V V * , -r-

Thursday, June 25, 1959

Thursday, June 25, 1959

Political Interview

No Siimmit Parley At Any Price

LOOK

if the United State8* position on various points of the Berlin crisis remained ambiguous after Tuesday* nation-wide address by Secretary of State Christian Herter, one point was re-emphasized and made quite clear.

The United Stated will not abandon the two million people of West Berlin to domination by the Soviets or their East German puppets.

Whether President Eisenhower will go to a summit meeting later this year was left hanging by Secretary Herter in his report on Geneva. The President has said previously he would not go to a summit meeting unless there were sufficient progress in negotiations at the foreign minister level to indicate the heads of state might reach some agreement.

At one point in his talk Tuesday Herter said little of value was accomplished at Geneva because the Soviets gave no indication whatsoever of intending to negotiate in good faith. Later in his report to the nation he said there were certain areas of agreement between East and NVest which might be built on when the ministers return to Geneva in mid-July.

It would seem, therefore the U. S. position on a summit conference remains cool, and no such meeting will take place unless some concrete concessions over Berlin are offered by the Soviets. Yet, the United States has not closed the door to the possibility of joining a summit conference.

Certainly this nation cannot discount the fact that both Prime Minister MacMillan and Foreign Secretary Selwin Lloyd are urging a summit conference whether or not concessions are offered by Russia or any progress is made at the foreign ministers level.

For all the unity among Western foreign minis-

ADDointments

To Be Deferred

By LYNN NISBET

APPOINTMENTS Governor Hodgei' offtce' ha announcfd everal major ftppotntmenU elnce he left for a tour of Iron Curtain potnU. He liad pre* viously said mrt sppolntfnentj would be deferred until his re-tarn late next month, but sonje had to be made before July 1. This group Included four special Judges of Supremo

Courts,

Supreme Court Justices and Superior Court Judges cannot holdover after terms expire. With respect to nearly all other oqicers, elected or appointed, it is provided that they shall serve until their successors have been Mlected and qualified. All four of the special judges were re-nppolnted for tour year terms, ending at midnight June 30, 1003. Judge Susie Sharp was originally appointed to the bench by Oov* f.or Scott. Judge George Potm-taln was first named by Governor Umstead. Judges Reid Thomson and Braxton Craven were appointed by Governor Hodges to fill vacancies.

Ihe new terms run well Into the tall end of the next ad-mlnlsUatlon. There I considerable opinion that appulntmonts for four year terms should l)0 scheduled for the first instead of the third year of the Governors administration.

Governor Hodges also announced reappointment for eight year terms of Dr. O. C. Carmichael and W. J. Kennedy on the State Board of Higher Education. The new terms run to 1116'/. In this Instance the nine member board has staggered terms so tl>at each Governor can name four (In one Instance five) by appointing two every two years.

In the case of D. O. Bell, given a six year term on the C&D Wrd, while his time and that of five others to be named, later will by-pass the next Governor, there will be opportunity for the new executive to name six members in 1U61 and six more In 1?H'3.

SOLICITORS ~ Crenllon of two new sollcUorlal districts required appointment by July 1 of two solicitors. The Governor named James E. Walker for the Mecklenburg district and Rep. John B. Regan for the Bladen-Robeson distilct. They wlU come up for elerthm for (he renin hi-ing two years of the solleltorlal terms In I960. Regan was an administration stalwart during the recent Legislature. It is under-^ stood that none of the lawyer members of the Mecklenburg delegation was Interested in the sol-

icltorial post.

BELL - Selection of D.O. BeU of More head City to succeed Ce* cU Morris of Atlantic, who declined reappointment, on the C&D board was a natural. He has betm very active In promoting the commercial fisheries indu-stry and was Instrumental In working out compromise legLslation this year. He has been a recogni/cd leader .n schemes to preserve the Outer Banks as a buffer against possible Inundation of the mam land along the coast. Also he la an outstanding champion of development of the port at Morehead City and extension of Southern railroad service to tlie iKut. 'Fhe Slate Ports Authority and the C&D Dc{)artment are Ciosely affiliated. Ed Kirk, ns-hoitant C&D director, Is secre-Imy to the Ports Aulhorllv, which has offices on the same floor with the department.

