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TlMtrtdftjri Aufttst 24, 1961 , y ^

Troop Movement Strengthens Hand

President Kennedy's order sending some 1,500 challenge the move if they had chosen to do so. American troopi teto West Berlin during the past By announcing In advance the troops ^uld be ireeksnd i in our opinion, the most decisive action moved into West Berlin and by designating the au^ teken by the new President In the face of an inter- bahn,'*the President took a calculated risk that the ni^onal crisis since he came to office* Boviets and East Berlin would not try to stop the

Tt is we believe a move which strengthened the movement. Certainly there would have been leas risk hand of the United States In International affairs, and had the President ordered .the troop movement with-one which indicates that the President has learned out no prior announcement, or if he had ordered the iwm pMt SkM of hU dmInl.tratlon In th. fow troop, to move into West Berlin by P>f rnontli he has been in office. prior announcement of the movement and by designad

til nits of the fact that the reinforcement group the autobahn as the route, the President provided of 1 ?00 Ameian ^opi muB?^ tokeS the Soviet, with the best

force sent to West Berlin, it has significance in the reinforcement of the Allied g t

future East-West negotiations over the divided city. Berlin. . in

Army Secretary Elvis J. Stahr has asserted that the In contrast with most ^ of

unchallenged passage of the troops into West Berlin recent months, this indicated initiative on the P tedtaWe^willL no war between East and West the United States. It a so created a ^er the city. , could have involved military conflict had the Soviets

> Whether this statement is overly optimistic, only attempted to stop the movement of the batt egroup. time will tell. But there is reason to belieya that the The incident, we feel, indicates a str^g hand for move on the part of the United States was decisive. President Kennedy in dealing with the Berlin crisis. One cannot overlook the fact that the American and stronger position for the West in facing future battle group was ordered to move into West Berlin development in the Berlin situation, via the Helmstedt-Berlin Autobahn, which meant It traveled 110 miles by highway through East German territory. Further significance can be attached to the fact that tlvi*fe*ident's announcement of the troop movementincluding its routelate Friday afforded the East Germans and the Soviets sufficient time to

Line of Non-Communication

Fifty New Families Equals A New Industry

tenina Story O::

"ncomeGain

xHe

By LYNN NISBET INCOMEA recent report by the U.S. Department of Commerce shows that North Carolinians collected a record breaking more than 17 billion in personal Income for the year 1960, almost hall a million above the 1959 level. Significant feature of the report is that farm income was down, and manufacturing and travel-related businesses accounted for the increase- This Is further evidence that North Carolina, although still primar-lljr rural and agricultural, is moving out of that category into other areas of development.

Equally importantif not more sois Uiie fact that travel-related business Is moving into the official report picture to rival manufacturing industries as a primary source of income. Tlial

Is something new.

The State Department of Conservation and Development is Just waking up to the importance of this phase of overall Industrial development. Many local chambers of commerce have not yet recognized its potential. In many places the idea still prevails that industry means a factory that processes something to sell at a profit above manufacturing cost. And all the time there is right at hand a product of scenery or historic interest or recreational value, ready-made for selling. Or susceptible to development and promotion with relatively insignificant capital investment. Where big investment is required U can be Ued-ln with existing natural resources, which in many instances arc unique and non-competitive. Increasing attention is being given, but still not enough in opinion of many economists, to balancing efforts between manufacturing and travel-attractlon i^motlon.

EMPKASO-Within the past few weelEa Governor ianford. C & D Director Bowles, Cabinet Members UdaU (interior) and Hodges (Commerce), have made ^r apeechea in the Aiheville mountain area, para-mounting the opportunities there for capltaliaing on the natural soenic attractions to multiply the current big revenue from the travel industry. Yet chambers of commerce in that area seem mtn-e concerned about get-tifig factories and Industrial parks than in iNromoUng their tmique travel attractions.

