PAGE FOURTHE DAILY REFLECTOR, GREENVILLE, N. C.

Saturday, October 1, 1R60

Saturday, September 1, 1960

r<---

Careful, Doc, Thats No Chicken

Figures Show Reflectors Growth

Every newspaper is keenly interested in its circu-:Iatlon day-by-day, for it is a barometer of the readership of what is printed in the newspaper . . . news, features, pictures, edito^als, entertainment articles, advertisements.

ETi^wie^ onthir^age todSrapPai^'^^ateinent of ownership and average daily circulation as required annually by federal post office regulations.

Particularly, we call attention of our readers to the circulation of The Daily Reflector which has grown steadily over the years. ^

During the past 12 months an average of 7,904 copies of this newspaper have been bought daily by people throughout the area sensed by The Reflector. While this figure reflects a growth of almost 600 daily copies since last October when the 1959 statement was made, it does not tell the full story of the increasing daily readership of The Reflector*

Since June of this year the average paid circula-^ tion of The Reflector has exceeded 8,000 copies per day and has been climbing steadily. The average daily paid

Closer Knit By . More Machines

(Oaeat wrtter today, Jack Ri-. ley, Dtraetor of PubUctty, Car^. ^na Power ft Light Comiwiiy)*

S -

are making friends througfaout North Carolina and parttealar^ agricultural areas of tho State. No, its not the ul-timato In autcmiation. but rather madnes are becoming the rehiclo a closer friendship between urban and rural folks be-twcMi agricultaral and Indus-' trial.

This closer knitting of persons with dlTerae Interests iny from the slow but suitrf^ dustrialization of hitherto overwhelmingly agricultural areas-of the state.

This is true because new in* dnstr^ art popping up in Uie sparsely settled farm regions fast at the time that mechani* sstton of farm operations is creating a surplus labor pool that mechanisation of farm operations is creating a surplus labor pool that had no alternative save a different vocation or migra* tion from the area.

Thanks for the unflagging seal ef OovenuB* Luther H. Hodges, the new factories are coming in larger numbersand just In the sick of time. Six y^s and more under the Hodges banner has placed North Carolina high in the ranks of agricultural southern states with a growing appeal to industry. Part of this appeal lies in such age-old advantages as climate and natural resources; but the GovcrnOT added two new elementsa favorable government climate lor business and a salesman^P that ttL the whole world (yes. even European prospects) about idl these advantages.

As is too often the case. Governor Hodges is better known and more highly respected for his tndustry - hunting talents .abroad than he is here at *^xne. Of course, these talents .are wril known and fully i^pre-eiated by the Conservation and Development agents who troop with him and by the cooperating industrial development specialists of private companies, mich as Carolina Power ft Light Company.

These latter agents are pret-ff highly themselves. Tor instance, at a U.S. Chamber ef Commoce regimial Aircade

.JB Greensboro last year, a specialist for the Chamber remarked from the rostrum; *'You come to ask us for techniques eo hMlastrial development, but 1 must tell you that you people 'down here are ti experts I know mme better than Dan Slewart of the Carolina Power ftt Light Company." - .

A check with Dan Stewirts department this week revealed jpome interesting records on re-wmit industrial growth In agri-woltural North Carolina. His files showed that during six years of Hbs Hodges administration (1954-'M Uiclusive), new plants or ex-wemrions la SI southeastern N(Hib 'Xhrollna counties had resulted fa new investments approaching $isi.000,000. new annual payroll ef $86,843,000 and a total of 21.-A44 in new jobs seated.

The trend Is gidning momcn-lom. During the first half of this

wear, the figures fere $21,819.000 ip new investments. $7,420,000 In

new payroll per year and 2,845 new jobs. Since July 1, new announcements added $5,000,000 to the Investment, $1,830,000 to the payroll and 615 to Uie new jobs created.

With anytiiing approaching adequate follow-through, tiiis increase in manufacturing for areas previously dependent on fariMig should continue at the present pace or even better.