Bell is the first member of C&D from Morehead City (al-tiiough Morris lives In Carteret county) while Wilmington has luid a representative on the boiird for the past 20 years. Appointments are not supposed to be made ou geographic lines, but rather with respect to economic Interests, Ihere has lieen no evidence that the Wilmington members showed favoritism for their port, hut Morehead City lolks have resented the fact they were not represented.

PIGS ~ The Installation of Mg Swift packing plant at Wilson and expansion of several smaller plants throughout the state, peclaily In the ea.st, has had some influence on the pig crop. The government crop reporting rervlce says there were 329.000 more pigs saved from farrowing between December I and June 1. or 26 per cent above last year. The national Increase was only 12 per cent Improved methods was reflected In the fact that while-the number of pigs lncrea.s-ert 26 per cent, the number of farrowing sows was up 22 per cent.

The poultry Industry, which faved the stale from serious los-s(s when cotton and tobacco drop ped apparently Is facing some trouble now', hut the sw'lne industry Is on Urn way up. If the l)*end continues next year there tuight to be plenty of pigs for the political rally barbecues.

HAllY? ~ A well known den-ir.en of Capitol Square, who ad* tnlts he has no st>eclal fondness for Governor Hodges, quipped

hat the people of North Carolina ought to be extremely happy now with the General Assembly nut of Raleigh and

oe Governor out of the countiy. BKBiiiaaaBSMi^^ i

The Daily Reflector

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ters at Geneva of which Herter talked, this one basic difference on the summit conference may not yet prove a trejnendous stumbling block to Western efforts in the Berlin crisis.

So long as Britain continues to urge a summit copfereftce under any conditions, there is little likelihood the Soviets will soften their demands on Berlin. If anything they may stiffen their demands hoping the British, rather than themselves, will force President Eisenhower to attend a summit meeting.

On what terms President Eisenhower may agree to a summit conference, or what he will interpret sufficient progress in foreign ministers conferences to waiTant a summit meeting remain moot questions.

If any satisfactory solution to the Berlin crisis is iq be gained through negotiations, the United States must not succumb to British pressure for a summit conference **at any price", and the Western powers must stand firm on their position that We.st Berlin will not be abandoned to the Soviets or to East Germany.

Local Govm'ts Still Can Use More Freedom

Some small amount of progress was made during the 1959 General A.ssembly toward releasing local governments from the apron strings of the legislature in North Carolina.

But the rate of progress in this direction is slow indeed. In terms of the number of bills, purely local legislation necessary-to enable local governments to carry out their functions, comprised the bulk of laws passed by the 1959 General Assembly. The large number of such local bills reiterate the fact that local governments throughout the state still must look to Raleigh every two years for permission to do things which local governing boards should have the authority to do without special legislation.

In recent years there has been greater recognitmn of the need for more autonomy in local government in North Carolina. The extent to which purely local legislation clutters the agenda of the General Assembly obviously is a handicap to the legislature in giving con-sidi'ration to more important state-wide matters.

The extent to which local governments must obtain legislative approval for many of their actions obviously is a handicap to the smooth and efficient operation of local governments.

While some progre.s toward giving local governments more autonomy ha.s been made the last few se8.sions, there remain far too many strings which tie local governments to the legislature.

With two years now before another legislative session, local governments of North Carolina, through their variou.s organizations, should prepare a compre-hen.sive proposal which would bring about a two-fold ri'Mull:

1. Relieve the legislature of the responsibility of enacting hundreds of local law.s every two years; and

2. Enable local governments to carry out their duties and re.sponsibilities W'ithoiit having to send to Raleigh every two years for special permission to carry out normal local government function.s.