A few pioneering individuals are moving in to capitalise on opporiuflltlis for industrial development outside the field of manufacturing plants. The Robbins brothers at Blowing Rock. HUgb Morton at Grandfather Mountain. R. B. Coburn and his

associates at Ghost Mountain are good examples. Capital investment in these projects runs into the millions, payrolls for em-

Nikita

lies

Although the economic importance of East Carolina College to Greenville and Pitt County is generally recognized, there is a tendency at times to overlook

the constantly increasing impact the college has upon

the local economy.

Aside from the increase in the size of the college from the standpoint of its student body and physical plant in recent years, there has also been a corresponding increase in the size of its faculty. i i - i

The beginning of each new fall term at the col- rr at PHVT T? lege has seen a number of new members added to the Ky riALi UU HjH*

^aff and faculty. This year is no exception

indufitrial plants, and thf spend- Within the next few weeks more than 50 new i Vrnr-r^-v \ / TT O

orr-'tSe. Y and staff will begin duties wRh Q V QCQHOI lb I

in the area contribute to the lo- East Carolina College. Most of these will be moving

cal and state economy and swell Greenville and Pitt County from other areas, it

mlntleve'if*^ will mean that many new people moving into the com- -

The Ashevuie area needs in- munity, that many more households which will require now geu two paid vaca-

duatry. So does the WUmington goods and services, and that many more citizens to tions a yeai-his own and one by

area, which la the metropolitan ... ^ burden of citizenship responsibilities boas. ^ ^

center of that section of the uuiuc nATnmnnit^^ By and large he enjoys the

states recreational facilities, with those who already reside Within the coinniu y.

Charlotte, Greensboro and Wlna- xf Greenville were to acquire a new industry oes his own.

ton-Salem ne^ to promote their w^uld move some 50 new families into the Hia own vacation to many an

=' sirsr'n.s a ii'Trasss-s;

know aboutexcept posaibly Old portant economic step. And yet, the tact tnat tne fi-om it mosquito-chaw-

Salem, The problpi la where to ge is adding more than 50 new faculty members ed. badly sunburned, broke, and

put major emphasis in order . . .. --------

D

er

Year

^ NEW YORK (AP)The average office employe in Amer-

tbis fall is taken in rtride by the community There

. ,u------n.. ----- commotion over the situation, trjmg to crowa a years lun m

Perhaps this i.s the way it should be.

to two weeks.

He is glad to creep back into

ea and the equally important natural trend".

the 7eno. it is impSrtant that the community not the^oice where he can reel and

title of an attractive booklet be- lose sight of the increasing economic importance of ^

the college to the community year after year. It is cation everybody benefits, it re-

phone * Telegraph Company at important that the people of the community a.^tiist laxes the employes more than

whenever po8.sihle in promoting the betterment of the on an

college. even keel while Im gone, says

the boss to Jake, his second in command. And, remember, call me long distance if anything important comes up.

Off he goes to a worrisome

Tarboro. The little book pictures Tryon Palace on the front cover and ft tobacco auction on the back. There are Iwlef descriptions of scenic and historic attractions and recreational facilities, and a centerpiece map showing the main highways.

BETTBACKA Very Important business man who is batting in the 70 percent range toward being 100 years old, tells this story on hlm.self. He permits use of itwithout names. He was attending a board meeting in another city a few weeks ago and had a reUun ticket on a late plane. Discovering the meeting was going to break up sooner than expected he asked a secretary to call the airport and see if he could get on an earlier plane. He also mentioned that his wife was out of town. She sort of Intimated he neednt be in such a hurry, that there might be some entertainment after the meeting. He Insisted on getting out as quickly as possible. Whats tht matter, she quipped. You think you've got to get there before ill the good food In the SAW has been ^eked oyer. And that, somewhat morsely confessed the man, was Just about right.

Rusk- Stays In

month at beach or mountain resort where he spends his time listening to his wife or gloomily brooding about what Is going on in the office during his abalee.

In his minds eye he sees the boys putting gin in the water cooler, and chasing the secretaries from desk top to desk top in daylong orgies.

But what really happens?

The first two days Jake, the straw boss, gets into everybodys hair by making like he is the real boss. Then one of the old-timers goes up to him.

Okay, big brother, simmer down and put away that black-snake whip- If you dont quit throwing your weight around, the gangll get together and give you some real trouble, he b&yb.

