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THE UNIVERSITY OF NORTH CAROLINAATCHAPEL HILLInstitute of Outdoor Drama The University of North Carolina at Chapel! HillCB# 3240, NCNB PlazaMay 29, 1991 Chapel Hill, N.C. 27599-3240(919) 962-1328Mr. Ray Raillard, Executive Vice PresidentTexas Musical DramaBox 268Canyon, TX 79015Dear Ray:This note is also intended for Margaret and Patty:For the last several years, the Paul Green Foundation has been undergoingreview by its board of trustees. As the Vice President, I've been chairinga committee looking at areas the Foundation should support. We're lookingat human rights groups, civil rights causes and of course, outdoor historicaldrama.Today, several hours after Margaret and I talked about economic impact andmarketing, my committee had its third meeting, and Texas was one of themajor topics.The Foundation wants to do whatever it can to help outdoor drama as a whole,and individual theatre companies. There are a number of ways it can do that,and one of them is to assist in audience development. Thats where you guys:come in, because we can't think of anyone who does a more splendid job atmarketing then you. But, as Margaret pointed out to me on the phone, yourapproach is somewhat different than most of the other dramas. Your directmail campaigns are unique, the quality of your promotional pieces, photos,news stories, etc., are all top drawer.Heres the point: if the Paul Green Foundation established an annual awardto support a hands-on, in depth workshop at the annual outdoor drama conferenceeach October, would you guys entertain the idea of receiving the first award?It would mean flying all three of you to the annual conference (this year inBardstown, KY, home of The Stephen Foster Story, October 24-26, 1991), wherewe would block out a significant amount of conference time during which you,as a team, would explain your marketing philosophy, present your campaignoutline, distribute samples of your printed materials, and field questionsfrom workshop particpants. This would be more than the usual panel presentation.It would last two to three hours and be considered a major element of theconference.The good news is that this could be entirely funded by the Paul Green Foundation(all your expenses, plus an honorarium for Texas). And, our current thinkingis that this would be publicized as the first annual Paul Green Seminar inTheatre Management. The idea behind this is to honor management teams who

have achieved significant success in theatre management (you), and in sharingyour philosophy and skills, help train other teams in the business.The Foundation committee considering this idea is on the fast track, hoping tohave a formal proposal to give to the board before very long. In fact, we'vebeen meeting every week for some time. Our next meeting, Monday, June 3,we would like to nail down this idea of the Annual Paul Green Seminar inTheatre Management. If you all would be receptive to this idea, I feelsure the committee will recommend to the board that we adopt it officially,and consider the Texas management team to be the first recipient.How much money are we talking about? Well, expenses for the three of youto travel to and attend the annual conference in Bardstown. Then, we wouldlike to present the Heritage Foundation with an honorarium. We haven'tpinpointed an amount, but I suspect it would be in the neighboorhood of$500, perhaps more.So, this is short notice, and all conjecture at this point; but I would liketo call you on Monday if I may, to get your reaction. The committee meetsMonday afternoon at 4:00pm (our time). If you feel positive about this idea,I would like to report that to the committee so that it can put an officialproposal together for the board. All I'm looking for is a general reactionfrom you; no firm commitments. If you would entertain this idea, I thinkthe committee will more forward. If it does not feel right for you, I wouldneed to know that also.Sorry for the short notice, but sometimes good ideas sneak up behind withoutmuch warning.Hope everyone is well. Margaret: thanks again for your call today. I amgoing to revaluate our formula and also quiz Mark on what he has�?~done incott..J. ParketDirector