<?xml version="1.0" encoding="utf-8"?>
<mets:mets OBJID="20944" ID="wordcount300" TYPE="jp2images" xmlns:mets="http://www.loc.gov/METS/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mix="http://www.loc.gov/mix/v20" xmlns:amd="http://www.loc.gov/AMD/" xmlns:vmd="http://www.loc.gov/VMD/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:mods="http://www.loc.gov/mods/v3" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mix/v20 http://www.loc.gov/standards/mix/mix20/mix20.xsd http://www.loc.gov/AMD/ http://lcweb2.loc.gov/mets/Schemas/AMD.xsd http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd http://www.loc.gov/VMD/ http://lcweb2.loc.gov/mets/Schemas/VMD.xsd">
  <mets:metsHdr CREATEDATE="2011-10-07T03:28:26" LASTMODDATE="2016-05-12T09:53:46" RECORDSTATUS="Complete">
    <mets:agent ROLE="OTHER" TYPE="INDIVIDUAL" OTHERROLE="CATALOGER">
      <mets:name>Critcher, Charlotte</mets:name></mets:agent></mets:metsHdr>
  <mets:dmdSec ID="DMD0001">
    <mets:mdWrap MDTYPE="MODS">
      <mets:xmlData>
        <mods:mods>
          <mods:titleInfo>
            <mods:title>Ayer's Cathartic Pills</mods:title></mods:titleInfo>
          <mods:abstract>Advertisement for Ayer's Cathartic Pills depicting seven naked boys packing and wrapping wooden boxes of Ayer's Pills. The caption is: "Ayer's Cathartic Pills A safe pleasant and reliable Family Medicine." Prepared by Dr. J.C. Ayer &amp; Co., Lowell, Mass., U.S.A. The reverse of the card states that Ayer's Pills "are compounded  from the extracted and concentrated virtues of purely vegetable substances, and combine the choicest cathartic principles in medicine". Ayer's Pills are adapted for curing ailments of the stomach, liver, and bowels. They cure jaundice, indigestion, headache, dizziness, and biliousness. The pills are put up in wooden boxes, and in damp climates glass vials are used. </mods:abstract>
          <mods:identifier type="local">LL02.12.01.23.04</mods:identifier>
          <mods:identifier type="doi">20944</mods:identifier>
          <mods:identifier type="job">894</mods:identifier>
          <mods:originInfo>
            <mods:dateIssued encoding="w3cdtf" point="start" keyDate="yes">1870</mods:dateIssued>
            <mods:dateIssued encoding="w3cdtf" point="end">1890</mods:dateIssued>
            <mods:dateIssued encoding="w3cdtf">1870-1890</mods:dateIssued></mods:originInfo>
          <mods:language>
            <mods:languageTerm authority="iso639-2b" type="code">eng</mods:languageTerm></mods:language>
          <mods:typeOfResource collection="yes">still image</mods:typeOfResource>
          <mods:physicalDescription>
            <mods:form authority="aat">trade cards</mods:form>
            <mods:extent>11.8cm x 6.7cm</mods:extent></mods:physicalDescription>
          <mods:subject authority="fast">
            <mods:hierarchicalGeographic>
              <mods:country>United States</mods:country>
              <mods:state>Massachusetts</mods:state>
              <mods:city>Lowell (Mass.)</mods:city></mods:hierarchicalGeographic></mods:subject>
          <mods:subject authority="mesh">
            <mods:topic>Stomach Diseases</mods:topic>
            <mods:geographic>drug therapy</mods:geographic></mods:subject>
          <mods:subject authority="mesh">
            <mods:topic>Liver Diseases</mods:topic>
            <mods:geographic>drug therapy</mods:geographic></mods:subject>
          <mods:subject authority="mesh">
            <mods:topic>Dyspepsia</mods:topic>
            <mods:geographic>drug therapy</mods:geographic></mods:subject>
          <mods:subject authority="mesh">
            <mods:topic>Headache</mods:topic>
