rA6t rouKTHE DAILY REFLCTOIL GREENVILLE, N. C

Tueftday, July 21, 19S9

Tiday, July 21, 1959

0uest EJditorial *

Creeping Inflation Is Bad Enough

One Way Street

HoDe

Iditors note: The foUowln editorial was prepared by J. H. Waldrop, President of Guaranty Bank and TruSt Company.

Would it make you hap-if you were told that yu would receive a raise Oil the first of the month ?

Certainly it would. It would make ^e happy too if I were told I would.

Would it make us all happy if we all received a raise right now? Surely it w o u 1 d. But how long would we stay happy? It wduld mean higher prices and taxes, and prices for everything.

I Advocates of a moderate but continuous rise in prices creeping infla-don seem implicitly to issume that all the results ire, on balance, beneficial, rhe^isualize no harmful

; side effects or at least none that cannot be controlled or compensated by other measures.

those who have let it happen elsewherein short it cant happen here. Even if inflation was kept to a creep, it has been bad enough as we may well have observed continuously during the past twenty-five years. Even creeping inflation continues to lead to higher prices, higher interest rates, and eventual impairment of savings, insurance and investments. Moreover there is no gain to offset these grave consequences.

J. H. W ALDROP

Time moves on, the pendulum swings, history repeats itself, gravity continues to work and what goes up is bound to come down. Even in a controlled economy such as ours, with only creeping inflation, we learn to depend on it, expect it and plan for it. Continued expectation of creeping inflation will some day lead to fear or runaway inflation. Wage earners, businessmen, retired persons on fixed income and savers will be the w^orst sufferers. People begin to look for protection and more and more attention is given to hedges-storing up of durable goods, purchases of real property and a frantic flight from the currency of the land. Prices go sky high. People will think that government policy is determined that prices must continue to rise and never fall. There will be much unhappiness and hardship among all the people with fixed income.

Basic to all the arguments in favor of creeping Inflation is the assumption that, by one means or an-: other, the inflation can be limited to a creep; none will * argue foi* a runaway inflation. This is difficult, as experience in many European countries has shown. , Some may say that our circumstance.s are different, or 'that our legislators and planners are smarter than

Some people are already telling their children a new bedtime storyI am not supporting youyou

Crowing Public ii^elations Work

are supporting me. Meaning that we have already borrowed and spent the billions that you are going to have to pay back, if they are ever paid. As long as inflation can be kept in narfow limits we are safe. But the fact is that inflation is progressive and eventually becomes full blown. That point is reached when people begin to lose faith in the stability of the dollar. There .seem to be more advocates of creeping inflation than of any kind of deflation. Some deflation may be better for all of us in the long run.

rTi

m me

A-Bomb

By HAL BOYLE

We had a slight recession starting in lale 1957 Rv MARTHA PIERCE and continuing during 1958. Now all of that has m/Y X'lJliIVL./ri

changed. Everything

IS up-up-upGross National

By LYNN NISBET PUBLIC RELATIONS - Developments of the past three or tour years, emphasized by discussionsmany of them informal during the recent C&D board meeting at Morehead City, pinpoint the growing importance of public relations In the progress of North Carolina.

. The term public relations ^Is a relative newcomer to the evMTday language. It Involves advertising and all kinds of publicity as well as promoting good publicity. An office dictionary published in 1938 and kept in reserve for such comparison docs not contain the double word. A later edition published in 1955 gives this definition of public reflations:

^ The activities of a corporation, union, government or other or-ganization in building and main-.taining sound and productive relations with special publics, such as customers, employees, cff stockholders, and with the ^public at large, so as to adapt itself to its environment and interpret Itself to society.

The modem version of the public relations counselor had not been developed when the late Irvin Cobb said that what North Carolina needed was a good press agent. This state has had, and now has excellent highly skilled advertising men *to publicize its attractions to Ithe world. The complexities of modem economics demand equally well trained personnel to aid the State to adapt itself to its environment and interpret itself to society.

Two or ttgee illustrations will Uiuffiee to make this point clear.

AUXILIARY A great deal ' '^publicity has been given to the success of the industry-hunting safaris led by Governor Hodges into the New York, Chicago and ^Philadelphia areas last year. It tia also known that before these expeditions set out on their in-dustry-hunt many thousands of dollars had been spent in magazine, newspaper, direct mail and personal contact advertising to prepare the field.

What is not so well understood la the mass of detail work required to line up volunteer salesmen for the trip, to arrange pub-.lic,, meetings and qua^bprivate 'Conferences with prospects. Much of that work was done without fanfare, and cannot be accurately classed as advertising or publicity. It was the very essence of

public relations. This will be more necessary for the contemplated invasion of Europe.