Added Nothing To The Score

KeS DecioeDTo W

Be AN ACTIVE

O OQO

ltC<y-MANN|AlS5P^eN*iiskt srwiiMU. i...

By DON SCHLIENZ

Now, To Walk In The Sun

Great dlacoverles, such as the use of fire and the wheel, domestication of animals and atom-ftplltting, wouldnt have amount-ea to a hill of beans if there hadnt been an obvious need.

This holds true today as In tlme.s past . . . which serves to Introduce a marvel of the ages which is a boon to a host of

poor souls such as the writer who found last year a product to prevent sunburn.

All right, 80 you tan. In late spring or early summer you gradually overcome winters pallor until eventually the epidermis is sun-resistant.

But the human family is not consistent; some of us Just burn

Other Editors Saying .., Need A Critical Look

By JAMES MARLOW

WASHINOroN (AF> - Secretary of Slate Christian A. Herter In his TV-radlo report to the nation Tuesday night added nothing U) what was already known about his troubles with Die Soviets at Geneva. He reviewed the obvious.

The mild, H4 year-old Hcrters talk, while firm, was also mild. He made a bl point of emphasizing that the Western Allies would not abandon West Berlin. This may have been reas-fiurluK to the West Berliners, but U was hardly news,

Herter and the foreign mlnlst-iTH of Hiilaln and France talked for six weeks In se.sslon al-nnwl Incredibly dull and color-li'.sh at Geneva with Soviet h'orelgn Minister Andrei Gromyko.

They discussed at great lenath till Soviet demand that the Westerners get their troops out o( West Herlln and the Western- rs refusal to do anything of the kind They receiwed last week until July 13 without reaching any aareement.

On the paratnount question taring the n\lnl'*ters is there any reason to believe theyll do heller the next time'? Herter hit a small note of optimism and then became tremendously-vague.

Herter said he and the other Wr.stern foreign ministers did not go to Geneva with any high hopes, He regretted no significant progress was made.

Ihen nt the end of his talk Herter threw In thlst "The con* ierrm e irvealed pa*jslble aien.'i. of iigreement concerning specific SI rannemenUs for Berlin. I bt'-lirve that It may bo possible to build on these areas of agreement If the Soviet Union Is prepared to sccepl the conllnned existence of a free Wp^t B>r-l,n under Western proti'ctlun.

If the Geneva talks so far have revenleil anything It Is that ttie Soviets are not prepared to do anything of the kind.

It was obvious before Herter and Ihe other.s met Gromyko In Geneva that (hey could not aban-drn West Herlln which although no miles Inside Communist East Germany - Is linked with the Wests big Illy, Western Germany.

The Allied troops In the city have no practical meaning In the sen.sp that (hey could stand off a Communist a.ssatdl -- If that day came. Their presence in till' city b< ImpiU'Uint for its symbolic meaning Ihey are living evidence of the We.slern Allies support for ne Wi'.l UerUner.s, and the Al-Uis* in.slstence on keeping the MUply Une.i upon to We.st Ber-JLu through East German ter-

iltory - means the West provides the citys life blood.

If the troops were withdrawn and the supply lines closeiL la no time the Soviet and Gti-man Communists couJd force tne West BerUners to ILcir knees. Their city wuuui be part of the Communist world In no time.

Even worse. If the Western troops were withdrawn under Soviet pressure and threats, the whole We.stern alliance In Europe would come apart since Its own members w'ould lose confidence In its will and lusefulneas.

Ihls was why the West went to Geneva determined and Is still determine not to abandon West Berlin. So when Herter em-!)haslzed thLs in this talk he was stating not only the obvious but what already had been started.

In short - taking Herters talk na a whole -- sems to have no more positive reason now fur thinking agreement can he worked out with tiie Soviets than he did when he first went to Geneva In May. All he expressed Tuesday night was a small hope that maybe things can be different.

But he offered no new proposals or solutions.

