PACE FOim

THE DAILY REFLECTOR, GREENVILLE, N, C

Monday, November 23, 1959

Monday, November 23. 1059

Frankenstein's Monster Grows

Brighter Tobacco Outlook Today

Leaders in the tobacco industry, both farmers and company representatives, have been encouraging in their appraisal of the tobacco situation and what the future offers.

They have pointed to the fact that overall the crop produced this year was one of the best quality so far as purchasers were concerned^that has been produced in a number of years. If the quality remains high and prices are not permitted to get more , out of line with those in the world market, it may well be that U. S. producers may be able to regain some of the losses they have suffered in foreign sales in past years.

Another factor is that the backlog of tobacco stocks held by Stabilization have shown a steady decline in recent years, removing at least partially the stockpile of leaf that hung like a cloud over the industry. After the relatively light crop this year in many sections, it is reasonable to assume that stocks of tobacco on hand will be appreciably lower at the beginning of the next selling season than they are now or were when the selling season began this year.

These factors, plus many others, have stimulated talk of increasing again, probably in 1961, tobacco allotments throughout the flue-cured area. Such a move, of course, would mean more acres under cultivation, more tobacco to be grown, handled and marketed, and more tobacco to move into domestic and foreign chanels fr manufacture.

There is also continuing talk of the need for a more realistic method of determining price supports for tobacco in order that American leaf will not price itself further out of foreign markets, and perhaps even out of a portiion of its domestic market. In the

Travel Councils

Survey Is Ready now Moving To Aid

long range program for the tobacco industry, this is a matter of utmost importance which must have the careful attention of all concerned.

From the standpoint of the farmer w'ho depends heavily on tobacco for his income the overall picture now seems to have more bright spots than has been the case in the past few years. Many complicated problems remain to be resolved, but solutions appear closer now than has been the case at any other time in recent years.

Losing A Respected Lawmaker In Durham

North Carolina and the nation will lose the services of a capable, devoted and highly respected public servant when Congressman Carl Durham of Chapel Hill retires from his seat in Congress at the end of his current term.

Most prominently known for his w'ork on the Joint Congressional Atomic Committee of which he has served twice as chairman. Congressman Durham has contributed significantly to the development of atomic energy uses by this country. He played a key role in the battle which finally brought control of the nations atomic program under the civilian rather than the military categories of the government, a move which has stood this nation in good stead.

During his 20 years in Congress, Rep. Durham has proved himself a good representative of his district and his state, and has become one of th more respected members of Congress from the nation-wide point of view.

His decision to retire comes as a surprise but his services to his state and to his nation wull not be soon forgotten by his contemporaries.

By LYNN NISBET

TRAVEL The Travel Council of North Carolina has received the complete report on the travel survey made by Dr. Lewis C. Copeland. Dr. Copeland, head of the Department of Statistics in the College of Business Administration at the University of Tennessee, is an internationally recognized analyst on the value of the travel industry, including sources and distribution of income derived from it.

Sponsorship of this survey has been a major project of the Travel Council since its organization four years ago. It is the first time data has been compiled from official government records, rather than unsupported claims of what the travel industry Is worth to the overall economy of the State.

Dr. Copeland has checked the travel counts conducted by the State Highway Commission, the National Park Service and the State Parks Division. Federal and State revenue records of taxes collected from the travel business, and correllated the official data with reports of private enterprises engaged in the trade. Every table as to source and destination of travelers, expenditures made within the state on their trips, etc., is supported by citation of authority.

There Is no new information in the report. The figures have been available all the while. The newnessand the great servicelies in the bringing together, codifying and tabulating this Information so it can be easily read and understood by the average citizen. Where exact amounts could not be ascertained, intelligent estimates were made based on provable information and approved formula.

VALUE Even with the authentic data included in the Copeland analysis there remains different opinions about the value of the travel business. Travelers are defined as persons going outside their regular commuting zone. This includes tourists for pleasure and persons traveling on business. It includes resi-oenls of Nprth Carolina and people from other states.