North Carolina will entertain the Southern Governors Conference next October. The governors, will convene in Asheville, which means a heavy burden will be placed upon that community. But essentially and officially the host will be the State of North Carolina. An infinite amount of detail planning will be necessary to make the conference a success- Again, that is not advertising in its true sense, but wUl require expert public relations.

The importance of public relations and the distinction between that function and advertising publicity was recognized by the C&D board two or three years ago. Contracts with the advertising agency handling the State account included some auxiliary public relations services. These services paid dividends on the New York, Chicago and Philadelphia trips. The agreement recently negotiated calls for expanded activities in the public relations field.

If the present trend continues it may not be many years until the prime contract agreements w'ill be made on basis of public relations, with the preparation and placement of advertising copy, in print or on the air. as the auxiliary service. In fact, the larger advertising agencies are wakii^ up to the fact that even now in many instances the tail is trying to wag the dog.

TRAVEL Reports made to the C&D board this week show that attendance at State parks was up about 10 percent the first half of this year over the comparable period in 1958. Visitors to National parks were up about 14 percent, and to the Kerr Reservoir area in North Carolina about 25 percent.

Reports of the State tax collecting agencies show that revenue from gasoline, auto licenses, but franchises and nearly all the other indices of travel show increases ranging from 2 percent to 15.

All of which means that more people are traveling more miles and visiting more places than ever before. And that is another way of saying the travel industry, for some years one of the major sources of public and private income, is becoming more important In the over-ll economy.

Product, Personal Income, Production Index, Con- "Q sumer Prices, Retail and W holei^ale Sale.s and Manu-

facturing, Demand Deposits, Time Deposits, Bank

All Different, Now

everythin,, except "oneTAta

J "i 1 . , . me leeis. rnis is one oi me

unempio>ment and it is down considerably. The out- picturesque descriptions that EIs-

look IS good and never seemed better according to all Klempt of Germany, a cou-

the economists. The farmer has benefitted least be- t

I i- . , naiuuiK oi., iiiciuueu la

cau.e or over production, or the law of supply and her letters of her recent travels demand. to Paris and Switzerland, and

North Sea Islands.

What can you do? Continue to save. Own vour Letters from Elsbeth have been

own home and invest vviselv rather than snend indis Mrs. Ricks has had

, T 1 hpenu inais- with the reminder of her fath-

ci iminaiingjy. in the end you will be a happier and ers family who live in Germany.

wiser person.

Vfuscle-Display

Letters, cards, and packages have come intermittingly over the years, keeping the spark of interest and friendship between the families alive. This correspondence between continents has had to bridge an ocean and a language barrier between dic

tionary English and spoke English, Mrs. Ricks and Elsbeth, though cousins, have never met but the warm overflow from Elsbeths letters spills her way of life into the Ricks' and through her letters, she has come alive.

In looking over the letters from Elsbeth that have come since 1946, the rebirth of war-marked Germany into a new nation becomes evident in the change of tone in the letters. Tragedy and hardship came to Germany but time dims the memory of it, life picks up again, and todays involvements fill the emptiness of another time emptiness of stomach and of hope,

Elsbeth wrote' in 1946; . .

we have much famine in Germany

On

j3otn Sides

By JAMES MARLOW

The Daily Reflector

INCORPORATED

Published Every Afternoon Except Sunday Established 1882 DAVID JUUAN WHICHARD, Publisher

ttitered at Post Offiee, OrecDvlUe, N. C M seoond elsw nudJ mstter.

By

SUBSCRIPTION RATES Carrlw Weak 30c

^ (BY MAIL, Payable in Advance)

Three Montha --------------------------------------- 3.50

Six Months .....____ % 6.50

One Year ____________________$11.50

MBMmE ABBOCliATRD PBB88

Rm Assodstcd PrsH Is exclusively eotitled to use fov publlcattoD all news dlauatcbes eredlted to It or not othervlae credited to tills peper sod slao tbs locsl oevs pubUsbe# herein All rtfbto ol pobUcatkn ol igwclal dispatches hers sre also rssimrsrt i.

^ - - .

^ NATIONAL AOVKRTI81NO REPRESENT ATI VB8 Thomas W Clark Co.. Inc., New York, Chicago, AUsnu Membct

Audit Bmwso ol Ctreulatlan.

All sdvertialnf copy must be received at least,one day befoia.

jrubiieatioo oala.