Opinions In Brief

We need legislation to curb the present powers of the union dictators hu to redress the bolance of power hs betweeti UJdon.s nml madagement. The principle of imt 1-trust should be apphctl to this la Mir Ivoss montHKily. ... It la high time that the American people demand that the Kdltleal activity of organtxed labor be brought within reasonable IxHind.s, tul clo.scly governcil law - Just a.s the political activity of 11 other Individuals and groups In this nation Is govsrned by law." Postmsster General Summer-field.

(Hertford County Herald)

There has been much writing and talking recently about the problem of surplus farm products and the cast of price supports for farm products. Much of this writing and talking has been unfavorable to the farm programs which have been existent since the early nineteen-tturtles. Magazines of national circulation, such as Life and the Saturday Evening Post, and a large number of the newspapers of great circulations, have attacked the farm price support programs a.s experwlve subsidies c'tittng taxpayers billions of dollars. They are demanding that the price support and acreage imitation programs maintained by the government be abandoned, pointing out that while they are supposed to keep production ol farm products in line with dimand and need, they have failed In that purpose and great surpluses of the basic crops continue to pile up.

There is some truth In the cri-Lcisms Meanwhile the average farmer in Uiis area has suffered a decline in his income, with static or declining prices for his products, while prlcts of manufactured Items he has to buy have advanced. Therefore, it must be admitted that there is something wrong somewhere.

It is true that surpluses of wheat and corn and cotton and tobacco continue to pile up. These cost the government money to put under loan at minimum prices and hold In storage. To bring production in line and eliminate the surpluses means di'a.ilic limitation of acreage, a hmllallon that would cut acreages so that it w'ould drive many small farmers off their land, for they would not have enough acres left In production to Justify their cultivation.

This seems to point to the peed for farmers and the critics of the farm programs to do

some critical examination of the ideas that have prevailed since the farm programs were first designed and put Into operation. In this Jet age. It Is time for some new models to be designed and some obsolete parts abandoned. The old model worked well for its day and time. It brought the farmers up out of economic ruin in the nineteen-thirties. It worked during the years of World War II, when the productive capacity of the farms and the farmers upon them were strained to their limit to feed and sustain the fighting forces around the world, playing a part in the ultimate victory equal to that of the fighting men themselves. But It has creaked along since that time, without the adjustments that were needed. Now, the old model that was successful In its day and time has completely broken down. It satisfies neither the farmers nor the fanners critics.

New and constructive thinking about the farm problem is needed out on the farms. It is needed, in local farm organizations and groups. There is a farm problem. There Is a problem of surpluses of some of the basic crops. There Is a problem of too few acres for many farms under the price support and acreage allotment programs.

We have no solutions to propase for these problems. But we know that they will not be solved except by critical and constructive thinking on the part of farmers themselves. Unyielding adherencg to old ideas and concepts. no matter how well they worked thirty years ago, will only prolong the day of final collapse

Farmers need to do some thinking and some questioning; thinking to devise new plans and questioning of leadership that appears to be sterile in new laeas.

and suffer when trying to find a measure of fun In the sun.

The alternate to paying this heavy price is to stay out of the sun, stay out ol the fun, be a sitter-ln-the-shade while lifes summertime pleasures are forgone as being beyond the pale which might bCL,^lled a think-Ing-mans pun).

Through childhoods summers, stared by one sunburn after another, preventatives provided an unending search. The market places had tanning locations by the bucket; and in using them 1 learned something about sunburn remedies. So all was not an entire loss.

As for sympathy ... ha!

Why dont you take Just a little bit of sunshine at the beginning, and increase the amount every day like I do?, or, a smug *I redden, but it turns to ten, was the extent of their understanding.

This kind df life resulted In a natural course: in summers I learned to live In the shade and swam only when the sky was overcast or the sun neared the western horizon. Maybe one big sunburn a year became the rule, as a conversation-piece.