Among travelers so defined, out of staters spent inside North Carolina $218 million in 1958, while homefolks spent $142 million, for a total of $360 million direct money yield. This represents less than half the aggregate business done by the nearly 15.000 establishments catering principally to travel. Total sales of these businesses amounted to $723 million, broken down as follows: Auto service stations, $493 million; eating and drinking places. $160 million: lodging

placeshotels and motels, $45 million; recreation services (exclusive of movies) $24 million. It Is noted that the business listed do not Include the admittedly large amounts spent at drug stores, haberdasheries and general merchandising stores.

Soyou have three sets of figures for the value of the travel business$360 million Immediately Identified. $723 million lirectly relatel. plus an undetermined amount indirectly resulting. The peculiar thing about these divergent figures is that they are all correct. Which figures are used aepends upon the view'point, and the Copeland survey makes it easy to separate the segments and put them in proper penspec-tive.

The findings also are of tremendous value to the State of North Carolina in channeling its travel promotion advertising, and to resort operators for providing attractions that will appeal to their most likely customers.

WHENCE-WHITHER? Take, for example, the comparison of percentage of visitors coming in from other states and going from North Carolina to those same states. Tennessee sent 26.06 percent of its out of state visitors into North Carolina, W'hlle North Carolina sent only 4.8 percent of its visitors into Tennessee. On the other end of the table. Virginia sent only 9.89 percent of its out of staters into North Carolina, while North Carolina sent 14.12 percent into Virginia. It may surprise a good many people to learn that Florida sends 6.42 percent of its out of state tourists into North Carolina, while only 1.8 percent of the visitors to Florida go from North Carolina.

Another interesting fact developed is that half the tourists visiting the coastal and piedmont sections of North Carolina come from within the state, and about 30 percent of the mountain area tourists are North Carolinians.

These findings prove the tourism is not an interstate business, but a large part of it is within the borders of the state. They show that North Carolinians realize that their own state offers attractions equal to any they are visiting them more each year. Home folks last year accounted for 39 percent of the $360 million directly credited to travelmhich means the long trips. Home folks naturally contributed a much larger percentage of the $723 million sales by caterers, because that includes the home to work and home to shopping center trips not embraced in the basic lefinition of persons going outside their regular commuting zones.

Wisdom Comes In Mai'.

With Thanksgiving just three days away, there are plenty of housewives still debating whether to include the traditional cranberries in their turkey menu.

Certainly there will be countless housewives around the nation who will omit the cranberries from the Thanksgiving table this year because of the cancer scare, and the uncertainty about whether the ber-riee they get will be contaminated. Others, who might have left cranberries out of their planning, will now include them because of all the publicity in the past week.

That the cranberry industry has been at least temporarily hurt by the controversy, there can be no doubt. In the long run, however, the tremendous publicity may be a factor in helping the industry to overcome the damage which has been done. One of the latest developments is that the Department of Agriculture has launched a campaign to encourage the use of safe cranberries.

Whether the Department of Agriculture's eat cranberries campaign can off-set the fear created by the action of the Department of Health, Welfare and Education remains to be seen.

Interest Rates

NEW YORK AP)Things a columnist might never know if he didnt open his mail:

If you want to live longer, get more sleep. Many doctors now believe that if you dont sleep regularly a minimum of eight hours each night, you reduce your life expectancy.

Incidentally, the famous physi-, clan Sir William Osier, gave this tip to insomniacs: Undress your soul at night by shedding, as you do your garments, the daily sins, whether of ommission or commission.

The first known helicopter was a model built in 1490 by Leonardo da Vinci. But the funniest remark ever made about the helicopter was delivered by an anonymous genius who observed, it looks Uke something designed by a committee.

Motto for teen-agers: If you want to be successful, be like the postage stamp. It sticks to one objective until it reaches it. Our quotable notables: Mans capacity for justice makes democracy possible, says Reln-hold Niebuhr, but mans inclination to injustice makes demo

cracy necessary.

If you really want to lose weight, here are some interesting diet items to pep up your menu: One portion of rattlesnake meat contains 200 calories, five fried grasshoppers, 225 calories. 10 chocolate-covered ants, 250 calories, one serving of barracuda, 135 calories, and one small glass of skimmed hippotamus milk, 80 calories.

Seven out of 10 adult Americans can drive an automobile, or, anyway, they claim they can.