            <mods:geographic>drug therapy</mods:geographic></mods:subject>
          <mods:subject authority="mesh">
            <mods:topic>Jaundice</mods:topic>
            <mods:geographic>drug therapy</mods:geographic></mods:subject>
          <mods:subject authority="mesh">
            <mods:topic>Dizziness</mods:topic>
            <mods:geographic>drug therapy</mods:geographic></mods:subject>
          <mods:subject authority="mesh">
            <mods:topic>Nonprescription Drugs</mods:topic>
            <mods:geographic>History</mods:geographic></mods:subject>
          <mods:subject authority="mesh">
            <mods:topic>Advertising as Topic</mods:topic></mods:subject>
          <mods:subject authority="lcsh">
            <mods:topic>Patent medicines</mods:topic></mods:subject>
          <mods:subject authority="lcsh">
            <mods:topic>Children in advertising</mods:topic></mods:subject>
          <mods:name>
            <mods:namePart>Dr. J.C. Ayer &amp; Co.</mods:namePart>
            <mods:role>
              <mods:roleTerm>contributor</mods:roleTerm></mods:role></mods:name>
          <mods:accessCondition type="useAndReproduction">This item has been made available for use in research, teaching, and private study. Researchers are responsible for using these materials in accordance with Title 17 of the United States Code and any other applicable statutes. If you are the creator or copyright holder of this item and would like it removed, please contact us at als_digitalcollections@ecu.edu.</mods:accessCondition>
          <mods:accessCondition type="rightstatement.org">http://rightsstatements.org/vocab/InC-EDU/1.0/</mods:accessCondition>
          <mods:relatedItem type="host" displayLabel="Collection">
            <mods:titleInfo>
              <mods:title>Laupus Health Sciences History Collections</mods:title></mods:titleInfo>
            <mods:identifier type="doi">hom</mods:identifier>
            <mods:relatedItem type="host" displayLabel="SubCollection">
              <mods:titleInfo>
                <mods:title>Patent Medicine Trade Cards</mods:title></mods:titleInfo>
              <mods:identifier type="doi">pmtc</mods:identifier></mods:relatedItem></mods:relatedItem>
          <mods:relatedItem type="host" displayLabel="Collection">
            <mods:titleInfo>
              <mods:title>Health and Medicine</mods:title></mods:titleInfo>
            <mods:identifier type="doi">ham</mods:identifier></mods:relatedItem>
          <mods:relatedItem type="host" displayLabel="Collection">
            <mods:titleInfo>
              <mods:title>Manufacturing and Business</mods:title></mods:titleInfo>
            <mods:identifier type="doi">mab</mods:identifier></mods:relatedItem>
          <mods:location>
            <mods:physicalLocation type="EAD#" displayLabel="Advertising Collection">LL02-12</mods:physicalLocation></mods:location>
          <mods:location>
            <mods:physicalLocation>Laupus History - Manuscripts </mods:physicalLocation></mods:location></mods:mods></mets:xmlData></mets:mdWrap></mets:dmdSec>
  <mets:dmdSec ID="DMD0002">
    <mets:mdWrap MDTYPE="DC">
      <mets:xmlData>
        <oai_dc:dc>
          <dc:title>Ayer's Cathartic Pills</dc:title>
          <dc:description>Advertisement for Ayer's Cathartic Pills depicting seven naked boys packing and wrapping wooden boxes of Ayer's Pills. The caption is: "Ayer's Cathartic Pills A safe pleasant and reliable Family Medicine." Prepared by Dr. J.C. Ayer &amp; Co., Lowell, Mass., U.S.A. The reverse of the card states that Ayer's Pills "are compounded  from the extracted and concentrated virtues of purely vegetable substances, and combine the choicest cathartic principles in medicine". Ayer's Pills are adapted for curing ailments of the stomach, liver, and bowels. They cure jaundice, indigestion, headache, dizziness, and biliousness. The pills are put up in wooden boxes, and in damp climates glass vials are used. </dc:description>
