After starting two successful companies, Brenda Simpson of Concord hit upon another idea in 2003. One of her companies, Making Connections, had peaked in 1999, with revenues around $3.5 million, but went out of business in 2004. Her new business centered around motorcycles. There are around 500 bike shows and rallies staged each year in the United States. Simpson staged one in Concord the past two years. The show has been named one of the country's best bike shows by the annual Biker's Atlas.