Burial insurance dates back to Roman times. Since the average person then didnt live to be 20, they really needed it.

Where did the Germans get their name? In ancient times these warlike tribesmen hollered as they entered battle, so the Gauls called them German!, from a Celtic word meaning to shout.

Lawn peril: One of Americas best-loved trees, the elm, already hard hit by Dutch blight, now faces a new menace in the form of a virus disease known as elm scorch. It takes four to

six years to kill a tree, and there is no known cure.

Fashioners in girls names change once or twice a generation. But if you think the most common boys name in the English-speaking world is still John Smith, youre absolutely right.

Man-in-the-street: the only

time a pedestrian has the right of way, says Robert Q. Lewis, is when hes in an ambulance on the way to the hospital!

How times do change! In medieval days the lending of money for interest was regarded as a sin. But today bankers are among the most respect members of the community.

Do you know who probably has the oldest army in the world? It is Pope John XXm, whose 83-man Swiss Vatican Guard was founded around 1400.

It is said that in some parts of India its okay to take a mans wife as long as you leave one in return. Weve heard the same custom is now occasionally practiced at some parties in Americas wild, wild suburbs. Somehow we never get invited to that kind of party.

|I" "I T T * " inviiea to mat juHu c

i O oIQy riign other Editors Saying .. Opinions

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By RALPH ROBEY

Today one ha5 to pay higher interest rates for borrowed money than at any time in the past quarter of a century. In general this is true regardless of the type of loan, the use to which the funds are to be put, or the credit standing of the borrower. And there is no basis for assuming that we shall see appreciably lower rates of interest in the near future.

From a quantitative viewpoint the most important factor leading to these high rates of interest has been heavy borrowing by the Federal Government. This has been necessitated by the $12.5 billion deficit in the fiscal year ending last June 30, and by the fact that in the final six months of each calendar year tax revenues are relatively low. Even though we may have a balanced budget for this fiscal year, therefore, It has been necessary for the Treasury to borrow heavily in the past few months.

Heavy Demands By All Governments

A second important factor leading to high interest rates has been the continued heavy demand for long term funds by states,'^ municipalities, utilities, corporations, and other organizations. The aggregate of this demand shows no signs of abating in the next few months. In fact it may very well increase.

A third important element has been the demand for short term loans from banks. This year we did not get even the normal seasonal decline In this type of credit, and we are now faced with a further increase as business attempts to rebuild inventories, enlarges its work

ing capital, and so forth.

Finally, there has been a persistent Increase in funds for installment credit and home construction.

Those all relate to the demand for funds. On the supply side, two points need emphasis.

First, is the fact that the volume of saving is simply not large enough to take care of this demand except at the higher rates of interest. To a major extent this is the result of our present tax system and to the huge volume of spending by governmentFederal. state and local.

Secondly, the banks do not have the resources to grant such a large volume of credit, and there is no immediate manner by which they can get such lending power. This Is partly because the Federal Reserve system is determined to prevent another round of inflation, and hence will not ease up on its mild policy of restraint, and partly because the banks themselves recognize that theres a practical limit to the proportion of loans to capital which it is safe to have, and an Increasing number of banks are at that limit.

Interest Rates To Stay High

Between now and the middle of 1960, the only one of these elements which promises to change in any marked degree is the demand for funds by the Federal Governnvent. This may make the Treasury a net supplier of funds, but it will not be of sufficient volume of funds, but it will not be of sufficient volume to cause a decline of Interest rates-

All in all. therefore, to repeat, (Continued on Page 6)

A Dead-En(d Alley? In Brief

(Charlotte News)

While the aged and infirm across the state wait for their reduced welfare checks, their plight continues much discussed but little relieved.

Some rather preposterous deadend alleys have been explored. Among them is the recommendation for using funds from an emergency National Guard appropriation to restore the amounts ctit. It obviously is illegal and Impossible. But two of the soundest ideas for solutions to the problem still await consideration.

One is Rep. John P. Kennedys suggestion that the governor appoint a committee of legislators. welfare authorities and ethers to study the welfare question and make recommendations to solve the current crisis. Another Is that the food stamp provision in the agricultural surplus disposal act be implemented.

