Dunning, John Cold Fire beer branding Graphic design by Rochelle McCain for Fall 2013 in ART3200. Cold Fire is a beer brand designed with the night life experience in mind. All the aspects of the branding—from the name to the packaging—is an original design. The typefaces are from two different families to emphasize the oxymoronic name. The colors further display the contradicting temperatures of the ice-cold beverage and the warm sensation you feel after consumption. SOAD6055 55799 2154 2013 eng three dimensional object graphic design United States North Carolina Pitt County (N.C.) Greenville (N.C.) Graphic arts North Carolina Greenville Beer labels North Carolina Greenville Logos (Symbols) North Carolina Greenville Advertising Beer North Carolina Greenville McCain, Rochelle creator East Carolina University. School of Art and Design contributor Copyright for this item is held by the creator, who has granted ECU permission to display publicly. All other rights reserved by the creator. If you are the creator or copyright holder of this item and would like it removed, please contact us at als_digitalcollections@ecu.edu. http://rightsstatements.org/vocab/InC/1.0/ Fine and Performing Arts fpa School of Art and Design Portfolio Collection soad None Cold Fire beer branding Graphic design by Rochelle McCain for Fall 2013 in ART3200. Cold Fire is a beer brand designed with the night life experience in mind. All the aspects of the branding—from the name to the packaging—is an original design. The typefaces are from two different families to emphasize the oxymoronic name. The colors further display the contradicting temperatures of the ice-cold beverage and the warm sensation you feel after consumption. McCain, Rochelle East Carolina University. School of Art and Design 2013 PhysicalObject graphic design J. Y. Joyner Library, East Carolina University eng 55799 http://rightsstatements.org/vocab/InC/1.0/ United States--North Carolina--Pitt County (N.C.)--Greenville (N.C.) Graphic arts--North Carolina--Greenville Beer labels--North Carolina--Greenville Logos (Symbols)--North Carolina--Greenville Advertising--Beer--North Carolina--Greenville local, filename 55799.0001 1257374 image/jpeg 6.0 PRONOM PUID: fmt/10 big endian uncompressed MD5 63b962777ba38c22c6f9925aee3c773e ecu:digital_collections 2481 2401 RGB mm mm 20171023 Adobe Photoshop CS6 (Macintosh) object plane in. 300 1 300 1 8 integer 3 internal local, filename 55799.0002 962047 image/jpeg 6.0 PRONOM PUID: fmt/10 big endian uncompressed MD5 6847fc59dbf8c166af06f39e0773cbbc ecu:digital_collections 3300 2550 RGB mm mm 20171023 object plane in. 300 1 300 1 8 integer 3 internal