WASHINGTON (AP) Each side in the steel dispute is beginning to look like a weight-lifter who wears too-tight sleeves so he can bust the seams to show his muscles.

Both sides have tremendous power, but if they keep up thLs posturing theyll be accused of overdoing it.

The steel union and the steel industry in their present strike-shutdown are following their own self established pattern a kind of slow, ritual dance which always ends the same way.

This is the pattern: the union asks higher wages: the industry says it cannot raise wages without boosting prices, too. Then a strike. Then the union gets a wage boost or other benefits and the industry raises prices.

Thats the way it has been in 1949, in 1952, In 1955. in 1956. with strikes averaging 34 days. And that is the way it probably will happen again.

This time a little self-consciousness was forced on both sides by President Eisenhower who called on them not to do anything which would add to inflation.

He said the public wouldnt stand for it. There doesnt seem much the public can doif the 10-year pattern is repeatedunless Eisenhower does something. As of now there is no sign he intends to do anything.

Since steel is a key indastry supplying 40 per cent of the raw materials for other manufacturers and products vital to most of the restwhat happens in steel can be expected to set off a chain reaction.

A steel wage boost, followed by a steel price boast, pretty surely will be followed by wage-price boosts elsewhere.

It was just this inflationary spiral Eisenhower had in mind

when he asked both sides in the steel dispute to reach a settlement that did not involve a price increase.

Since this plea focused public attention and opinion on both sides, neither wanted to look like a public villain. Both said they would show responsibility.

But the union insisted on a wage increase. The industry said this would be impossible without boosting prices. Thats what it said In 1949 before it agreed to a wage Increase and boosted prices.

The union suggested industry profits are so big it should be able to absorb the cost of a wage rise without raising prices. Both sides pumped out publicity.

Neither budgedjust as neither-budged in previous yearsand

Other Editors Saying... Equal Time Problem

(Rocky Mount Telegram)

Sen. Hubert Humphrey (D-Minn) wants to have his cake and eat it too, juding by his reactions to a withdrawl of an invitation for him to appear on a television program. A Columbia Broadcasting System program, Face th Nation, had invited him to appear on that program next Sunday.

But after the invitation was issued, formal announcement was made of Humphreys candidacy for the Democratic presidential nomination in 1960. That put a different light on the matter and changed CBS position in the case, for as a candidate Humphreys appearance on the

the strike began. But which side program could bring justifiable

is right, which wrong?

Theres one way to find out. Eisenhower could appoint a factfinding board to give the public an impartial opinion. He could do it on his own or by using the Taft-Hartley Act.

Under that act he could force postponement of the strike 80

demands from other candidates to appear on the same program, under the provisions of a ruling by the Federal Communications Commission on the equal time clause.

Sig Mickelson. CBS vice president in charge of news, said the decision was impelled by the

days while his appointed fact-find- danger that we would be re-

ers worked. He says he doesnt want to use the Taft-Hartley Act now, that there Is no national emergency demanding it.

Eisenhower could ignore Taft Hartley, appoint fact-finders, and ask both sides to cooperate. This is what President Truman did in 1949, But Eisenhower said last week all the facts are pretty well known,

Thats debatable, since so far all the public has heard is conflicting claims.

What probably Is puzzUng the public most is this. Since both sides have been through this dance time and againwith a big lass in profits to the industry and wages to the workerswhy cant they reach a settlement by reason instead of by a test of strength?

quired, if Sen. Humphrey appeared, to devote Face the Na-tion to insignificant or obscure or "now unknown aspirants for the Democratic presidential nomination.

Such a requirement would destroy Face the Nation as an important informational program. Michelson pointed out and confirmed that the networks attorneys had advised that the invitation to Humphrey be dropped.

Humphiey, indignant, claimed

he is no more of a candidate than Sen. John Kennedy and some others. Yet he seemed pleased by the official announcement of his candidacy by his friends in Minnesota. In other words, he is a candidate as far as the voters are concerned, but when it comes to free time on television, hes just a private citizen. Thats really working borh sides of the street.

The television network cannot be blamed for its position. The same applies to the others. If they adopted such a policy their entire broadcast time would be tied up with candidates demanding equal time on these programs. There is now a bill in the, works to revise this equal time problem. The measure, already approved by the Senate Commerce Committee, would exempt from the equal time ruling appearances of candidates on newscasts, interviews, documentaries and panel discussions. It would not, of course, apply to regular paid political broadcasts.

