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SIMMERALL
FREE LANCE WRITING
PUBLIC RELATIONS
February 10, 1987
Mr. Mark R. Sumner
Director,
Institute of Outdoor Drama
202 Graham Memorial Hal]
University of North Carolina
Chapel Hill, NC 27914
Dear Mark:
To reiterate our phone conversation of last Friday night, one of
my accounts here in Los Angeles--a large chiropractic col lege--
gives frequent seminars on which | have been doing the promotion.
LLU ETT
Having been so steeped in seminars of all kinds during the past
months, | have been inspired to suggest to you the possbility
that now it is my turn to give a seminar or, at least, a lecture
or two! wee
Therefore, please consider this letter as an ''official'' request
for you to consider me as a speaker at the Institute's next pub-
lic relations or managers! conference.
Three possible topics (and | can offer a few more) would be:
THE ELECTRONIC PRESS KIT...using video, audio and
telephones to make greater impact than with paper
and photographs.
MINING P.R. GOLD...every member of every company has a
''story'' to tell. Find it and he or she can become a
big, fat, even memorable, feature story, regardless of
role, job, position or age.
S-T-R-E-T-C-H YOUR P.R. IMAGINATION...by not settling
for the usual. Go for the UNusual. It requires a bit
of imagination and, sometimes, a bit of nerve as well,
but it can sell more tickets.
In addition, of course, | can certainly talk on such basics as
press-kits, courting the local press, program/poster design, etc.
| hope you'll give all this some thought and let me know what you
think. If you'll forgive my flowery language, please accept the
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Mark R. Sumner, February 10, 1987
Page 2.
enclosed bio in lieu of a resume which has become outdated. In
any case, the bio will give you a fuller picture of what |'m up
to right now.
|' 1] be in New York City on business for most of March, but plan
to be in Manteo beginning April first (for 4-5 months) doing p.r.
and promotions for Ray Hollowell's Waterfront project, as well as
for my own Hollywood Gold Film Festival. Perhaps we can get to-
gether then.
With regards (and to Glen, as well),
Kynn Summeral |
NLTTTTTTT TPT TEEPE
LYNN SUMMERALL creates publicity and public relations events that tend to
blend today's high-tech with old fashioned show business bally-hoo. With
a creative mind nurtured by years as a musician and writer--not to mention
his degree in Theatre Arts from the fine drama department at Towson State
University--Summerall believes that there is at least one good feature story
to be mined from every individual involved on any project that requires
publicity. He goes after those public relations ''nuggets'' with a passion
and achieves frequent good results by his savvy ability to match reporter,
writer or editor to subject.
Beyond simply creating press and media coverage, Lynn Summerall attempts to
make his client's presence noticed in places, and by people, where it can
do the most good. As often as not, this is accomplised by a video taped
greeting, a costumed messenger or a single red rose of ''thanks'' as opposed
to a press release or typed letter.
Lynn Summerall does what he does in two very different but creative worlds:
Los Angeles and the Outer Banks of North Carolina.
From September through March he lives and works in Hollywood. There, his
services as a publicist or consultant are utilized by, among others: one of
the world's leading producers of television commercials; an acclaimed Broad-
way and television director/choreographer; a major Los Angeles charity; one
of the interior design world's most exciting fabric designers; and the west
coast branch of an important chiropractic college.
But in April, he heads east, to Roanoke Island on North Carolina's beautiful
Outer Banks. There he produces and promotes the Hollywood Gold Film Festival
at the historic Pioneer Theatre. Beginning in 1987 he will also create the
promotions for the new condominium/retail complex called the Waterfront, in
Manteo, near where Sir Walter Raleigh's fabled ''lost colony'' settled--and
then vanished--four hundred years ago.
It is "The Lost Colony'' in fact--the great outdoor drama by Paul Green--that
first brought Lynn Summerall to this increasingly popular resort area. He
first appeared as an actor in the 50-year-old production (as he did in another
Paul Green drama, ''The Common Glory'') and later returned to serve as public
relations director for three years. During that time he also created a hugely
successful p.r. campaian for the Outer Banks professional artists association
known as Gallery Row.
Prior to his public relations work in Los Angeles and North Carolina, Lynn
Summeral] also served in the press offices--or marketing departments--in
Baltimore at the Mechanic Theatre, Center Stage (Equity repertory theatre)
and the Maryland Ballet. In addition, he was group sales director for the
Metropolitan Opera.
Away from the public relations arena, Summerall has worked as administrative
assistant to three major entertainment figures: Tony and Emmy winning director,
Joe Layton; �?~the internationally acclaimed commercial and music video director,
N. Lee Lacy; and the late actor/comedian, Paul Lynde.
As a free lance writer, his feature stories, articles and criticism (generally
dealing with the performing arts) have appeared in major newspapers in North
Carolina, Virginia and Maryland, and in such national magazines as High Fidelity,
Opera News and a variety of travel magazines.