Born outside the door of a drugstore in Boone, Joe Miller grew up to earn a degree in pharmacy and later owned the drugstore. In 1984, he began selling surplus art supplies in the drugstore. This line grew to such an extent that he had to choose between art supplies and pharmacy. He chose art. Cheap Joe's Art Stuff has grown into a 70-employee business that occupies a 50,000-square-foot building. Cheap Joe's sends an art supply catalog to 250,000 artists worldwide every year. In 2004, the business grossed around $20 million.