          <dc:creator></dc:creator>
          <dc:subject></dc:subject>
          <dc:coverage></dc:coverage>
          <dc:contributor>Dr. J.C. Ayer &amp; Co.</dc:contributor>
          <dc:date>1870-1890</dc:date>
          <dc:type>StillImage</dc:type>
          <dc:format>trade cards</dc:format>
          <dc:publisher>J. Y. Joyner Library, East Carolina University</dc:publisher>
          <dc:language>eng</dc:language>
          <dc:identifier>20944</dc:identifier>
          <dc:rights>http://rightsstatements.org/vocab/InC-EDU/1.0/</dc:rights>
          <dc:coverage>United States--Massachusetts--Lowell (Mass.)</dc:coverage>
          <dc:subject>Stomach Diseases--drug therapy</dc:subject>
          <dc:subject>Liver Diseases--drug therapy</dc:subject>
          <dc:subject>Dyspepsia--drug therapy</dc:subject>
          <dc:subject>Headache--drug therapy</dc:subject>
          <dc:subject>Jaundice--drug therapy</dc:subject>
          <dc:subject>Dizziness--drug therapy</dc:subject>
          <dc:subject>Nonprescription Drugs--History</dc:subject>
          <dc:subject>Advertising as Topic</dc:subject>
          <dc:subject>Patent medicines</dc:subject>
          <dc:subject>Children in advertising</dc:subject></oai_dc:dc></mets:xmlData></mets:mdWrap></mets:dmdSec>
  <mets:dmdSec ID="DMD0003">
    <mets:mdWrap MDTYPE="USER">
      <mets:xmlData>
        <comments>
          <comment name="Duane J Hart" date="4/22/2018 2:19:59 PM">My grandfather (who passed away in the 1970's, I am 61years old) had made a scrapbook of many, many old advertisement cards.  One of the cards in particular was for Ayer's Cathartic Pills.  However, it did not have 7 naked boys on it but rather 12.  It measures 11x15 and has been stamped with "PAUL C. FULLER &amp; CO., PRESCRIPTION DRUGGISTS, ROCHESTER, MINNESOTA".  I thought you may be interested as they are original and authentic AND from the home of the world famous Mayo Clinic (my employer).  I have spent hours looking through this interesting book.  It is a large book, measuring 16x21 inches and contains a multitude of cards, calendars and assorted images.  Please reply if you would have any questions or would like me to send images.  Sincerely,  Duane J. Hart,  Rochester, MN</comment></comments>
        <tags></tags></mets:xmlData></mets:mdWrap></mets:dmdSec>
  <mets:amdSec>
    <mets:techMD ID="TMD0001">
      <mets:mdWrap MDTYPE="NISOIMG">
        <mets:xmlData>
          <mix:mix>
            <mix:BasicDigitalObjectInformation>
              <mix:ObjectIdentifier>
                <mix:objectIdentifierType>local, filename</mix:objectIdentifierType>
                <mix:objectIdentifierValue>20944.0001</mix:objectIdentifierValue></mix:ObjectIdentifier>
              <mix:fileSize>88372222</mix:fileSize>
              <mix:FormatDesignation>
                <mix:formatName>image/tiff</mix:formatName>
                <mix:formatVersion>6.0</mix:formatVersion></mix:FormatDesignation>
              <mix:FormatRegistry>
                <mix:formatRegistryName>PRONOM</mix:formatRegistryName>
                <mix:formatRegistryKey>PUID: fmt/10</mix:formatRegistryKey></mix:FormatRegistry>
              <mix:byteOrder use="system">little endian</mix:byteOrder>
              <mix:Compression>
