Record #:

7096

Author(s):

Roush, Chris

Abstract:

In the Atlantic Coast Conference, intercollegiate sports teams bring nationwide attention to the member universities and revenues to fund programs. Roush discusses a secondary source of revenues from sports-–royalties from items sold with college logos. Revenues from this source vary from year to year, fluctuating with the successes or failures of the conference teams.

Source:

Business North Carolina (NoCar HF 5001 B8x), Vol. 25 Issue 3, Mar 2005, p30, 32-33, il

Subject(s):

College sports; Atlantic Coast Conference