In former years, an attitude often prevailed that industrial gains were made at the expense of the farm, and vlce__Yersa. YfJtere was much urtn-versus-rural, and farmer-versus-indus-triahst feeling. However, the mutual benefits that are accruing to the various groups is erasing the lines between them. If a new plant stimulates the local economy, it stimulates the local market for farm produce andas any purchaser will testifyit increases the market value of farm lands.

Diversity of new industry also has served gradually to boost the average income, so notably low in North Carolina. In a period when inflation produces a , highly deceptive v|ue in rising salaries, the' ^uence of wage scales in more skilled and specialized fields Is highly desirable.

It goes without saying that Uie new jobs created-in the field of electronics or watclumaking, to cite these only aa examples, does miKh more f(: the average income than the same number of jobs in the less skilled fields. \ 1

' Machines are making friends with the tax coUcctor.Nqg^ew plants and expansion of pfifate enterprises go on the tax books to bolster badly needed revenues. This is especially welcome in counties where government establishments and tax-exempt cooperatives may contribute to the general economy but add nothing to the tax tills. The tax collector is especially hard-pushed in 'counties which thrive on the payrolls of military establishments but see valuable acres of military property taken off the tax roUs.

POPULATION MIGRATION Despite the new jobs created by recent industrial investments, the trend is not keeping pace wtth the states gain in popula-ti(m and the result is a steady migration away from North Carolina. Preliminary 1960 figures already have been released by the Bureau of Census and have been lately revised. Although still further refinements may be made in the final totals, the general results already are known and they contain some startling disclosures.

While the excess of births over deaths gave the state a natural increase of approximately 75,000 people, its actual gain was less than 500,000.

While a considerable portion of these were Negroes moving North, the next major group among the migrants were persons displaced from agriculture through modem mechanization. These trends are a major* concern to rural socialogists such as Dr. C. Horace Hamilton of State College, who has made numerous critical analyses (Continued on page six) .........

circulation for tha month of September was 8,555, but even that does not tell the full story.

This week, for example, the circulation of The Reflector has av raged approximately 8,660 copies per day purchased b.* individuals who buy The Reflector becatise-'they^" want'tp

While we are pleased with this growing circulation, we are also aware of the increasing responsibility it places upon our staff as more and more people daily look to The Reflector as their primary source of local, state, national and international news, and as a buying guide through the advertisements which appear in each issue.

The number of copies of a newspaper purcTiased daily is only an indication of the number of people who depend upon it for information of all kintis day in and day out. National statistics show that on the average between three and four people read each copy of every newspaper.

As we have done constantly during the 79 years since this newspaper was started, The Reflector is continually striving to afford its readers a better product and its advertisers a more effective medium through which to reach the people. We are keenly aware that a newspaper cannot be measured entirely by its circulation. Its worth to the people it serves must be measured by the quality of the service rendered and the manner in which it discharges its responsibility to the community, county or area it serves.

As The Reflector marks another milestone in its growth of readership we remind ourselves anew of the pledge that its pages will be dedicated to the highest ideals of journalism, aware that only in rendering a genuine service can it fulfill its proper role in the daily lives of the people of this county.

Tobacco Crop Living

Up To The Predictions By don schlienz

T2fcs-MANNIK0

There have probably been fe wif any years in the long history of this tobacco producing region when tobacco sold on the auction markets brought prices comparable with the average that have been chalked up day after day in the past couple of weeks.

On the Greenville market, for example, a new record was set Thursday when the market recorded its ninth day this season in which it paid out more than a million dollars for tobacco sold that one day. The previous record was several years ago when the market recorded eight million-dollar-days in one season. This year, with considerable tobacco remaining to be soM, it is not being overly optimistic to expect more imllion dollar days to be recorded on the Greenville market before the season ends^

Since the first of the selling season, average prices on daily sales have pushed steadily higher, past the $60 mark for an entire day's sale, and now averages in excess of $65 for daily sales on a market-wide basis. At the same time belt-wide market averages in the $60 range have become frequent.

The 1960 tobacco crop, which was looked upon as one of the best in years throughout this area, is living up to pre-season predictions as the purchasing companies complete for it on the market floors.