                <mix:compressionScheme>uncompressed</mix:compressionScheme></mix:Compression>
              <mix:Fixity>
                <mix:messageDigestAlgorithm>MD5</mix:messageDigestAlgorithm>
                <mix:messageDigest>ddafd7ba430756996c26d7c51f358a3f</mix:messageDigest>
                <mix:messageDigestOriginator>ecu:digital_collections</mix:messageDigestOriginator></mix:Fixity></mix:BasicDigitalObjectInformation>
            <mix:BasicImageInformation>
              <mix:BasicImageCharacteristics>
                <mix:imageWidth>6045</mix:imageWidth>
                <mix:imageHeight>4586</mix:imageHeight>
                <mix:PhotometricInterpretation>
                  <mix:colorSpace>RGB</mix:colorSpace>
                  <mix:ColorProfile>
                    <mix:IccProfile>
                      <mix:iccProfileName></mix:iccProfileName>
                      <mix:iccProfileVersion use="system"></mix:iccProfileVersion></mix:IccProfile></mix:ColorProfile></mix:PhotometricInterpretation></mix:BasicImageCharacteristics></mix:BasicImageInformation>
            <mix:ImageCaptureMetadata>
              <mix:SourceInformation>
                <mix:SourceSize>
                  <mix:SourceXDimension>
                    <mix:sourceXDimensionValue>118</mix:sourceXDimensionValue>
                    <mix:sourceXDimensionUnit>mm</mix:sourceXDimensionUnit></mix:SourceXDimension>
                  <mix:SourceYDimension>
                    <mix:sourceYDimensionValue>67</mix:sourceYDimensionValue>
                    <mix:sourceYDimensionUnit>mm</mix:sourceYDimensionUnit></mix:SourceYDimension></mix:SourceSize></mix:SourceInformation>
              <mix:GeneralCaptureInformation>
                <mix:dateTimeCreated>20111107</mix:dateTimeCreated>
                <mix:imageProducer>Digital Collections</mix:imageProducer></mix:GeneralCaptureInformation>
              <mix:ScannerCapture>
                <mix:scannerManufacturer>Epson</mix:scannerManufacturer>
                <mix:ScannerModel>
                  <mix:scannerModelName>Perfection</mix:scannerModelName>
                  <mix:scannerModelNumber>V750 PRO</mix:scannerModelNumber>
                  <mix:scannerModelSerialNo></mix:scannerModelSerialNo></mix:ScannerModel>
                <mix:ScanningSystemSoftware>
                  <mix:scanningSoftwareName>Silverfast Ai</mix:scanningSoftwareName>
                  <mix:scanningSoftwareVersionNo>v6.6.1r6</mix:scanningSoftwareVersionNo></mix:ScanningSystemSoftware></mix:ScannerCapture></mix:ImageCaptureMetadata>
            <mix:ImageAssessmentMetadata>
              <mix:SpatialMetrics>
                <mix:samplingFrequencyPlane>object plane</mix:samplingFrequencyPlane>
                <mix:samplingFrequencyUnit>in.</mix:samplingFrequencyUnit>
                <mix:xSamplingFrequency>
                  <mix:numerator>1200</mix:numerator>
                  <mix:denominator>1</mix:denominator></mix:xSamplingFrequency>
                <mix:ySamplingFrequency>
                  <mix:numerator>1200</mix:numerator>
                  <mix:denominator>1</mix:denominator></mix:ySamplingFrequency></mix:SpatialMetrics>
              <mix:ImageColorEncoding>
                <mix:BitsPerSample>
                  <mix:bitsPerSampleValue>8</mix:bitsPerSampleValue>
                  <mix:bitsPerSampleValue>8</mix:bitsPerSampleValue>
                  <mix:bitsPerSampleValue>8</mix:bitsPerSampleValue>
                  <mix:bitsPerSampleUnit>integer</mix:bitsPerSampleUnit></mix:BitsPerSample>
                <mix:samplesPerPixel>3</mix:samplesPerPixel></mix:ImageColorEncoding>
              <mix:TargetData>