Reason for these delays, has been the absence of Gov. Luther Hodges who has been in Europe with the state Industrial and economic mission. Now that he has returned to his office, it may be hoped that both these suggestions will receive prompt attention.

Meanwhile, the old persons and the permanently disabled whose

welfare checks have been reduced an average of five per cent still have not received their November allotments. Considering that the benefits now average only about $45 per month it is easy to understand the anxiety of the recipients who depend so heavily on these meager grants.

By the end of this week or early next, this temporary hardship will be over. Welfare authorities in Raleigh have said checks to 50 counties were mailed Monday, and the rest will be mailed before the week Is out.

However, the greater hardship, the sharp curtailment in their buying power, will be with the old folks and the disabled for some time to come.

Their plights begs for prompt consideration. For of all the welfare recipients, the aged and mflrm who bear the brunt of the reduction are the least able to help themselves by supplementing their small grants through odd Jobs or part-time employment.

Gov. Hodges ought now to give prompt thought to the Kennedy proposal for a thorough study of welfare problems, to the food stamp proposal, and to any other recommendations that may lead to a rapid restoration of the welfare cuts.

The National Safety Council reveals that 1,265,000 persons have died in this century In motor vehicle accidents in this country. By comparison, 604,773 Americans have been killed In battle or died of wounds In all this nations principal wars, from the Revolutionary War through the Korean conflict.Waldcn (N. y.) Herald.

The public mood of the country is defensive, to hold on and to conserve, not to push forward and to create.Walter Llpp-man.

GIVE

THE UNITED WAY

Chance Of War Cimmer

By ROGER BABSON

On the oceancn route from Russia to the United States, As I write this, my last report while on my two months trip, I think my American readers w'ill be Interested chiefly in my idea as to the probability of World War m in our time. .

Everywhere in Russia you see replicas of the Dove of Peace. In restaurants it appears on the frosting of your cake, in stores it is printed on the wrapping paper, and it also appears on postage stamps; while the children in the parks are encouraged to feed the doves that fly about. Every speech emphasizes that Russia is for peace while the United States is anxious for war. Even our guide asked us why the United States is so anxious to fight Russiaand why Communism cannot be allowed to help the Russian people without hurting thi United States. We are unfairly represented as a very warlike nation.

The Russian newspapers carry stories of how we fought and destroyed the native Indians who once owned so much of our land. They relate how we stole Texas, New Mexico, Arizona, and California from Mexico, which was their rightful owner. The main American news in the Russian newspapers is about our treatment of the Negroes at Little Rock. (I am told that this has let up some since Mr. Khrushchev has returned to Russia. They now talk about the Spirit of Camp David.)

DESTROYING MOSCOW

In case World War IQ should be started either by Russia or or by the United States, which latter I believe could never happen, Moscow and other Russian cities would be destroyed, as well as New York and various other American cities. Whoever might atari or even win such a World War IQ, Moscow would be destroyed whether or not we could destroy the biff steel plants and military centers in East Russia and Siberia. I am sure Mr. Khrushchev does not now want Moscow destroyed. It is a wonderful and beautiful city, the jnlde and Joy of his heart.

The foregoing should prevent World War III from coming now. However, this does not mean there may never be a World War QI after Mr. K dies. When talking with prominent Russians, I insisted that Communism and Free Enterprise could peacefully coexist in the world, as do the Catholics and Protestants who once were constantly fighting each other. The Protestants, when they got into power, cut off the beads of the leading Catholics; while the Catholics burned at the stake the leading Protestants when the Catholics got into power. I know well about this as my own ancestor, the Reverend John Rogers, was the first of these to be excuted by the Catholics.

THE RUSSUN ANSWER

The Russian leaders answer this by saying that intelligent people are now realizing that religious differences are unimportant and are gradually bi-ing eliminated. On the other hand, they claim, the conflict between Communism and Free Enterprise is economic and fundamental. They believe that coexistence of economic differences is impossible and that one system must ultimately be destroyed. They believe that Russia Is continually getting stronger through self-sacrifice; while the Free Nations are constar\tly getting weaker through luxury and euy living.