Khrushchev Is

A Time Of AnticiDation

Anticipation, under certain circumstances, can be a glorious thingsometimes appearing

even better than the realization sometimes worse than the event in question turns out fo be.

There is anticipation around the house. Two kinds.

The "county fair bug has bit our two smallfry and inflicted them with anticipation canying high hopes and planning and

exagerated dreams which, if accomplished, would wreck the family budget for years to come.

There is anticipation too among the adults, a sort of "sinking feeling", if you know what I mean.

It doesnt do to casually mention the word "fair (even in referring to the weather) in the childrens hearing. They will jump on that word and loose

Ownershin Statemen

Creating Failure

The Duly Reflector

INCORPORATED

Published Every Afternoon Except Sundmy Established 1882 DAVID JULIAN WHICHARD. Publtehar

Entered at Poet Office. OreflDTtUe. M. O.. m aeoood daae

SUBSCRIPTION RATES By CarrUr Week ,SOe

(BY MAIL, Payable in Adwmmem}

Three Month ----- , ________ _______f 3.50

Shi Montha__________f .80

One Yep________ 11.80

MClfBRB AMOCTIATED nie Aoe!t0d Preea ii exehiahreiy entttled fo uae fer poMleetlon & oeee dteDatcbec mdltetf to tt or not ottierwlee credited to ttile paper and alio tb loeai nem pnbltehed berotn AO ligbta of prtaMcatlfln at apeda) dispatches here are alao lawmead.

NATIOIIAL ADVnnsiNa RCnteSENTATiytt

Tnrk, Chlcafo, Attanta Member

nsiomas F Clark Co.. Inc., New Audit Burean of (nrculatlcn.

.AO adrartlalnt mpy mtiat tm reeetred at laast out day befotw pubtleatlao "

By JAMES MARLOW

WASHINGTON (AP) If Premier Nikita Khrushchev is trying to create the impression hes a dangerous man to tiiwartbecause he has not only a bad but an uncontrollable temperhes succeeded.

War could come out of a sudden temper tantrum.

But being dangerous is not synonymous with creating fear. It can create contempt. He is not scaring the Western powers. Its too soon to say whether he has made the small and neutral nations jittery.

His conduct in the United Nations to date raises this question: Is this leader and representative of the Soviet Union the best the Russian people can produce?

It wouldnt be surprising if his days in Russia are numbered.

He has scolded. mocked, threatened, attacked and created disturbances by heckling in the U N. haU and pounding the table. In a place where decorum and not outbursts is supposed to prevail he has made himself a spectacle.

If he keeps up this performance his mission will probably be a failure to this extent; that instead of bulldozing the rest of the world he will have made himself loathesome.

His four interruptions Thursdayw'hen British Prime Minister Harold Macmillan was addressing the U.N. General As-.semblycame under the head of bad manners, at the leajst.

The more Khrushchev gets ( loose in public the more he looks like a primitive.

Last weekduring and after his own speech in the United Natiq/is Kiinishchev a'tpckf'd the West, belittled it, condemned it, tried to immobilize the United Nations itself by a proposal to jrevamp it, and threa

tened to reject disarmament unless he had his way.

No one Interrupted him. He had the stage to himself.

Thursday, Macmillan, in the course of outlining a three-stage apprdhch to "the key problems of disarmament, accused the Communist bloc of using outworn and obsolete slogans to distort issues.

This was too much for Khrushchev, who had dished out much worse a few days before. He became steadily more angry.

And when Macmillan said the West wouldnt buy the Russians demand for revamping the U.N-, Khrushchev began pounding the table. As Macmillan went on. Khrushchev wagged his finger at him and shouted.

Associated Press reporters said never in its 15-year history had the U.N. General Assembly seen such a performance. They quoted some delegates as saying they were appalled.

It was the first time any member of the United Nations had heckled a fellow delegate. Later. outside the United Nations, Khrushchev denounced and belittle Macmillan although he was supposed tnand did confer with him an hour later.