But the Man With a Test Tube has rivalled his primitive counterpart who derised the first wheel, first seasoned his meat with salt, first brought fire Into his cave. Behold, a sunburn preventive that works!

The long search ended last cummer. It has proven Itself under such trying conditions as long hours of fishing, occasional swimming, and in plain old-fashioned yard work.

The discoverer of this wonder-of-the-ages 1s unknown to me. tmt my minds eye depicts him as a former red-head who had to walk In the sun with a wide-brimmed hat, long-sleeved shirts, and at all times preferred the shady side of the street. He has grown old in his search for the answer to Sols scorching rays; and today should be ranked with Pasteur and Sir Alexander Flem-li;g.

When somebody finds a treasure like this it's natural to want to sing its praises to the .^Ries; and herein. Im frustrated. Its a product on the market; and the unwritten law says to scribes thou shalt not fteely advertise, so that you may not appear to be beholden to, nor beholden to.

Theres another small fly In the ointment. With my sun-time confidence soaring beyond belief. I miwt never forget to use that bottled treasure or the sun

By FRANCIS STILLEY

NEW YORK (AP) My son, cearing 14. bad his first date the ether night. His parents are still trying to recover.

The occasion was a dance for the Junior high school graduating class. They didnt have such things back In Tecumseh, Okla., when father was a boy, but never mind- Times change.

To start with. Master Brenn Turner SUlley didnt hanker to attend the dance at all. It wasnt because he didnt know how to dance. He does. They teach it in schools here nowadays.

For days mother scurried about. New shoes, new shirt, new tie. Letting out the coat sleeves of his one good suit to cover his gangly arms. Getting the suit cleaned and pressed.

The great night finally arrived. Mother gave son an endless review of previous Instructions in the social graces.

Father did likewise, taking the lad aside to slip him a five-spot for running expenses. The budding Lothorio also was urged not to make a nitwit of himself by abandoning his date at the dance to gather and gab with the

the other yaps.

Father tied sons tie, combed h.ls hair and loaded him into the family car with another boy to pick up their dates and transport them. The dates, who happened to be twins, were escorted out of their dwelling and what did the boys do?

Climbed into the back seat and left the girls standing. Dad had to hustle out, open toe door in embarrassment and put them in the front seat.

Sonny boy had said not to wait up. Said he could walk his girl home and make it back to the old homestead without any help. Neverthless mother, as mothers do, waited up.

About midnight toe young swain ambled in. His mother simply couldnt resist. How did The dance turn out? was the way she put it.

My feet hurt, was all the reply she got.

Strength

For Today

By EARL L. DOUGLASS .

COMMENCEMENT

Yesterday was commencement in this pleasant little village of ours. The streets were crowded. Everybody appeared to be wearing a gown or carrying one. An academic procession is indeed a striking spectacle. I recall how completely bowled over I was the first time I saw such a procession nearly fifty years ago.

But what attracted my attention yesterday was the multitude of smiling happy parents, proud that their sons had passed an important milestone in life. They sat and smiled complacently as they heard education and spiritual values exhorted and Communism and greed denounced. The students appeared as they always do to be rather longingly waiting for the opportunity to solve quickly and effectiently he problems which tjlelr elders had spent so much time trying to solve and yet had failed to solve. I could not but smile as I t'aought of the stunned amazement with which this young generation was going to discover that the problems which they regard as having an easy solution have been baffling the best minds and withstanding the most strenuous efforts of quite able world leaders for some thousands of years.

But if I have any comprehension of what God Almighty is trying to accomplish, I think that what He is interested in is the willingness of his children and their obedience, rather than their achievement. We have to learn obedience and develop a willing spirit.

-I- -I- -i

will again lower that boom. It has already happened once tin late spring), and the memory still causes a twinge.

Madison Avenue In Japan, Too

a

It would be a great mistake to believe that a peaceful agree-inent about concMlons 1 a pcRceful agreement with capitalists. It Is an agreement coucern-Uig war.ljenln.