So Jake, his bluff called, calms down, and the whole office begins to take things easier.

The hired hands start coming in 15 to 30 minutes late. But since no one la looking over their shoulders and there is no one to

impress by acting, they buckle down and in two hours get done the work that usually takes them all day.

The day the boss returns, every employe shows up on time. They stack Important-looking papers on their desk and scurry around pretending to be busier than a box full of bumblebees. The office has an anxious, harried, hurried air.

Actually, nobody is really doing anything much. Theyre just acting again to impress the boss. And most of them are glad to have the old boy bacK; In a way they missed him.

Why is it this place always falls into rack and ruin whenever I take a little time off? he growls contentedly. Maybe I ought to quit taking vacations- w.

If he did. half the staff would quit.

Theyre used to having two vacations a yearhis and theirs and it is that that boosts office morale highest and does them all the most good.

x'he

COLORThe young lady was looking at a news picture of a group centered around Governor Sanford. The Governor had on his heavy dark sunglasses. He ought to wear them all the time, she said. EspeciaUy when hes having his picture made. He looks so much bettw,

The Dtily Reflector

INCORPORATED Publlihed Every Afternoon Except Sunday Established 1882 DAVID JUUAN WHICUARO, Publishar

entered at Post Office. OreenrUle. N, C. as second class mat

SUBSCRIPTION RATES By Carrier (In Towns) Week SOf

By Carrier (Motor Routes) Week SSe

BY MAIL, Payable In Advanee OreenvlUs Pott Office. Pitt County. HobcrsonvlUe. Vanoeboro Wasbliigtoo and ChocowlnUf.

Three Ifontha .............................. IH

Six Months ........ 7X10

One Tear ...........*...... tl4)0

North Carolina (other than listed above)

Three Months J a 1 S i.aja 1.1 * a*J 4 t.00

Six Monttls .........................a....aa. ' ThO

cm* Year ., W40

AO Other Outsid* North CaroUna

Three Months ...a.aa $ 4.3&

Six Months a*............................... Oho

One Tegr . .,.**1600

ASBOOIATBD PEBSB

the Assodalted Press Is excluslvsJg eoUtisd to um for |NibUcatioi> eU oews dispatehos eredfted to it or oot otherwise credited to thir piper and also the local news published herein All rights of pehlketlOD er siNidaJ dlspetehee here art alae reserved

NAT10N4I. ADVtSTlSlNO HSPBSSBNTATIYU Thomas P detk Co.. Ins., New Tork. Chicago, Atiant* Member Aedtt Bureau of Clrculetioa

All advertising copy must be received at least one day before publication date.

By JAMES MARLOW

WASHINGTON (AP) There are no vivid colors in.- the picture of Dean Rusk after watching him, reading him, and listening to him for seven months as secretary of state.

He has averaged one news conference a month in the State Department since taking office in January. The seventh was Tuesday. It was pretty dull, like those which went before.

This doesnt mean he is personally dull. But in deaUng with press and public he has no ahlne.

He is a friendly, genial man. not aggressive, and certainly not belligerent. He is extremely articulate In the sense of speaking precisely at the very moment he ii busy refraining from saying anything either very new w positive.

His news conference highlight was his statement that the big powers Win negotiate with Rns= sla on Berlin. But he had already said that last Sunday in a TV interview.

That was hardly news even on Sunday since he had already said pretty much the same Aug. 11 after returning from a foreign ministers meeting in Paris and a week before that, on Aug. 4. when he arrived in Paris for the meeting.

In shoEt. he Is not apt to put his foot In his mouth talking too much. If there Is hazard in what he says it is that he will say too little instead of too much.

Thus he gives the impression of being more a foreign policy technician than a spokesman, more a pilot than a captain.

This leads to a conclusion which seemed apparent from the time Rusk took on this Job where some of hit predecessors had been very donilnant characters, like Secretaries of State John Poster Dulles and Dean Acheson.

It suits Rusk fine to let President Kennedy make the big pronouncements and be the captain

Oth6r Editors SoyinQ Opinions Can't Hurry Space Work jn Brief

in practice ss well as in fact. Yet. while Kennedy has made some positive statements on foreign policy, he. too, has been rather restrained.