There is a point where a man stops looking bad-tempered and begins looking childish, where a bully-bov become.s a nuisance. Khrushchev is close to that . point-

There is .something barbarous in the conduct of a man w'ho insulte and belittles others >- as Khrushchev in the past few month.s has done to President Ete' nhower and the Westand then thinks a handshake wipes the .slatp clean.

Khnislichev is rapidiv becoming not the be.st Russian to do business 'with but the worst.

STATEMENT REQUIRED B Y THE ACT OP AUGUST *4, 1912, AS AMENDED BY THE ACTS OF MARCH 3. 1933, AND JULY 2, 1946 (Title 39, .United Stotes Code. Section 233) SHOWING THE OWNERSHIP,^ MANAGEMENT, AND CIRCULATION OP The Daily Reflector, published every evening except Sunday, at Greenville, North Carolina for October 1st, 1960.

1. The names and addresses of the puWisher, editor, managing editor, and business managers are:

PublisherDavid Julian Which-ard, Greenville, N. C.

EditorDavid Jordan Whichard, Greenville, N, C.

Managing editorDavid Jordan Whichard, Greenville, N. C. -

Business managers John S. Whichard, David Jordan Whichard. Greenville, N. C.

. The owner is: (If owned by a corporation, its name and addr^ must be stated and also immediately thereunder the names and addresses of stockholders owning or holding 1 percent or more of total amount of stock. If not owned by a corporation, the names cind addresses of the individual owners must be given. If owned by a partnership or other unincorporated firm, its name and address,^. as well as that of each individual member, must be given >.

The Daily Reflector, Inc., Green-vUle, N. Cr. -

^j:Pavid Julian Whichard, Greenville, N. C.;

Virginia S. Whichard, Greenville. N. C.;

David Jordan Whichard, Greenville. N C.;

John S. Whichard, Greenville,

N. C.;

S. L. Bridgers, Greenville, N. C.

3. The known bondholders, mortgagees, and other security holders owning or holding I percent or more of total amount of bonds, mortgages, or other securi-Lit are: Security Life and Trust Co., Winston-Salem, N. C.

4. Par^raphs 2 and 3 include, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or corporation for whom such trustee is acting; also the statements in the two paragraphs show the affiants full knowledge and belief as to the circumstances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bona fide owner.

5. The average number of copies of each issue of this publication sold or distributed, though the mails or otherwise, to paid subscribers during the 12 months preceding the date shown above was: (This information is required by the Act of June 11, 1960 to be included in all statements regardless of frequency of issue.)

7,904

DAVID JDUAN WHICHARD Sworn to and subecribed belmre roe dey of October. 1960.

MINNIE A. MANNING (My cTOBirnaitoo expiree July 31, 1961.)

reason

Average Paid Daily Circulation of

THE DAILY REFLECTOR

For Month of September 1960

8,554

Is imposed

The excitement and activity will bouy their energies to such a degree that the thought of bedtime will become abhorrent, and it will in the end be necessary for frazzled and yawning parents to drag them home.

A wild and wonderful evening is in store.

I dont see how we can get out of It. >

But there are. you see, two different kinds of anticipation involved. . .or maybe you could call one of them apprehension.

Action

fresh clamor of "what Ina going to do.

For two weeks their parents have been hearing the query "bow much longer til the fair gets here?; and now that the magic of the midway is just around the comer, suspense is piled on top of suspense.

The boy, older and more experienced in ways of county , fairs, has had his ready Imagi* nation still further inflamed by playmates older than he; ahd his horizons have accordingly expanded- The rides on his agenda for next week Include thrills I can do without.

The girl is less familiar with specifics, but her daring is unbounded-

Last years outing (she was only 2, then) saw her riding the merry-go-round * and sundry other attractions- Usually soma-one was nearby, but she scorned their protection. My apprehensions on that occasion were many, and when it was over I was limp, but it all proved unfounded.

So we have two small bundles of anticipation, aged 5 and S, and their particular pre-fair thrill.

Now for another kind ,of anticipation.

I can see this years ordeal will be rough.

The two smaU bundles of energy will be prepared to stay on the scene all night. . . Fll be ready to leave by suppertime.

