence Poe long has campaigned for the business or professional man or the successful farmer to strike out in new directions. He has challenged the accepted philosophy of security, that the way to leisure and a sure income is to buy more tobacco land when money is kvailable. Dr. Poe, one of the greatest minds of the past 50 years, insists, logically, responsibility to help develop aw' finance new' ventures which utilize our materials and products.

Elmer Brocks discussion of the idea is titled in the Tribune Industrial Break Through says Mr. Brock:

For a nation to remain free. Us people must take the re-Fpnn.sibillty to keep that God-givcn freedom. What are you going to do about it? If you think you are too busy, remem-bt'r Hungary, Tibet and Poland. Rearrange your schedule to fulfill your responsibility for the preservation of freedom. Churubu.sco (Ind.) Tri-County -Truth.

For the first time in too many years. Mount Olive has the firm expectation of the addition of an industrial payroll to the local economy, in the announcement of the garment manufacturing operation to be established here. While comparatively small to begin with, as such

operation.s go, it will hav> a decided impact locally.

Not the least significant fact about the new industry to come here is that it might be called a break-through of the line of resistance to local industrial progress which, according to decades of rumors, has been used behind the publics back by individual too influential to ignore, in order to keep the status quo. If such resistance try-ly existedand reports of it have been too numerous to discount completelythen this breakthrough may be of growing importance in the years ahead as these people who should have been helping instead of hurting. find that what helps Mount Olive economically can have nothing but a beneficial effect on their own applecarts.

Working in the face of Influential and secret opposition must have been very discouraging to Industrial committee members, and they have made mis-takes-^uch as last weeks handling of the publicity so as to exclude the hometown newspaper in reporting Its progress. But, the notable facts is that they have succeed in the highly competitive field of Industry-luring, and we Join the rest of Mount Olive in appreciation of their efforts to help us all.

It strikes us that this type-of industry is especially well suited to this area. Workers needed are mostly women and there is a tremendous reservoir of such workers represented among town and farm families hereabout. who would welcome an opportunity to supplement the family income, or outside activity after the family needs are met.

We believe there will be more industry in our future__

of A1 Smith. Barry Goldwater* strength is not in his emerging leadership within the Republican Party as much as It is in the broad, non-partisan, conservative next generation following which looks upon him not only as a leader but as a prophet.

The re-emergence of Eisenhower complicates an already complex situation. Eisenhower not run for President agsdn under the CJonstitutional limit to prevent a third term, but he might develop such political strength that he could name his successor in 1964 and finally in 1968. At any rate, he is moving upon the political stage with more agility than he evidenced when he was President.

Cardinal Spellmans A1 Smith Memorial dinner is each year a barometer of political significance. There are usually three speakers, the Mayor of the Oty of New York, the Governor of the State of New York, and one other. The audience is very mixed, representing the leading persons in the city, without regard to faith or politics.

This year, on this occasion. Mayor Wagner made a good speech, but the audience was cold. In fact, one was startled by its frigidity, for generally speaking, this particular au-aience is good-natured and generous with applause. Governor Nelson Rockefeller was very human and used the occasion skillfully to give Mayor Wagners opponent, Louis Lefkowitz, an opportunity for a bow and for applause. But the enthusiastic, spontaneous, exciting applause went to Dwight D. Eisenhower who appeared as a general, not as an ex-President. The audience was back in the days of, We like Ike.

Politic aUy, all this is significant of something, possibly of the resumption of leadership an ex-President over a very split party. And should that develop into real political strength ERenhowers sigiiifioence wiU be outstanding during the next years. It will strengthen the position of Nelson Rockefeller. It is likely to weaken Richard Nixon, because as the last defeated candidate, he cannot compete successfully with the last elected candidate for the usually meaningless titular headship of the Republican Party. In fact, politicians feel that Eisenhower is elbowing Nixon out of the picture.

At the end of the A1 Smith dinner, at any rate, Eisenhower elbowed everyone out of ths way. He took the applause and the cheers. Naturally, the politicians were not a little surprised that the speaker was Eisenhower and not President John F. Kennedy. On a previous occasion. Eisenhower spoke at this

dinner when he was President of the United States. This event is arranged long id advance

and the date is ndt so rigid

that the dinner could not have

been adjusted to the needs of the President of the United States. There is lots of politics in that.

There Is, of oourse, mors to Christmas buying than immediately greets the eye. When you' select a present for a relativs or a friend, you actually begin an individual business cycle. Not only do you glvs pleasure to the person receiving the gift, but you give material help to the retailer, providing him with the cash that he requires to conduct his important distributing operations. Remember, too, that your money not only gives him his small profit (a few cents out of your dollar), but it also moves along in part to the producer, the clerks, ths landlord, the advertising outlets, and others directly or indirectly involved.

Of special significance is ths fact that the storekeepers payment to the manufacturer permits him to employ more people. The manufacturers workers tend to spend their wages at the store, thus completing the all-important cycle. When the cycle described works smoothly, the entire nation enjoys prosperous times. If ths cycle breaks down at any point, business and employment decline (they are two barometers that always move together). Then, unless something is dons to repair the break, we are likely to slide into a depression.

