12 odensleyommunications Public Relations / Marketing / PromotionsJune 12, 1989Mark R. SumnerInstitute of Outdoor Drama UNCCB# 3240 Graham Memorial Bldg.Chapel Hill, NC 27514Dear Mark:Let me call to your attention a seminar that will be mosthelpful to your members as well as your staff. What's more,the session can--if you desire--be an income provider.For the past ten years, I have been conducting a media seminarfor corporate executives and public relations specialists.The session is essential to anyone who will ever deal withthe media.During the seminar I stress how to deal effectively withthe media, how to be interviewed (what to say and what notto say), how to build credibility with the media, and howto handle a crisis. During my 35-year career as a journalistand someone who deals with the media on a daily basis, Ihave compiled an extensive list of media likes and dislikesas well as some rules that absolutely cannot be broken.In addition, if desired by those in attendance, two otherSubjects can be throughiy Giscussea:1. How to get publicity for your association/client/project.2. How to conduct a successful writers' tour.Each session always develops into a "how would you havehandled the situation" which sparks good audience participation.I guarantee a successful program.A full session, incorporating all of the above, lasts 3to 3 1/2 hours. . .a morning or afternoon.My fee is $1000 plus any travel expenses. You may absorbthis as a service to members or charge each participant.At approximately $100 per person, anything over my fee andany promotional costs will, of course, be income.One Woodlawn Green / Suite 118 / Charlotte, North Carolina 28217 / (704)525-9505