The youngsters will be anxious to ride everything that moves- . -prospects which leave me pale and queasy (there are rides which do more than that).

Experience dictates the duo will run from one attraction to the next, and conceivably in two different directions at the same time. One or both of their parents has to keep up with them at all times- . -small children are too easy to lose when you dont want to lose them, and too hard to lose when you want to lose them.

They will want to eat. or think they want to eat, a midtitude of items which Dr- Spock would frown on; and protest vehemently wheiifreason^ble restraint

ine

Secre

WWxMelt: iokbtsirr

Copyright. ]$e$. King Features Syadieatc, lae.

^Many persons these days talk about leadership, about the need for broader, more tntenslfied leadership. It is difficult quite to understand wfat they m^n because actually the history Of. the 19th and 20tb centurier has been a revolt against leadership. an effort <m the part of the Individual to think things out for himself and to act upon his own judgment and to take the consequences. That is why during these centuries there have been so many changes and many of them have been for the betta*. When great historic changes take place, many institutions of social value temporarily seem to collapse. The cUs*^ turbances caused by such chang-* es we always more trying to contemporarily than they are significant in history.

During this century, when material security seems so urgent, such movements as Fascism, Nazism, Communism, Social-^ ism, and many others have developed to achieve total dependence of the individual upon the State.

The conclave of leactership which appears in the General Assembly of the United Nations is not too impressive. These are not men of broad culture" or of noble aspect; most of them are practical politicians, men who fought their way up ttirough revolutionary forcy or tiirough the apparatus of party organi-ytion. Most of the men at this meeting who stand out y leaders and who control the livy of people and the dytiniy of na-tioy are startlingly not strong men, not handsome men, n<M; powerful personalitiy. There is, for instance, not an orator in the crowd, Khrushchev, Nasser, Castro, Eisenhower are not great spykers either in, voice# in gyture or in nobility of thought and expression. Nassers monotony wy shocking in view of his power to sway men.

Yet. these men are leaders and men follow tiiem. Why? What is the attracticm? The arower seems to be that in an age of action, men of ytion are admired. Thye men are like swift antomobily in a race to go fyter and faster, harder and harder. It is not high thought that is wanted Imt acticm, motion for ytions uke. Note that Stalin avoided lyvlng Moscow; Khrushchev chasy about the Earh. He keeps on moving eon-stanUy, He is noisy, quarrelsome, an egomaniy, btrt he movy about. He is a man of ytion. of ytion for the Mke of ytion.

The first debate betwyn Vice Pryident Nixon and Seiuttor Kynedy did nothing to advance thye men from the standpoint of leadership. Here were presented. on television, two youngish, tired-looking men )hho were exceedingly polite to each other. who seemed to agree with eyh othr about nearly everything but who expected to reach their goals by different means. Ihe spectacle wy nonsensical. Thye men repryent two vastly divergent views of society: one, Nixon, believy in cairital-Ism which he calls "private enterprise, a synthetic term tlrot hanlly reiu'esents the mechan- ism; the other, Kennedy, is a Fabian Sociatilst who believy that it is the duty and respon-idbility of government to operate the yonomlo mechanism. Kennedy eschews Comlnunism which providy the sme means, but he is a PaMan Socialist.

When Vice President Nixon politely reiterated that the goals of both were identical but the meay different, what he yid wy myt discouraging because from such a statimient one can only infer that both are socialists but at a different pace. What difference doy the pace make if the end is state monopoly of all life?

Which of thye two men is the leader, the slower or the fyter? The absurdity of the debate appeared in the ridiculous questioning by radio commentators who were either badly coached or Insipidly naive. Each candidate wy yked to state why he thought that he wy worthy of the Pryldency, And the marvel of it Is that each one answered such a question.

A leader of men never states his qualifications; they are inherent in his personality. These two candidates sounded like very (Continued on page six)

Business News Is Not All Bac.

Strength For Today

By EARL L. DOUGLASS FUNDAME.\TAL PRI.NtTPLES

What doe.s the Bible teach iw about prayer?