This may prove both a good and effective way of handling foreign policy. But it isnt particularly stimulating. Except for Kennedys TV talk on Berlin, it hasnt been notably vigorous. It could turn out to be much less than is needed.

Kennedy has seemed to _ this writer reluctant about talking directly to the people. His talk in June on Berlin was his first and only one. President Eisenhower made two In his first six months in office. President l^osevelt started his fireside chats at the end of the first week of his presidency.

While Rusk has appeared, several times on TV interviews the system he is followingof say-hif very little while cairyiilg on a very fluent conversation '"hardly explains and certainly doesnt stir up enthusiasm.

Quote...

A new law makes it legal for Washingtoijitrf accept contributions to help pay off the national debt. This gives ex-congressmen who ran it up an opportunity they never expected would come their way. Norwalk (Conn.) Hour.

The census bureau, bulging with all manner of speclaherd statistics reports that 62 of every 100 American householders own their homes. In the first place, this Is plainly a figure made possible by overlooking little things like mortgages. In the second place, paid up or not, people don't own homes. Homejj own them. New York World Telegram.

(Rocky Mount Telegram) While the U, S. concedes Russias edge in capturing the worlds Imagination with its recent spectacular orbital flights with manned capsules, this does not mean that Russia also holds an advantage in knowledge gained in space tests. While the Soviets have chosen a spectacular road of traveling over the space field, with its well-publicised one-shot feats, the . S. has deliberately chosen the path that Involves plodding, unspectacular tests, that, while undramatic, have yeilded vast sources of information on space problems. ^ In the long run this type of program will pay far greater dividends than the more publicized space shots of the Communists w ho are using such feats for propaganda purposes and to Impress Uie rest of the world with Red technoloifteai genius.

Russia has sent two men Into orbit around the earth. This impressed the world. Meanwhile, the U. S. has Just completed tbi two sub-orbital flights, which means we are about a year behind the Reds. This does not mean we have not made immense progress; It merely means we are more careful with the lives of our astronautseven of our monkeys. , ^

Admittedly Russia has rockets with far greater thrust than our own. At the same time, however, we have gained a wealth of detailed information about space that apparently the Russians have n(H bothered about. This Information has been painstak

ingly gathered in dozens of unspectacular, little - publicised launchings. *

Now the U-B. Is about ready to try to orbit a Project Mercury space capsuleunmanned, of courseby using an Atlas missile to hurl it into space. The test will be a vital one. If all goes well the capsule will automatically return to earth after one pass around the world. Then a chimp will go for a three-pass effort.

If the chimp comes back safely an American astronaut will take the same tripto follow the same steps taken by two Russian astronauts- Some officials of the National Aeronautics and Space Administration say the manned orltit test can be accomplished before, next January. Others, less optimistic, believe it will be some time in 19BI before it can be done.

Whenever It is finally done it arill not bear the same significance as the two Russian feats, particularly that of the first Soviet astronaut. Yuri Gagarin, who captured Uie imagination of the world with hia pioneering earth orbit. So, regardless of when wf circle the earth with an 'American astronaut it won t be as Impreaaive.

We are still behind, propaganda-wise. That is important, certainly. But scientists around the world know the U. S. U laying a sound groundwork of data built on research, routine, dull, unpubliclsed work. On such solid foundations ara lasting empires bum.

There was a Texan who wrote a check so big that the bank bounced. Bartow (Ga.) Herald.

Children that show the most drive nowadays are those in families that rate two cars. Bartow (Ga.) Herald.

A congresswoman reports that there is a saying among Europeans 'to the effect; why do you expect the United States to stand up to Khrushchev W'hen . . . they couldnt stand up to Castro?. Hillsboro (Ore.) Argus.

It may be truthfully said of men that after centiuies o struggle they have surmounted the imbecilities of magic and the quackeries of mediciim, but the more they* permit their minds to dwell up^ the art of

Sovernment the more muddled heir thinking becomes.Moran (Kans.) Sentinel.