We think this bill is something needed by the industry for a long time. The equal time question is a valid one. One candidte certainly should have the same amount of air tim as Ms opponents. But the entire question should remain a matter of paid political advertisement, leaving prepared programs such as news, interviews, panels and documentaries to the discretion of the studios, and leave them the privilege otf choosing whom they pleased to appear on such programs.

and I pray you to send me some food perhaps a little grease or lard in boxes. This letter was written in French and echoed a need few in America know first hand. The same showed in a letter written a year later,

Dear Beth,

My English is bad . . . Sometimes she (my sister-in-law) helps me and my letter is better . .

Can you send me some cinnamon, soap powder, thread, sugar, lard, tobacco from Carolina and cigarette paper? For so much wishes I beg your pardon. You must not send all, only what you are able.

It is a bad time and the future is not rosy.

An egg in a year. Next week we receive an egg, last Easter the last egg,

In 1954 Col. and Mrs. Owen Marshburn visited Elsbeth and Albreck Klempt in Bonn, On Rhine Western Sector of Germany. Elsbeth had this to say of Mrs. Marshburn:

Mrs. Marshburn is so young like a young lady and she was so cordial. I am glad to have seen a friend of you.

Sunning on the beaches on Uie ^

Elands M the North Sea, tour- . second thought about g(Tmg to

NEW YORK (AP) - Marlon Brando is anxious to do a film about the United Nations

But so far we havent been able to come up with the right scrip, he said.

The actor became Interested In the U N. during a tour of Southeast Asia a couple of years ago.

I was impressed by the fact that people all over the world had given up good jobs to go to -work for peanuts for the United Nations on its technical assist-'ance projects. he recalled.

Id like to do a' story that would allow people access to information about the .N., which I feel by and large has been overlooked. But It would have to be a picture vital and interesting enough to make people want to see it. Otherwise, it would be shown only in church basements.

Brando, who has played everything from a rebellious longshoreman to Napoleon, has the role of a wandering guitarist in his 13th film, The Fugitive Kind. costarring Anna Magnanl and Joanne Woodward.

Marlon, who has trimmed down 15 pounds on a Mgh-protein diet, still retains a glacial silence about his personal life. But during a short rehearsal break in his dressing room he was quite willing to talk . . . about the international situation. It is much on his mind.

For the benefit of his fans, here are his views: ^

I think that, sooner or later, we are bound to have a world federation of states ~ a world government. Economic facts cant be ignored much longer,

It Is my theory that world wars result from a multitude of civil wars within each individual.

The thing that I hate most that frightens me most is the Indifference and blind acceptance of the destructive impulses in people.

When people cannot find a way somehow to resolve their own Innate aggressiveness then they combine with other individuals, groups and movements and attack a symbol they call the enemy.

But the enemy is simply their own unconscious projections symbolized by a racial, religious or economic issue. Or they may simply be against people with red hair or people who are cruel to their goldfish.

The result, Brando feels. Is war. If no way is found to channel these mass hostilities safely.

But he believes the atom bomb is the worlds best hope for peace:

If a man or a statesman

feels that something of himself will live on his principles or his children he is willing to die for the preservation of what he believes in.

But when he knows that he will die and notMng will be left no one will remain to mourn his sacrifice, appreciate his heroism or carry on his principles then he is bound to give a

ing Laon, Paris, and Strasbourg, Switzerland near Lake Lucerne, these descriptions from recent letters paint a different, gayer picture of West German life.

She writes:

I am brown in the face. The air is wonderful, Kuhl and windy. Have always much sand in the feets. I would like you were near. No my dear, we do not coming to Amertca, Not this year. We are too old, perhaps later.

Yours Cousin, Elsbeth

war.

That is the singular change the atom bomb has made.

Quote...

Will Rogers said, 'What this country needs is a good flve-cent cigar. What this country needs now is a good flve-cent anything, good or bad. The Canton (N.C.) Enterprise.

Opinions In Brief

Mount San Antonio College in California offers a course for credit called Hope Chest 61A and 61B for girls who want to experience the various phases of home living. Students get instruction in the selection and care of linen, silverware, home appliances and are taught bow to plan a trousseau and wedding party. Co-eds who are engaged by final exam time persumably get an A.Charlotte News.

ever, bring comforting reas.sur ance that they are still little capitalists at heart.Asheville Citizen.

Sen Humphrey (D - Minn) says the country is going to produce so much corn this year there wont be enotigb bins to store it. With an election coming ujj. we wonder what kind he's talking about.New Orleans States and Item.

Khrushchev predicts that our grandchildren will live in a Communist America. Sounds of battling over property right.s in toys, trikes, and cookies, how-

What the solution is, we dont know, but some way must be found to cut the tremendous cost of poUticsl campaigning. The Lexington Leadw.