It teaches first of all that prayer is essential to the health and growth of the spiritual life The soul can no more live without prayer than the body can live without food. There is no choice about the matter; it is im-perative

Again the Bible assures us

W'eek or a month from now. Some ijeoplebelieve that l>e-cause the prophet- Elijah ate a meal and in tije strength of the meal went forty davs. they can do likewise with reference to prayer. But the counsel of the Word of (Tod is again.st them Above all, prayer must be sincere. We mi'st come clean in sp,nfual matters as in temporal It IS futile.'^to try to deceive God. Prayer>lays,upon us the re.sponsi-

*-that the value of pettyer to be .<tince're"T!f

pay

depends upon the regularity with, which it \is employed. W need not expetjij^pWlual growth if we tddy and * then neglect pray today and (hen neglect prayer until some ^filing circumstances drives, us to^ pray, a

what we ask. but in what we do Prayer is God's great offer of Hirmel in fellowship. Let us not make ih a mere plea for ition.*! and shelter and happi nes.s. Let us pray with thF spirit and with the understanding also-

By ELMER ROESSNER *

la ancient times, kings impaled messengers who brought bad news.

All (right. Spear me.

But dortti twist the spear. The news te not all bad.

%s we enter the fourth quai*ter of the year tomorrott there are many disturbing facts. ,

Industrial production, whrch ha.s been .slightly though steadily declining since May, shows no signs of an upward spurt.

A' survey by The Set urlties and Exchange Commtesion and the DepaiKnient of Commerce indicated that spending for ^plants and pqui'.tjient in e fourth quarter will be no g. r than in the third - and priva e esti-mate.s say it will be .somewnat

1 -----

' There have been a number of disturbing layoffs. This month the Pennsylvania Railroad furloughed salaried employees for two days and laid off 3,00(hunlon worker.s While this ^riargely a result of the recent strike, the

management said it had been complicated by distressed business conditions,**

AUTO BOOM FLATTENS There was an upsurge of auto production in September, d^e to the hurry to get 1%1 cars on the market. Production now shows signs of slowing. Thats part 0 the hade rhythm, as buyers pull back to see how the new mtdete perform, and production will pick up soon. However,*' the smaller cars jjise le.ss .teel than the ,standard modete. and many of the compacts use less trim and tewer accessories, theri^by providing le.ss employment. '

The University of Michlgans**-9U1 vey of consumer aHj'uds shovs little promuse of an up-

Tins IS senous because in economic dip.s in the last few years, kardv consumers have nulled the nation out oh the slump by tuylng, buying, buying The survey ob.'^erves That, "unfavorable comments such Ofi business is

hot good, unemployment 1 high, or people are not buying' have increased somewhat in frequency in the past few months. MARKET SHAKES CONFIDENCE

*R^ent dips In the stofck markets have worried many consumers. Theres always a feeling that "they know something, and when stocks drop, many peoplf tend U)_ cling to their cash.

Richard S, Reynolds, Jr., of Reynolds Aluminum stated that his company was about to trim its sails if its sales-did not rise soon

Pi-iductlon declines in textiles. pat3pr and chemicals in August are still to be offset by rises.

The most serious facttM* is the . thscf, -

likely to blast the economy' oul of its pr'esent lethargy.

But the few may be important.

One is that governments spetd up spending before elections. Che. coming month will probably see a flood of comaitmeaU. *

Another is the intensification of the cold war. Both the Administration and Congress will be inclined to step up spendding for defenses. While Congress may not be called iKick in the coming quaiFter, the Administration is already preparing plans for a speedier buildlp of de- fenses.

Thats the way the fourth quarter looks. Better meet it eye-to-eye than to wMend all wUl be automatically lovely.

WORLD GETTING SMOKIER AND SMOKIER

Despite cancer scares, the world smoked more than two trillion cigarettes last year, according to tha Fixreign Agricultural wrvicc.Thats-an increase of more than 85 billion cigu-et^s-One Af

creases was in AustinUa, where production almosi doubled the 1951-55 annuiti averag. Another big increase was in the Soviet bloc countries, where production was 40 per cent above 11^ 1951-