                <mix:targetType>internal</mix:targetType>
                <mix:TargetID>
                  <mix:targetManufacturer></mix:targetManufacturer>
                  <mix:targetName></mix:targetName>
                  <mix:targetNo></mix:targetNo>
                  <mix:targetMedia></mix:targetMedia></mix:TargetID></mix:TargetData></mix:ImageAssessmentMetadata></mix:mix></mets:xmlData></mets:mdWrap></mets:techMD>
    <mets:techMD ID="TMD0002">
      <mets:mdWrap MDTYPE="NISOIMG">
        <mets:xmlData>
          <mix:mix>
            <mix:BasicDigitalObjectInformation>
              <mix:ObjectIdentifier>
                <mix:objectIdentifierType>local, filename</mix:objectIdentifierType>
                <mix:objectIdentifierValue>20944.0002</mix:objectIdentifierValue></mix:ObjectIdentifier>
              <mix:fileSize>81925302</mix:fileSize>
              <mix:FormatDesignation>
                <mix:formatName>image/tiff</mix:formatName>
                <mix:formatVersion>6.0</mix:formatVersion></mix:FormatDesignation>
              <mix:FormatRegistry>
                <mix:formatRegistryName>PRONOM</mix:formatRegistryName>
                <mix:formatRegistryKey>PUID: fmt/10</mix:formatRegistryKey></mix:FormatRegistry>
              <mix:byteOrder use="system">little endian</mix:byteOrder>
              <mix:Compression>
                <mix:compressionScheme>uncompressed</mix:compressionScheme></mix:Compression>
              <mix:Fixity>
                <mix:messageDigestAlgorithm>MD5</mix:messageDigestAlgorithm>
                <mix:messageDigest>4b90a63759cc628a758915ee046874fc</mix:messageDigest>
                <mix:messageDigestOriginator>ecu:digital_collections</mix:messageDigestOriginator></mix:Fixity></mix:BasicDigitalObjectInformation>
            <mix:BasicImageInformation>
              <mix:BasicImageCharacteristics>
                <mix:imageWidth>3679</mix:imageWidth>
                <mix:imageHeight>6986</mix:imageHeight>
                <mix:PhotometricInterpretation>
                  <mix:colorSpace>RGB</mix:colorSpace>
                  <mix:ColorProfile>
                    <mix:IccProfile>
                      <mix:iccProfileName></mix:iccProfileName>
                      <mix:iccProfileVersion use="system"></mix:iccProfileVersion></mix:IccProfile></mix:ColorProfile></mix:PhotometricInterpretation></mix:BasicImageCharacteristics></mix:BasicImageInformation>
            <mix:ImageCaptureMetadata>
              <mix:SourceInformation>
                <mix:SourceSize>
                  <mix:SourceXDimension>
                    <mix:sourceXDimensionValue>67</mix:sourceXDimensionValue>
                    <mix:sourceXDimensionUnit>mm</mix:sourceXDimensionUnit></mix:SourceXDimension>
                  <mix:SourceYDimension>
                    <mix:sourceYDimensionValue>118</mix:sourceYDimensionValue>
                    <mix:sourceYDimensionUnit>mm</mix:sourceYDimensionUnit></mix:SourceYDimension></mix:SourceSize></mix:SourceInformation>
              <mix:GeneralCaptureInformation>
                <mix:dateTimeCreated>20111107</mix:dateTimeCreated>
                <mix:imageProducer>Digital Collections</mix:imageProducer></mix:GeneralCaptureInformation>
              <mix:ScannerCapture>
                <mix:scannerManufacturer>Epson</mix:scannerManufacturer>
                <mix:ScannerModel>
                  <mix:scannerModelName>Perfection</mix:scannerModelName>
                  <mix:scannerModelNumber>V750 PRO</mix:scannerModelNumber>
                  <mix:scannerModelSerialNo></mix:scannerModelSerialNo></mix:ScannerModel>
