C.D.BRADHAM ae J.D.FARRIOR, Vice PRESIDENT. R.F. BUTLER, SECRETARY. Ss ‘S VBNLBARTURERS, OF H.GAMSE & BRO. LTH. BALTD.MD Hoe OE New BERN.N.C. Mar. 7th. 1917, on Dre JoSe Je Watson, Dear Doctor: I am writing you personally about a successful Southern industry, I want you to know us and our product better, and to know something, too, of our aim and endeavor. I could tell you an interesting story ef our seventeen years’ struggle against discouragements and obstacles that seemed at times impossible to overcome, but all that is past and as I say, we are now &@ successful Southern industry — one of the few, one of the very few in our particular line, who have lasted more than a year. a For seventeen years in the same location, in the same name, under the same management, under the same formula we have pushed Pepsi-Cola, and today, though there is still much room for expansion, we can say that we are firmly established and prospering. I said something in the opening of this letter about Our aim and endeavor. What we have been trying to do all these years— what we have done SUCCESSFULLY, is to put on the market and popular— ize a perfectly harmless and wholesome drink that might be called a "liquid confection". Pure sugar, carboneted water, fruit juice, acid phosphate and there you are — Pepsi-— Cola! Is there anything alarming, habit-forming or injurious about that? Pepsi-Cola has been and will be my life’s work until the long roll is called. I want you to know it and believe in it as I do. What can I do, Doctor,to convince you that Pepsi-Cola is worthy of your confidence? Yours truly, . PRESIDENT. ‘ * \ } t % . \ . y .' ‘ ®e Z ‘ ; ul a% & ? 4 2 we \ s ’ ec AEE Ren 3 . ” Sxhy ” . - 8 % ES Dy 3 OIE its ‘Rip .