A WARNING TO AMERICA

In short, I am hoping that the United States, Great Britain, France, and the other Free Nations will have a great spiritual and economic awakening. We cannot go on watching the stock market and following the latest styles of dress and entertainment. We must make our rengln real, our politics unselfish, and we must educate cur children to sacrifice. It is not enough to say that Communism cannot win as it does not believe in God today. It can believe in God tomorrow, and then what?

In conclusion,we cannot continue leading our present artificial lives and getting softer, while Russia continues to concentrate on fundamentals and (Continued on Page 6)

Van Doren A Part Of Your Life

Strength For Today

By EARL L. DOUGLASS MORE GOOD SCHOOLS

The quality of a nation can generally be Judged by the quality of its schools. In the modern world, all progressive and powerful countries lay a tremendous emphasis on education. There is not a country In the entire world today which neglects the education of Its citizens and hold a place of any importance in the council of nations.

One thinks of the influence which a little section of the English educational system, namely, the public schools (which we in this country all private schools', and the great universities have had on the character of Britains leaders. The cool Judgement, the capacity for restraint, the devotion to high ideals,, i(jve of countryall these

received tremendous reinforcement on the campuses of Rugby. Oxford, and Harrow.

In this country we have fallen into the outrageous habit of giving schools a low rating of Importance on our national balance sheet. Schools come after factories, mines, banks, farms, forests. irrigation projects. Teachers are undoubtedly the poorest paid group in the country, considering the expense which their training involves. As a result, thousands of teachers are going Into other forms of work^ less distinctive perhaps, but more remunerative.

What an unwise national policy to put anything before the education and training of youth! No-Nothing is cheaper than good schools. No Investment will pay higher dividends than will the money invested in the teaching

By ELMER ROESSNER

If youre in business, Charles Van Doren is a part of your life. Even if youve never watched him on television, he and the other players of the fixed quiz games will influence your advertising and promotional problems for a long time to come.

Three reasons:

1. The quiz scandals have brought warnings to the Federal Communications Commission, the Federal Trade Commission and to Federal and state district attorneys to act against false and misleading advertising,' promotion and gimmicks.

2. An media have been made more conscious of their responsibility for the , content and format of the advertising they carry. Printed media as well as irdio and television have recog-j.'ized the important self-interest of policing their advertising. PUBLIC ON GUARD

3. Perhaps most Important of all, the public la now suspicious of much advertising. Many

Americana who held their

breatha for Van Doren and then felt cheated when he threw up the truth, are now skeptical of all television, and their suspicions pour over into other media.

4. Media rivalry has been intensified. Television and radio broadcasters think that newspapers and, to a lesser extent, magazines have whooped up the fix business unnecessarily. A number of television broadcasters throughout the oountry are mobilizing forces to strike back and once and for all wage a campaign to stem the smear on the medium. writes George Rosen in Variety. To these broadcasters, the real culprits are the holier-than-thous pub-lichers who, they feel are taking keen delight In downgrading TV for selfish competitive leasons.

NEW THEMATIC ERA

From this, it may be judged that any time newspapers print less than pure advertising, television operators will cry copper to Federal and state authorities. And the printed media will continue to criticize vulnerable radio and television commercials.

All this may usher in a new era In advertiaing: the sincere era.

Surely, all advertising agencies and advertising departments of large companies are at this very moment reviewing future advertising programs. Will this look rehearsed? Will this seem fixed? and Does this involve trick photography? are questions certainly being asked.

Be Sincere! will be the watchword for all young copywriters and advertiaing script writers. There will be an avoidance of exaggeration, trick pho-tcgrapliy, retouched photos,

slick demonstration and sweeping claims in both printed and bradcaae media.

There will be new emphasis on the soft sell, the guarantee, the sample, the see-for-yourself offers, the money-back gimmick and all the other pitches designed to reassure the prospective customer.

Why, even the sincera tia may come back to Madison Avenue. CURIOUS CHITS IN THE BUSINESS TILL

Displaying dates in packages of three sizes instead of one increased sales 61 per cent, the U.S. Department of Agriculture reports . . . About 25 per cent ef the small cars fuel Is used to overcome the tire drag, B. G. Roberts, a British chemist, reported to the American Chemical Society . . . American hops have become Increasingly popular In Ireland, especially for making beer for export to Asia and Africa, where natives like more kick in their brews*