Steel Strikes

On You

Strength For Today

By EARL L. DOUGLASS

A GOOD PA.ST

Old people are inclined to reminisce, This is probably due to the fact that the future being so limited in extent older people tend to look back on the broader expanse of years, meditate upon it, and sometimes idealize it.

Of course, there is no reason why a person should refrain from reminiscing, that is. if he doesnt become tire.some and bore hLs hearers. Some Of the

thusiasm and vitality, the person who reminisces often becomes a great social success instead of a bore.

What we should make .sure about is that we have .something good to look back upon. There is none of us who is not sorry for spots and area.s in the past. Yet many a person comes to the threshold of old age and sometimes even beyond that looking back upon a life conspicuously fuU of happy memories This person may -not have been a great financial success.

By ELMER ROESSNER

Whoever you are wherever you hide the steel strike means a lot to you. Its not just something to read about in the papers, .something thats happening far away.

The steel strike is rearranging the cans in your cupboard. Its tinkering with your job, its working on your budget, Its revising your tax bills, its gnawing at your wallet,

Nothing is made without steel! the industry has been yammering at you for years. Now it could just as tr^fully tell you, Nobody prospers without steel production.

Heres the rundown: Manufacturers have an estimated three-months supply of steel. It Ls admittedly spotty. Some firm.s, some Industries, have enough for six months;

/orts. Doyou buy or sell? Work export?

Merchandisers are being doubly bit. They will soon be getting fewer goods to sell; they will soon have fewer customers. Steel workers will cut buying: familie.s in other Industries will buy less as unemployment spreads.

This will be true of merchants of intangibles. Steel workers will be unable to keep up payments on stock purchases or mutual fund shares. Thats no idle remark. Union members are among the regular Investors in mutual funds.

INSLR-

ANY EMPLOYMENT ANCE?

Then theres t,he matter of jobs. You may not be affected, but members of your familflc and friends may be.

ing office and hoiisehold work. Of course, if you have employ- . ment with good seniority and built-in continuity, you have nothing to fear. But what about your brother-in-law? Maybe he will have to move in with you.

Then theres the cost of living, The initial reaction to tlie steel strike will be a drop. With steel workers, railroad men and others directly or almost directly involved out of work, there will be a lag in demand for food, and markets may have to unload perishables.

But eventually ^ood prices must rise, because merchants will have to adjust for the loss In buying, or go broke.

higher to provide unemployment benefits for those on strike and, even quicker, for those thrown out of work because of the strike.

There will be other consequences: The effects on consumer credit as more workers are unable to meet instalment pay-rnenti^ because of the strike; the swelling demands on service organizations re.sultlng from unemployment, and the rise of medical claim because of the greater Inclination of going to hospl-taks when there is no work and little income.

A mess, indeed.

But dont blame labor; dont blame Industry. Both are victims of the inflation merry-go-round;

This strike will be settled. There

.arc- the one.s who are full of .stories about their youth and niiddle age. In the.se older minds are sometimes stored up precious recollections occasionally of real historical value and if a persou has the sparkle to tell stores of the past with ea-

bcen characterized by sorrow and disappointment.

But a good past means a pa.st which can be recalled wdth a good conscience. It is a past of gentlenes.s, kindne.'s, tender-

TIIE PAINFUL FACTS

That means that some production wiU be cut back pretty soon and. unless there is a quick .settlement, many more will be

tteartfdncss shut down. That will mean small

faith in God. er sales, fewer jobs, less ex

TEETH SET APPOSITELY

The tax bite will become more will be a raise for the workers, painful. a rise in steel prices, hence a

With business and Income .slow- rl.se in the cost of living. This

. Travptyrtftt3;>vij..$ftiss\5iWikigWa?e.AYgd d^wiVv .tax collections will be will lead to another strike In

already laying off men. This ~ less. Of course, an 'iramediai 196}>vor

Federal tax rise is not in prospect. But some city and state taxes may ha.vc to be moved up quickly to compensate for losses on local biusiness transactions,

will soon spread Jo companies that use steel.

Meanwhile, some of the strikers and aH of the others laid off. will be seeking part-time or tlde-trwr jotrs, Their wives and steel workers' wives, too, wdl be seeit-

another rise.

Basically, the fault is in our monetary system, which is based on thin air, has the stability of hydrogen, and Is. certain to

etc. And state and, evemually, -resull m consUnl ecoaomic ta-Federal taxes will have to bt ploeions.