BLOODMOBILE

' OIVE BI.OOD

BLOOSOBILE

B A DONOR ^

BLOODMOBILE

By GEORGE E. SOKOLSKY Politicians aU over the world have to find ways of making themselvea personally popular.

Even a dictator has to be popular. When the support of the

ijeople fails them, dictators colapse as Mussolini and Hitler did. In such a country as ours, the politiciankisses baWes, eats knishes and hot dogs or pizza pies; Khrushchev announces that he loves horse meat.

Khrushchevs speech on thil subject was:

Lest I be blamed by horsa breeders, I repeat what has already been said at the conference held in Kasakhstan, the horse-breeding as a. branch of meat production must receive allround development. Por it is very tasty meat. I have already become a Kazakh, as it were. It a

is a very tasty meat, very tas- w

ty. Yesterday I was a guest of the Kazakhs and it was so tasty It is very fat and therefore, maybe it is my age and my constitutionthat is, so to speak, er, you know, people (go for?) fat. Fat consists of nourish^ ing and high-calorie products and therefore its is also cheap.

T h e r e f 0 r e, it must be developed. , ^

Presumably when Khrushchev

takes over the world, vre riiall aJl eat horse meat for he further said;

Now there are many people here who have become used to this meat. And those who have ^ not become used to it; well, it is, you know, a matter of habit. First of all you cautiously try to eat it. Then you get the taste for it and you just grab it by the ears. Anyway, it is voluntary.

If you dont want to, dont eat it But those who like this meat should eat it. But I repeat again, it must be developed.

Well, that is how to be popular with Kazakhs, a Tartar race who breed horses. One year, Khrushchev was doing the same thing in the Middle West where ho pfaised corn and pleased the farmers with his compliments.

He was so excited about Farmer Garsts corn that he went back to Russia talking so much about COTH that one feared that h# would plant the whole country in corn. The Russians do not like hominy grits; they prefer kasha which is buckwheat.

This sounds trivial In the face of the great issues that face mankind but It Just goes to show how universal politicians techniques are. Khrushchev will eat a horse-meat sandwich to prove that he loves a Kazakh, just as Governor Rockefeller, when he was running for office, went down into the slums to eat an indigestible knlsh to prove that he is. in his belly at least, democratic, The politician always prefers to do a stunt rather than to discuss an issue. After all, if you or I ate a knish on the sidewalk, using our fingers to hold the greasy stuff, we should be told by our wives that we had lost our manners and good sense. But when a Rockefeller does it. it is proof of democracy. And democracy is what we want in candidates. We wankno stuffed shirts even if they have superior brains.

So the Mayor of New York walks hither and yon in the slums which he has just discovered, although he is a native, either to prove that he can w^alk or that he loves slums. In a word, he is Just as good as anybody else who has to walk these dirty streets. But why are the streets dirty? Why doesnt someone who lives in the slums ask that question? Why does he not say: Mr. Mayor, those dirty streets cold be as clean as Fifth Avente if you cleaned them up. Walking along these filthy streets does not prove that you are democratic at heart; it,only proves that jrour Sanitation Department does not keep our streets clean. But nobody asks questions.

Logic is an*awful attack on politicians who fear the truth and reason, lest they would have z: to explain some of the very curious things they do. As the trait of confusing deceit Is universal, we know that the politicians pattern must have a reason for existence. What is It? It is that the people enjoy being kidded by men whom they mwle big. It amuses the populace. It is good entertainment. It leads to en- thusiasm and votes. Jimmy Walker was a genius at making the voters feel good'. But did he do anything else?

The gap between speech and acGompUshment is very wide, but the poUtttiian knows that speech and stunts can help him hold his plAoe.

SB A Has Definitions Booklet

'Strength^br Today

By EARL L. DOUGLA.SS

.^rORGtVENW In a television prgi;am a little boy was pictured as findlni it hard to forgive someone for a wrong which had been done his father. The kindly man who counselled the youngster suggested that he talk the matter over with the Man up there, pointing to the sky. Hes an old hand at forgiveness, said the kindly counselor.

