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This picture is not WZMB but rather the closed-radio network that did not have call-letters. WZMB was founded and built on the campus in 1980 by John Jeter who recently passed away.
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As the above commenter stated, ECU had no over-the-air station for many years, for reasons both prosaic and specific. The station was a carrier-current operation, which means the "radio" signal was sent out on the electrical grid of the university (and yes, reception south of 10th Street was terrible due to signal loss of all the transformers on 10th St). For a number of years, if you wanted to listen to good music, you had to rely on your own resources.