                <mix:ScanningSystemSoftware>
                  <mix:scanningSoftwareName>Silverfast Ai</mix:scanningSoftwareName>
                  <mix:scanningSoftwareVersionNo>v6.6.1r6</mix:scanningSoftwareVersionNo></mix:ScanningSystemSoftware></mix:ScannerCapture></mix:ImageCaptureMetadata>
            <mix:ImageAssessmentMetadata>
              <mix:SpatialMetrics>
                <mix:samplingFrequencyPlane>object plane</mix:samplingFrequencyPlane>
                <mix:samplingFrequencyUnit>in.</mix:samplingFrequencyUnit>
                <mix:xSamplingFrequency>
                  <mix:numerator>1200</mix:numerator>
                  <mix:denominator>1</mix:denominator></mix:xSamplingFrequency>
                <mix:ySamplingFrequency>
                  <mix:numerator>1200</mix:numerator>
                  <mix:denominator>1</mix:denominator></mix:ySamplingFrequency></mix:SpatialMetrics>
              <mix:ImageColorEncoding>
                <mix:BitsPerSample>
                  <mix:bitsPerSampleValue>8</mix:bitsPerSampleValue>
                  <mix:bitsPerSampleValue>8</mix:bitsPerSampleValue>
                  <mix:bitsPerSampleValue>8</mix:bitsPerSampleValue>
                  <mix:bitsPerSampleUnit>integer</mix:bitsPerSampleUnit></mix:BitsPerSample>
                <mix:samplesPerPixel>3</mix:samplesPerPixel></mix:ImageColorEncoding>
              <mix:TargetData>
                <mix:targetType>internal</mix:targetType>
                <mix:TargetID>
                  <mix:targetManufacturer></mix:targetManufacturer>
                  <mix:targetName></mix:targetName>
                  <mix:targetNo></mix:targetNo>
                  <mix:targetMedia></mix:targetMedia></mix:TargetID></mix:TargetData></mix:ImageAssessmentMetadata></mix:mix></mets:xmlData></mets:mdWrap></mets:techMD></mets:amdSec>
  <mets:fileSec>
    <mets:fileGrp USE="MASTER">
      <mets:file ID="FID0001" MIMETYPE="image/tiff" SEQ="1">
        <mets:FLocat xlink:href="" LOCTYPE="URL" /></mets:file>
      <mets:file ID="FID0004" MIMETYPE="image/tiff" SEQ="2">
        <mets:FLocat xlink:href="" LOCTYPE="URL" /></mets:file></mets:fileGrp>
    <mets:fileGrp USE="ACCESS">
      <mets:file ID="FID0002" MIMETYPE="image/jp2" SEQ="1">
        <mets:FLocat LOCTYPE="URL" xlink:href="http://150.216.68.252/ncgre000/00000021/00020944/00020944_ac_0001.jp2" /></mets:file>
      <mets:file ID="FID0005" MIMETYPE="image/jp2" SEQ="2">
        <mets:FLocat LOCTYPE="URL" xlink:href="http://150.216.68.252/ncgre000/00000021/00020944/00020944_ac_0002.jp2" /></mets:file></mets:fileGrp>
    <mets:fileGrp USE="THUMB">
      <mets:file ID="FID0003" MIMETYPE="image/gif" SEQ="1">
        <mets:FLocat LOCTYPE="URL" xlink:href="http://digital.lib.ecu.edu/encore/ncgre000/00000021/00020944/00020944_tn_0001.gif" /></mets:file>
      <mets:file ID="FID0006" MIMETYPE="image/gif" SEQ="2">
        <mets:FLocat LOCTYPE="URL" xlink:href="http://digital.lib.ecu.edu/encore/ncgre000/00000021/00020944/00020944_tn_0002.gif" /></mets:file></mets:fileGrp></mets:fileSec>
  <mets:structMap LABEL="IMAGE">
    <mets:div ORDER="1">
      <mets:div ORDER="" LABEL=""></mets:div>
      <mets:div ORDER="1" LABEL="Front">
        <mets:fptr FILEID="FID0001" />
        <mets:fptr FILEID="FID0002" />
        <mets:fptr FILEID="FID0003" /></mets:div>
      <mets:div ORDER="2" LABEL="Back">
        <mets:fptr FILEID="FID0004" />
        <mets:fptr FILEID="FID0005" />
        <mets:fptr FILEID="FID0006" /></mets:div></mets:div></mets:structMap>
  <mets:structMap LABEL="AUDIO">
    <mets:div ORDER="1">
      <mets:div ORDER="" LABEL=""></mets:div></mets:div></mets:structMap></mets:mets>