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Brix F. HENSLEY
PuBLIC RELATIONS / MEDIA RELATIONS
�?o*
April
Dear Scott,
So how's the new (relatively so) job coming?
you are enjoying it.
Is it time to do another media seminar at your annua
meeting? There are probably a lot of new faces in management
d PR, so think about it if the time is ri
addition to how to work with the media, I have two other topics
. .
that should be of interest =m) how to get publicity
and how to put on a succes write trip. All tare
can be done at once and would reguire a half-day.
I will be working with UNC this year...coming up later
this month I have a session with the chancellor, all vice
chancellors and all department heads. That should be
interesting.
How is Mark? Give him my best when you see him and call
if you have questions. I would like very much to work with
you again.
7179 MEETING STREET Box 1555
CHARLOTTE, NORTH CAROLINA 28210 BANNER ELK, NORTH CAROLINA 28604
704/552-2223 704/898-9777
"HOW TO WORK EFFECTIVELY WITH THE NEWS MEDIA"
A MEDIA SEMINAR featuring Bill F. Hensley of Charlotte, NC, a nationally
known public relations/media relations authority.
A dynamic, top-rated seminar for anyone who will ever be approached by the news
media....individuals, corporations, associations, business executives and public relations
officials.
This revealing seminar is for all industries and professions and is guaranteed te be the
hit of your meeting.
HOW _TO WORK EFFECTIVELY WITH THE NEWS MEDIA is a unique training
seminar that enables participants to prepare for interviews, anticipate questions, field
tough questions, act under pressure and successfully handle a media interview.
ke ee +
One of today�?Ts most critical subjects is how to communicate with the public through
the news media. Good media relations is vital to a company�?Ts success.
This interesting and informative training session--guaranteed to be well received--is
available through Bill F. Hensley, a veteran public relations/media relations counselor.
The seminar is a must for anyone who will ever deal with the news media: to have a
microphone thrust under one�?Ts nose and asked for a comment....or have the media
camped on the doorstep seeking answers to difficult questions.
This seminar has been essential for corporate executives, association leaders and public
relations specialists for over ten years. And the workshop has emerged as the top-
ranked at meetings and conventions where information/training workshops are
conducted.
Participants learn how to prepare for an interview, how to be interviewed (what to say
or not to say), how to build credibility with the media (the do�?Ts and don�?Tts of a
successful, on-going relationship), how to handle a crisis or adverse publicity, an
individual�?Ts rights as well as the media�?Ts rights, and how to make the points you want
to make.
Page Two
In addition, as a bonus, two other subjects may be discussed if desired. They are:
how to get favorable publicity for your firm/association/client/project, and how to
conduct a press conference or a writers�?T tour.
The highlight of each seminar is the video taping of a simulated television "talk show"
or interview. Volunteers are interviewed and the tape critiqued by the instructor and
the audience. This valuable, hands-on training enables participants to learn how to
prepare, handle tough questions, and respond under pressure. (note-- if a camera and
monitor are not available, interviews may be done live in front of the audience).
Each seminar is informal, allowing for questions at any time. Many evolve into a "how
should I have handled this situation?" which sparks lively audience response and the
opportunity to learn if a particular situation was handled correctly.
HERE ARE THE ESSENTIAL DETAILS
THE INSTRUCTOR-- Bill F. Hensley of Charlotte, NC is a veteran public
relations/media relations/communications consultant with 40 years experience. He
began his career as a reporter, and has dealt with the media on a daily basis since
1953. Since he has been on both sides of the fence, his comments and observations are
strictly objective.
Hensley is a noted lecturer and writer and has been conducting media seminars for
more than ten years. A list of recent clients is included in this information. When an
industry gets in trouble, its first call is usually to Bill Hensley.
A native of Asheville, NC, Hensley is a graduate of Wake Forest University. He has
had his own public relations firm since 1977 and has been active in numerous
professional, civic and charitable organizations.
THE SEMINAR FORMAT--The minimum time for a session is two hours, while the
maximum, which covers aii subjects listed, is 3 1/2 hours.
Any number of persons may participate. Sessions may be for one person, a handful,
or large groups.
It is suggested, however, that only persons who may have contact with the media--that
is, be called, interviewed, or be under fire--take part.
THE EQUIPMENT NEEDED--The sponsor must provide the necessary equipment
which includes a video cameraman, video camera, VCR and a television monitor.
Other than a PA System, no other equipment is required.
Page Three
THE COSTS--Mr. Hensley�?Ts fee is $1500 for a session, regardless of how many persons
participate or duration of the session (2 hours or 3 1/2 hours). In addition, travel
expenses are charged for out-of-town assignments. This includes transportation, room,
meals and out-of-pocket costs. The fee must be paid at the time of the seminar.
Sponsors are billed for the expenses.
HOW _T VER THE TS--Many groups use the seminar for member and staff
training and pay the entire costs. Others use the session as an income producer and
charge each participant a fee, usually $100 or more. The option is yours.
IF Y HAVE TIONS--or need further information, contact:
Bill F. Hensley
7179 Meeting Street
Charlotte, NC 28810
Telephone: 704/552-2223
MEDIA SEMINAR CLIENTS
Society of Independent Gasoline Marketers (SIGMA) *
American Petroleum Institute **
University of North Carolina (Public Affairs)
North Carolina State University (Public Affairs)
Wake Forest University (Athletic Department)
State of North Carolina (Dept. of Administration)
State of New Mexico (Department of Travel and Tourism)**
National Selected Morticians *
North Carolina Funeral Directors Association **
First Union National Bank
North Carolina Federal Savings and Loan Assn.
North Carolina Savings and Loan League **
Sanger Medical Clinic
Carolina Motor Club (AAA)
Jockey International
City of Charlotte (City Manager�?Ts office)
North Carolina Telephone Assn. **
North Carolina Electric Coops **
Charlotte Automobile Dealers Assn.
Charlotte Chamber of Commerce
Durham Chamber of Commerce
NC/SC Association of Chambers of Commerce **
Charlotte Convention and Visitors Bureau
Pinehurst Area Convention and Visitors Bureau
Smoky Mountain Hosts **
Southern Highlands Attractions **
Maggie Valley Travel Development Authority **
Tweetsie Railroad
Travel Council of North Carolina **
Lake Toxaway Co.
Institute of Outdoor Dramas *
Bald Head Island Management Inc.
* National Convention
** State or Regional Meeting