When the modern child hears the story of ChtUerella hes apt to ask: When the pumpkin

turns tnto a golden eourh, is that regarded as stralglJt In-rome or capital gains - Industrial News Kcvsi'w.

By F.LMER ROESSNER

(Roc.s.sner, a passenger on the first Japan Air Flight from Los Angeles to Japan, lingered to examine business conditions there. Thte is the thu'd of a series of columrgi l lomohlko Ikarl grinned across the table that held our cups of tea. served by a trim, slim Jap-ane.se girl The advertising business In Japan is much like advertising on Madison Avenue or In Minneapolis. he said. "Our ulcers are just as red.

He should know. After a year With the Campbell Mlthum agency In Minneapolis, he is back n Tokyo as an executive of toe Hakuhodo Advertiaini Agency.

Interviews in Japan are like that. First, .vou bow low to one another Then you exchange cards. As you read toe cards, your facet assume an entranced expression You indicate that all your Ule you have longed to meet Mr. Ikarl and his companion. Hirochika Seki, direcUur of toe creative planning division. They inhale, as if . to indicate their life has not been complete nntil they have met Elmer Koei^snar.

Hands are shaken ail around. Everybody sits. They remark on the wonders of America. You remark on the beauties of Jflk-an. Then comes in that round-faced, arrow-hipped girl with cups of tea You sip. You *ahl But when you get down to questions, you get friendly, helpful answers.

THE SAME, WITH DlFFF.REN-

CKS

Advertising in Japan. Mr. Ikori said, is Just like advertising in toe United States, with some variations. Advertising ia an old art. When Madison Avenue was still a deer run. the Chin-donya system was used.

Heopte starting businea.ses hired Chlndonya actors. They donned fantastic costumes and masks and paraded through the neighborhood, beating drunu and waving signs callint attention to the business.

"Not much different from Lever Brotoera introduciog a new snap on televiaion. observed Mr Ikarl. "Actors, commerclak and all that.

The advertising agency began ir Japan much as it did in the UoitSMl gLales, Auenc.ui bnuaM

up pages of publications, then sold segments to advisrtisers. Then it changed, as it did in the U.S.. and now agencies get IS per cent commissions Just aa agencies do in America.

OTHER PARALLELS

Mr. Seki. whose father founded toe agency, provided some llgures on advertising. The annual volume of advertising in Japan is about $300.000.000, compared with 10 btUlon in U U.S. However, toe ratio to sales and production in Japan is greater than in the U.S.

Appeals benefits, sex. sav* Ings. prestige are much the same in Japan as in America. There is less entartainlng of cleints and prospects in Japan hence fewer martinis.

Japanese agencies are branching into public relations, and "PR is becoming a Japanese word.

The larcest adverfiser In Japan is Matsushita Electric, with a budget of more than $3,000,000 a year This is followed by toe Shlseldo cosmetic company. The lakeda Pharmaceutical Company, ihe Hitachi eiectfic machinery company and the Tokyo Shibau-

laptrks AAtnna&v.

toe absence of auto makers, the Japanese list is not much different from that of American companies

There is no censorship of advertising in Japan. However, agencies use moral restraint. But pictures of girls and cbUdren are used in Japanese liquor ads, and no one seems offended.

Printed advi&rtisemenis in Japan may have antedated printed advertisements In America. Mr. Bekl, to establish it. gave me a book of ancient Japanese, compiled by his father who founded the agency. Im not sure what it proves because it is entirely in Japanese and I still don't know what "sayonara means. Advertising clicks in Japan as elsewhere. Mr Selcl told me of a small businessman who had put aside part of his profits for toe

education of his son. The son

dued. Ttie father put the fund into advertising and now, five year later, he is one of the more successful merchandisers of

floor wax to toe nation.

Mr. Seki said his agency had :rx) clients and 700 personnel. We might be better off with fewer. he aald. Ue dktot aa#