HOLIDAY BLTLNG, 1961

All signs thus far point to a good Qrristmas buying season for 1961, even though it is always possible for some last-minute occurrence to change the outlook. Readers will get my detailed Outlook for 1962 in this paper the last we^ of Busi-cember. It will treat of Business, Inflation, Retail Trade, Wages, Employment, Politics, and tb Stock Market. Prom what I see now, this Forecast should indicats a Merry Christmas for you.

'All sections of the country, of course, will not be equally happy this Christmas. The thousands of families in Texas and other areas which have suffered . damaged and lost of homes from hurricanes and floods cannoKfc^ be expected to forget their losses. On the other hand, states which have been drought-ridden are rejoicing over recent rains. The weather could still be a big factor in this years Christmas buying. In fact, we are inclined not to attach enough importance to ungovernable forces such as weather, floods, epidemics, threat of war, etc.

BUILDING shelters

The present rush to build fallout shelters poses another quesUon for business. Too much talk along these lines could hurt general trade. Manufacturers may ask. If this fallout U coming, why work so hard? Why bother? And workers may give more thoughts to the problem of finding shelter than to doing their Jobs or spending their Christmas bonuses. Worry about the future could conceivably havs a darkening effect on the wou-look for retail trade this ap. proachlng HoUday Season

k^olves an Increase. In many in- Truth. T T

Strength For Tocloy Busiri6SS D6VGlopmGnts

^ Bv ELMER ROESSNER been iir?1n? iirh a i-niin anH . 1.. . _

By EARI. L.> DOUGLA.S.S (O.NC K K .\ IN (i LN SP IK AT ION The word inspiration Ls derived from two Latin words which meaiw to breathe into. An lnspu*ed writing is oiie which ha.s had something breathed into It. An inspired person has had power and skill breathed into him. Inspiration is the state which results when something ha.s been breathed into a person or thing.

We are told in the early chapters of Genesis that Ood breathed into mans nostrils and he became a living being. We read that on Pentecost following our lords resurrection, the Holy Spirit came down upon an assembly of one hundred and twenty 'Christian believers. They were inspired. Something was breathed into them. v

Occasionailj we meet people

who..inspire us. We can all look b.ack upon teachers who inspired us. Perhaps we have

been^ inspired by the appeal of

sonu; great cause. Let u-s be

well aware of the fact that inspiration has never cea.sed. It Ls a continual process. This breathing of the higher Into the lower goes on all the time. People find new life because of the contacts they have with unusual inspired) people. Go(xl literature has its origin in the minds and hearts of men who had , something breathed into them from above.

The Bible Is Inspired. So, very frequently, are Its readers. The Church is Inspired. God is ready to pour more Inspiration into the world and into our hearts If w show ourselves *eady to receive this lofty pow

er.

By ELMER ROESSNER Here are some unusually significant business developments: Aluminum whiskey bottles are coming. The Internal Revenue Service has decided that seam-le.s.s aluminum liquor*,bottles may be used as containers for liquor of not less than half pints, providing that they may not be readily opened with household can openers, that they carry the usual warning against re-use of the bottle, and that the aluminum not mingle with the alcohol to dangerous extents The ruling (Rev. Rul. 61-180) is based on a section of the law providing that spirits may be sold in bottles of glass, earthenware or other suitable material approved by the Director, Alcohol and Tobacco Tax Division. Aluminum Is not an approved material.

The aluminum industry has

been urging .such a ruling and is reported to be ready to turn out aluminum grog containers immediately..

SBA AK.MED FOR CRACKDOWN

The Small Business Administration has notified the business world that it will stand for no monkey-business with the operation of Small Businiiss Investment Companies, which are organized to provide equity financing for small enterprisers.

Under the original law, t)ie SBA was required to bring SBIC's into court if they were not complymg with rules on Interest and appralsah. But under an amendment, the SBA can issue its own cease and desist orders for minor violations. And SBA Administrator John E. Horne has notified all regional officers to use theu- power to keep the corporations on good behavior. AUTOMATED CHRISTMAS

Nieman-Marcus of Dallas has come up with a Christmas gimmick that will make other department store promotion managers turn red and green.

Shoppers who dont know what to get for friends and relatives need only check off a form, listing age sex. relationship, vocation, marital status, dwelling place, hobbies, collections, economic status, habits, entertainment, sports, health, personality and size, and price of gift wanted. The data are fed into an IBM machine and out comes a list of 10 gift suggestions.

Under vocations, newspaperman is omitted.. Under dwelling place, in addition to apartment, house, farm, etc., Jail is also listed.

SHAGGY STORY

Sol Abrams, a shaggy, publicity man. has sent us a story about a toy poodly puppy and

Alfred J. DeLauretia, assigned to a government mission in Karachi. Pakistan.

Mr. Abrams writes that Mr De Lauretis fell in love with ths puppy in a window og Max Hess s pet shop in Allentown Pa He paid $179.50 (marked down condition

that it be shipped so as to arrive in Karachi the same time Ds Lauretto did. Hess, who mll

K ^ bur

eau, which set up the deUvery

pc Lauretis is going to Europe

Ja d before emplaning

hipping

ch^uJe was worked out so

of the

flight, both DeLaureUs and th pup wlU be on the .^e pu?e If the diplomat doesnt name toe pup Max or Maxtoe UnlJd ^represent the