(3od if indeed an old hand at forgiveness. He has had a lot to forgive in the human race throufh its blood>talned centuries. The defiance He endures every day Is something none of us would endure for a mliiute from any of our contemporaries. He has tried lo lead us into the ways of Hgl?t, and we have

Insisted on walking in the ways of darkness. He has shown us nifrcy. and we in turn have taken, our fellows by the throat and demanded what was due us.

Gods forgiven(8 is the soul's greatest solaoe. Xf we got what we deserved we would get dlas-ter. We get what His grace gives and, therefore, we get ialvatlon. God has ben forgiving men and women through tihs agss. He is forgiving us today. We can transgress His spirit of love, and if we do. the result is appalling. But God regards us with mercy knowing our frame and remembering that ws are dust. Hes an old hand at forgiveness.

Forgive us our debts as we forgive our debtors: or 'Forgive us our trespasses as we for* give those who trespass against us.

By ELMER ROESSNER

- The Small Business Administration has Just produced a four-page laaflei defining 62 key marketiAft terms* Now aU tt^ is needed is a leaflet explaining to amall businessmen Just what the Small Business Ad-ministrMion means when it defines words.

Here art some:

Channel of distribution: The itructure of Intra-oompany ois ganizatlon units and extra-company agents and dealers, wholesale and retail, through which a commodity, prodtMt or service is marketed.

Dealer: A firm that buys and resells inerchandiM at sither wholetile or retail.

Market analyslsi A subdlviaion of marketing research which involves the measurement of the extent of a market and the dc-termlsatton of its characteristics.

SPEaALTY DEriNITION The explanation of specialty

goods is: Those consumers goods with unique characteris

tics and-or brand identification for which a significant group of buyers are habitiially willing to make a special purchasing effort. Examples of articles that *art usuaUy bought m Specialty Goods are: specific brandk and types of fancy foods, hi-fi components, certain types of sporting equimnent, photographic

of these things are ever sold at specialty shops, which usually limit themsives to womens wear.

These definitions, and the other 58, were prepared by Ralph 8. Alexander, ps^ssor of mu-kcttng, Columbia University, and tht Committee on Definitions of the American Marketing Association.

or WHAT USES?

They may be useful In legal eontracts, in law suits, in arbi-tratioD, in trade tuMOclation charters and for librarians indexing purposes* But they are of UtUf use to small businessmen.

A businessman who understands this definition: An esti

mate of sales, in dollars or physical unite for a sepcified future period under a proposed marketing plan or program and under an assumed aet of economic and other forces outside the unit for whiiih the forecast is made. The forecast may be for a specific Item of merchandise w for-an entire Une, already knows what "slaes fore-cisr wstns. -----7 -

And a buainessman who i has to turn to a government leaflet to find out what an ultimate consumer Is (One who buys and-or uses goods or services to satisfy personal or houMhold wants rather than for resale for use in business, Institutiosal or industrial relations) scarcely belongs in business.

We hsvf had govemmiatese for a long time; it looks as if business is to be exposed to col-legese.

Anybody wlw thinks I made this up can disillusion himself by writing to the Small. Buainess Administration. Washington 25, D. C , and asking for a copy of Management Aids for Small

Manufacturers. No. 127.'*

SHORT AND SIGNIFICANT BUSINESS NEWS ITEMS A toy steam engine from West Germany is the most popular itlM with ihfi at Cah&das duty free center at Niagara Falls, Ontario. . . .Every elgftt rhinules a palm tree is planted at Apollo Beach, Fla., a real estate de-vilcpment. which will Kwn have five palm trees on each of 5,500 acres. . .The Foreign Agricultural Service, reporting on Dutch imports of tobacco, gives its source as Maandstatistiek van der in-, uit -en doorvoer per goederensoort.** Bounds authoritative. . .There were 9.9 tnllUon horses in the Soviet Union on January i, compared with 11.0 million a year earlier. And, as In the United States each one was a year older. . .Over the next five years business wiU have to find executives to repises 72 percent of its bosrd chairmen, 30 percent of its presidents and 33 percent of Its vice presidents, Duns Review calculates.